[This post was published on 15th July 2016. It has been updated on 29th Aug 2023.]
The automotive industry is not just limited to design, development, manufacturing, and deployment of vehicles. A proper marketing approach holds equal importance along with this. Well, what can be better than email marketing that has the ability to add a personal and valuable touch to your subscriber’s thoughts and emotions? From fresh and engaging, to pleasurably splendid, these automotive emails are sheer examples of excellence in automotive industry email design inspirations.
This welcome email from Fisker does a brilliant job of relationship building by smoothly initiating the new subscriber into its brand values. Talking briefly about the legacy of its founder, Fisker then proceeds to delineate all those attributes that make it a cut above the rest. The design of this automotive email marketing template is sleek, and the content organization is downright immaculate. The black in the background contrasts wonderfully with the white-colored font that defines the foreground, rendering the email with a wonderful readability.
This example from Waymo is easily among the best automotive emails out there. The email walks the readers through the various redeeming features of Waymo cards, illustrating how their benefits can truly enrichen the lives of their owners. From a design perspective, the layout has made generous use of white space, ensuring that the content is free of visual clutter and easy to consume.
This email from Nissan is as engaging an automotive newsletter template as any you will come across. Here, one of Nissan’s leading models finds itself at the center of the narrative that unfurls in the email; this is what makes this email extremely appealing to the reader. As a subscriber, you have two streams to be invested in- the historical expedition that is soon to be set in motion, and how the Nissan Ariya is going to play a pivotal role in materializing it. The mail is triumphant on the visual storytelling front, too. The images used are successful in giving readers a feel of the arduous landscape that awaits the expeditioners. While the volume of the copy is on the higher side, clever use of white space keeps the layout from appearing cluttered.
What’s a better way of building sales-oriented automotive email marketing templates than by filling them up with glowing reviews from a host of top-notch motoring journalists? Well, that’s exactly what Honda has done over here. Further, the layout is exceptionally chic and showcases the company’s Type R model in all its glory. It really is difficult to peel your eyes off this email, isn’t it?
This automotive email campaign from Lincoln is an excellent example of how you should go about marketing a new launch. Here, along with talking about the model’s salient features, the email also sheds light on the merits one would be able to relish by hopping onto the Lincoln bandwagon. The visual appeal of the email greatly benefits from the usage of high-quality images of the brand’s automobiles. The use of dark shades lends an unmistakable air of sophistication to the email template.
The best part of an email lies in how they have listed all the information regarding their model in a single mail. In this automotive email campaign, without the use of any animation or extra images, Tesla has unveiled all the aspects of the model. Moreover, it highlighted all the salient features without occupying any extra space or implementation of any technology.
When a luxury car brand like Infiniti decides to invite its customers to design the model of their choice, it is sure to attract some serious engagement. In this minimalistic automotive email marketing template, Infiniti has briefed their readers with an extremely concise copy and announced the cash bonus that is up for grabs. The content has been cleverly crafted to convey the essence of the campaign but not give away too much either, making sure that the readers click on the CTAs to find out more.
In this automotive email by Mitsubishi, the brand takes an informal approach to establish a bond with the readers. The casual and friendly tone of the copy is greatly reinforced by the design language as well- notably, the typography, and the absence of conventional section dividers, which helps in giving the email a fluid appearance. The images used are sumptuous and do a wonderful job of immersing the subscriber in the message being conveyed by the email.
Wrapping It Up
These automotive email templates reflect the taste and nature of the companies. Some believe in promoting the models by means of emails while some emphasize on establishing customer relationships and satisfaction. Get a jump on 2023 with these amazing email designs for your automotive email marketing campaigns.
Have anything to add to this automotive email design inspiration? Jot it down below in the comment box! Let’s have an engaging discussion.