SFMC Automation Studio is responsible for data management. In this blog you will learn the basics, components & relevant use cases of this application...
Author Archives: Kevin George
Email Marketing
January 13, 2021
Learn the 5 powerful strategies for effective Pharma email marketing in a post-COVID world....
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Salesforce Marketing Cloud
January 11, 2021
Looking for ways to enhance your email design and make your campaigns shine? Take a look at these 5 tried-and-tested design practices for SFMC...
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Uplers Awards
December 22, 2020
It is such a proud feeling to share this achievement with you all. ...
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Salesforce Marketing Cloud
December 22, 2020
Back at the end of December 2019, the world started celebrating the advent of the third decade of the third millennium. But no one was prepared for th...
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Email Marketing
December 19, 2020
Index Introduction What is B2B email marketing Difference between B2B and B2C email marketing How to begin with B2B email marketing Tools required Dev...
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Salesforce Marketing Cloud
December 18, 2020
Nonprofit organizations are a breed apart – committed to a cause and willing to go the extra mile to selflessly serve someone in need. And although ...
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Salesforce Marketing Cloud
December 15, 2020
In today’s noisy email marketing landscape, how can you stand out in a subscriber’s inbox? The answer: Salesforce Marketing Cloud (SFMC). SFMC off...
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Email Marketing
December 12, 2020
The Significance of Retaining Existing Customers with Email Marketing: Exploring the ‘Why’ and ‘How’
There is always a sense of anticipation and, with success, a sense of joy and satisfaction in making new contacts. We could say this is more so for bu...
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Salesforce Marketing Cloud
December 12, 2020
Interactive games… Interactive OTT… Interactive social media… Then why not interactive emails?! Interactive emails are a great way to break thro...
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Salesforce Marketing Cloud
December 8, 2020
“Welcome to Mars!” The first email you send to a new subscriber may not start with such a startling greeting. But even with something simple like...
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Email Marketing
December 7, 2020
The effectiveness and high ROI of email marketing have been a long established fact. However, designing emails that can deliver on these yardsticks en...
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Email Delivery
December 4, 2020
Email marketing is here to stay—the pundits are in agreement on that at least. Both sides, the marketer and customer, have been heavily leaning towa...
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Salesforce Marketing Cloud
December 3, 2020
Measuring performance is crucial to all marketing activities, as it helps to evaluate a campaign’s effectiveness. And to measure the performance of ...
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Email Design
December 2, 2020
Using illustrations in your emails is more than just about adding an element of lightheartedness or making your content more visually appealing. When ...
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