Author Archives: Kevin George

Email Delivery May 27, 2020
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As we are nearing the middle of 2020, a lot has changed since the beginning of the year. People have isolated themselves, and jargons such as quaranti...
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Email Coding May 27, 2020
Do you send out marketing emails regularly? Marketing emails with appealing and responsive designs can be a money-spinner for businesses. It is estima...
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Email Delivery May 25, 2020
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We are closing in on the Salesforce Marketing Cloud May 2020 release and can’t be more excited as Salesforce is rolling out a new set of features fo...
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Marketo May 21, 2020
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We see personalization in our day to day life as we interact with modern technology, be it a movie recommendation on an app or a curated list of produ...
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Email Delivery May 21, 2020
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Take a look around you! Chances are, except for the walls & ceiling of the room, most of the things were purchased or procured online. This is how...
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Email Delivery May 18, 2020
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Unsubscribe button is an option provided by email marketers to their subscribers on email to reset the quantity and quality of emails being received b...
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Email Delivery May 15, 2020
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Customers are a company’s biggest asset. Imagine having no customers to buy your products or services. Would your business survive? Not at all. ...
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Email Delivery May 13, 2020
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From a traditional, slow-moving behemoth that consisted of just a few well-defined, powerful entities to a dynamic and vigorous sector that has ‘dem...
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Email Delivery May 11, 2020
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What’s the buzz in the market  SSJS[Server side JavaScript] is the latest buzzword amongst the Salesforce Marketing Cloud developers and there ...
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Email Delivery May 7, 2020
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With 77% of marketers using personalization in their email marketing strategy, it wouldn’t be wrong to say that email personalization plays a gr...
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Marketo May 7, 2020
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Ever wondered why marketing automation is gaining so much traction? Well, marketing automation is a powerful tactic that allows you to engage the righ...
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Email Marketing May 6, 2020
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We live in a digitized era. And that is precisely why content and it’s rightful communication/distribution hold a place of paramount importance ...
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Email Delivery May 4, 2020
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Emails are the best marketing channel any marketer can ask for. Compared to other marketing channels, you have the ability to send automated emails wi...
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Landing Page May 1, 2020
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What is the ultimate purpose of your marketing email? You want your subscribers to shop on your website or download an eBook, sign up for a webinar, o...
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Email Delivery April 30, 2020
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Google and Salesforce have been in a partnership since 2017, offering numerous benefits to their customers. This partnership provides the customers wi...
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