Author Archives: Kevin George

According to a 2019 research done by Radicati, a US based technology market research firm, approximately 250 billion emails are sent out every day. So...

If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No won...

The exponential increase in the number of mobile apps across app stores suggests how often they are used, and the kind of variety that is available in...

Irrespective of your business size, landing pages help you move people through every stage of the buyer’s journey. But it’s quite frustrating when...

With the increasing challenge in the world of online marketing, making your brand stand out amidst the extensive competition is a tough task. However,...

In today’s competitive market, garnering customer loyalty isn’t an easy thing. To transform prospective customers into loyal ones, every b...

A landing page is a focused page that is particularly designed to persuade users to take the next action. It can either get them to download the ebook...

Banner ads have come a long way from what they used to be. They were the first form of online advertising and have helped businesses to boost their tr...

California Consumer Privacy Act (CCPA) is a set of laws designed to control the collection, storage, and sale of California residents’ data. It is a...

Email marketing is very much alive and kicking. Although marketing channels have got quite advanced, the power of email is here to stay. It has become...

Imagine having a great product or service but still not getting any conversions! The culprit could be a bad landing page. Simply put, a landing page i...

Email is the most scalable of all the marketing channels. It is among the most effective platforms to reach out to your target audience and yield conv...

How do you feel, when you send an email campaign and receive a message that some of your subscribers couldn’t receive it? Disappointed and frustrate...

Your email subscribers recognize you according to the from name or sender name. It significantly influences the recipient’s decision to open the ema...

It can be really difficult to find the “perfect” email service provider that matches all your needs, particularly in the present times when most o...