Author Archives: Kevin George

Key challenges in operating with an offshore email marketing team plus practical solutions to overcome them...

Can the color of your CTA have an impact on your campaign’s bottom line? Here’s how it can fetch you more leads! ...

Growing their email list can pose quite a few headaches for most businesses out there. Find some best practices in our blog today ...

Save your email campaigns from being reported as Spam! Learn how to get permissions before adding contacts to an email list...

Everything you ever wanted to know about email phishing (email phishing examples included!)...

Retargeting is not a new-age concept. But how can it be tied up with emails for a lasting marketing impression? Let’s find out...

Email authentication is important for email marketers to ensure their emails are not going to the spam folder. Learn how to implement it in this blog ...

Connect with customers and gain their trust and loyalty with well-crafted confirmation emails ...

Want to engage with customers in personalized ways and get great results? Try direct email marketing!...

How do you get your subscribers to stay on your landing page and register for your webinar? What makes for a captivating design? Read on...

Email campaigns are a great channel for repeat business, only if you get them right! Learn everything about A/B testing your emails with actionable in...

Some tips and tricks for healthcare organizations to get the most out of automated email marketing ...

Predictive marketing is here to stay. But how is it supercharging email marketing in 2021? This blog takes a quick dive...

Detailed guide to holiday email marketing with best practices, actionable tips, and examples...

How can B2B businesses leverage CRM for email marketing? What are the best practices to enhance metrics and the overall ROI? Read on...