Author Archives: Kevin George

How do you get your subscribers to stay on your landing page and register for your webinar? What makes for a captivating design? Read on...

Email campaigns are a great channel for repeat business, only if you get them right! Learn everything about A/B testing your emails with actionable in...

Some tips and tricks for healthcare organizations to get the most out of automated email marketing ...

Predictive marketing is here to stay. But how is it supercharging email marketing in 2021? This blog takes a quick dive...

Detailed guide to holiday email marketing with best practices, actionable tips, and examples...

How can B2B businesses leverage CRM for email marketing? What are the best practices to enhance metrics and the overall ROI? Read on...

Interactive emails are a coveted but difficult beast to tame. Going down this road? Learn why an expert email developer would be your best hedge...

If done wrong, email automation can do more harm than good. Learn about the pitfalls that can lead to email automation failure and how to avoid them ...

No marketing campaign can ever take off without the right email list. In this detailed guide, we learn to build one from scratch...

While offshore hiring saves you massive costs, it is believed that it has its drawbacks too. So, is it worth it? Read on to find out...

Your CRM analytics can empower you to craft personalized and highly effective campaigns for your readers. Read on to find out how...

With Apple’s new Mail Privacy Protection, marketers can no longer track engagement metrics accurately. We explore some solutions here ...

Debating between investing in a CRM solution and a project management software? Here are factors and unique use cases to consider. Read on....

Looking for some best practices to nail different kinds of landing pages for your ecommerce marketing? Read on. ...

CRMs offer a rich data repository, segmentation, personalization, integration, and automation capabilities. Read on to know more about it ...