Author Archives: Kevin George

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SFMC Automation Studio is responsible for data management. In this blog you will learn the basics, components & relevant use cases of this application...
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Email Marketing January 13, 2021
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Learn the 5 powerful strategies for effective Pharma email marketing in a post-COVID world....
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Looking for ways to enhance your email design and make your campaigns shine? Take a look at these 5 tried-and-tested design practices for SFMC...
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Uplers Awards December 22, 2020
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It is such a proud feeling to share this achievement with you all. ...
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Back at the end of December 2019, the world started celebrating the advent of the third decade of the third millennium. But no one was prepared for th...
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Email Marketing December 19, 2020
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Index Introduction What is B2B email marketing Difference between B2B and B2C email marketing How to begin with B2B email marketing Tools required Dev...
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Nonprofit organizations are a breed apart – committed to a cause and willing to go the extra mile to selflessly serve someone in need. And although ...
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In today’s noisy email marketing landscape, how can you stand out in a subscriber’s inbox? The answer: Salesforce Marketing Cloud (SFMC). SFMC off...
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Email Marketing December 12, 2020
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There is always a sense of anticipation and, with success, a sense of joy and satisfaction in making new contacts. We could say this is more so for bu...
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Interactive games… Interactive OTT… Interactive social media… Then why not interactive emails?! Interactive emails are a great way to break thro...
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“Welcome to Mars!” The first email you send to a new subscriber may not start with such a startling greeting. But even with something simple like...
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Email Marketing December 7, 2020
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The effectiveness and high ROI of email marketing have been a long established fact. However, designing emails that can deliver on these yardsticks en...
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Email Delivery December 4, 2020
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Email marketing is here to stay—the pundits are in agreement on that at least. Both sides, the marketer and customer, have been heavily leaning towa...
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Measuring performance is crucial to all marketing activities, as it helps to evaluate a campaign’s effectiveness. And to measure the performance of ...
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Email Design December 2, 2020
Using illustrations in your emails is more than just about adding an element of lightheartedness or making your content more visually appealing. When ...
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