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4 pious Integration types that make Email Marketing more unified!

Out of the ocean full of marketing media vehicles available for your disposal, Email is surely one such big head. But, every marketing channel should be aligned and work in tandem with one another. Yesss!! INTEGRATION is exactly what we are talking about! A 360 integrated marketing communication approach encompassing email, search, digital, outdoor, print, mobile, etc. will surely lead to a fruitful marketing yield.

So, if you have a robust email strategy which other pre-eminent channels should you integrate your email campaigns with? Uplers bring you some substantial ways to bolster up your email marketing efforts and their associated benefits, in the pointers below:

1.       Email and Social Media Integration

According to Marketing Sherpa 2013 Survey, around 64% marketers said email marketing ROI is expected to increase in coming times and 63% of marketers said the case is very same with social media marketing.

Email marketing and social media both are like two sides of the coin. They both have enormous potential to convert customers.


Such integration would organically grow your email list at a good pace. To know more about email, social integration, visit our infographic here.

2.       Email and Mobile Integration

75 percent of respondents say they are highly likely to delete an email if they can’t read it on their smartphone. Surprisingly, despite these telling numbers, only 11% of emails are optimized for mobile.


Creating responsive email designs to facilitate a fine mobile viewing experience would make you email look splendid and flawless across all viewing platforms, inviting more clicks and conversions.

3.       Email and Blog Integration

Lawrence Liu from Microsoft, says, “Blog policy at Microsoft is just two words: Blog Smart.” Blog and email integration can work wonders for any business.


Such integration helps maintain subscriber relationships and nurture the prospects into leads more easily as they are already educated about the company. Forget not, a good relationship would move faster in the sales funnel.

4.       Email and Analytics Integration

Philip Sheldrake, a marketer said, “Don’t measure what you can. Measure what you should.” Analytics can do wonders to your email marketing campaign if integrated and utilized the right way.


Integration of Email and analytics would help you understand the effectiveness of your email marketing strategy; providing you with smart data for better targeted emails.

See the above integrations fetch you supremely divine results by incorporating them as an integral part of your email marketing strategy. Let us know about other effective integration types that you have used under your email marketing strategy, in the comments below! 🙂

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