This blog is the second one in the two-part series covering all the important features released as a part of the Salesforce Marketing Cloud Oct 2020 r...
Author Archives: Kevin George
Email Delivery
October 20, 2020
There’s no sphere of the human experience that the COVID-19 crisis has not touched. Apart from the obvious medical, political and social implication...
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Email Marketing
October 19, 2020
Even as the discourse around the use of social media platforms and other online tools for targeting and converting leads grows, the quaint channel of ...
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Email Delivery
October 16, 2020
Your brand is very conscientious about holiday season email marketing. Salesforce Marketing Cloud (SFMC) is your ESP of choice. For the upcoming holid...
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Email Marketing
October 16, 2020
The Holiday season begins from Halloween in October and lasts all the way to the New Year and a few weeks beyond. This is a very important period for ...
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Email Delivery
October 15, 2020
We are in the last quarter of the year 2020, and this time coincides with the final release of Salesforce Marketing Cloud for the year – the Oct...
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Email Delivery
October 13, 2020
A lot of time, energy and resources go into planning, executing, testing and analyzing an email campaign. Even so, sometimes things do fall through th...
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Email Delivery
October 9, 2020
Marketers work within Salesforce Marketing Cloud as a part of teams and sub-teams. These teams can be divided into various categories depending on the...
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Email Delivery
October 8, 2020
Attracting a new customer can cost you 5-7 times as much as retaining an existing customer. (Source: invespcro.com & salesforce.com) Also, the pro...
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CRM
October 8, 2020
Email continues to surpass other digital marketing channels not only in terms of its high ROI but also as the customers’ preferred mode of communica...
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Email Delivery
October 6, 2020
Almost every year there seem to be hot new trends in email marketing. Whether it’s automation or send time optimization, dynamic content or predicti...
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Email Delivery
October 5, 2020
A year back, I had taken an online course on copywriting from one of the digital platforms. It did not seem that exciting until, one day, I received a...
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Email Delivery
October 2, 2020
Email deliverability is one aspect that gives sleepless nights to marketers worldwide as it can derail all the effort they put into designing and exec...
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Email Delivery
September 29, 2020
Did you know that the World Bank predicts a baseline 5.2% contraction in global GDP in 2020? A contracting GDP implies lower consumer demand, shifting...
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Email Delivery
September 25, 2020
In 2019, holiday sales grew 4.1% to $730.2 billion. This includes online and other non-store sales that were up 14.6% over the year before. (source: N...
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