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Email Marketing or Social Media Marketing: Tips to Swear By

Social Media Marketing Vs Email Marketing Tips to Swear By Large Size copy

A sea of opportunity awaits the marketers, but it all depends on what medium they use to target approach and nurture leads. With social media marketing and email marketing being the two main sources for a marketer to boost business, it gets extremely difficult to choose just one.

Though many seem to believe that email marketing is dying. But email is like the origin of the marketing tree. Paul Buchheit, a founder of FriendFeed once said that “Email is not going to disappear. Possibly ever. Until the robots kill us all!” This seems to be quite comforting in a dark way!

With this, we take you on a heavenly tour of both these marketing sharks that work remarkably well solely and even as a team.

Social Media Marketing – Connects Instantly!

According to various statistical studies, 78% of the U.S. population now has at least one social networking profile; while more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion in 2016 to 2.5 billion by 2018. That’s a huge number. With a majority of people and brands now on social networks, it’s not a task to approach and make your brand visible to a larger audience.

Email Marketing – Bonds Instantly!

Email marketing stands at 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million; MarketingLand study. Email marketing was thought to be dead with the emergence of social media marketing but email is still standing strong.

Source: Adestra

2015 MarketingSherpa report, states that 72% of consumers say email is their favored channel of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently.

Email Marketing vs. Social Media Marketing – Pros & Cons

Email Marketing Pros:

Social Media Marketing Pros:

Email Marketing Cons:

Social Media Marketing Cons:

Wrapping up

In the end, Social Media Marketing and Email Marketing are two most frequently used and sought-after marketing methods. Using both simultaneously can reap greater and stronger sprouts. Using both these methods can cross promote campaigns and get better results. According to Nonprofit Hub, emails with social sharing buttons increase CTR by 150% getting you the best of both worlds. So go ahead exploit both these methods to gain the maximum benefits out of each for your business.

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