In today’s digital world where customers are smarter, better informed and more likely to switch brands than ever before, smart brands realize that c...
Author Archives: Kevin George
Email Delivery
August 12, 2020
Subscriber (noun): a person who has arranged to receive or access a service Engage (verb): occupy or attract someone’s attention Put the two togethe...
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Email Marketing
August 11, 2020
Emails are an inevitable marketing platform for small businesses as well as the established ones. With 293.6 billion emails being sent and received ev...
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Email Delivery
August 6, 2020
In Salesforce Marketing Cloud (SFMC), sales email templates and business email templates give you the freedom and flexibility to add personalized cont...
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Email Marketing
August 6, 2020
In today’s digitally driven world, a relationship between businesses and customers is neither linear nor merely transactional. Given that you spend ...
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Email Delivery
August 5, 2020
You work hard to create responsive, personalized email marketing campaigns that impress and delight your target audience. And if you’re using Salesf...
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Email Marketing
August 4, 2020
Email continues to be the most effective channel for digital marketing. In fact, the ROI can be as high as 4000% for every invested dollar! This also ...
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Email Delivery
July 31, 2020
This is part 2 of the article on Marketing Cloud July 2020 Release and in continuation with Part 1, which can be referred here. We have covered the ...
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Email Marketing
July 30, 2020
CRM (customer relationship management) is a process that involves managing communications with existing and potential customers. It makes use of data ...
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Email Delivery
July 28, 2020
If you pride yourself on being a ‘customer-centric’ organization, here’s a question you should be able to answer very easily: 1. How many custom...
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Email Marketing
July 28, 2020
As a marketer, you would agree that at some point in time you have sent email campaigns that were not targeted to a segmented audience but you just we...
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Email Marketing
July 24, 2020
With a fair amount of omnichannel marketing adoption, marketers today aren’t just relying upon a single marketing channel. There are chances that yo...
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Email Delivery
July 23, 2020
It’s that time of the year when a new Salesforce Marketing Cloud release is around the corner and everyone, including the Marketing agencies, custom...
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Email Delivery
July 21, 2020
Email Marketing has been around for decades. Email Marketing Automation – not so much. But, better late than never! As with almost every other type ...
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Email Delivery
July 17, 2020
Marketers around the world are innovating and constantly looking for new means & ways to target the right audience with the right content. Markete...
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