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New to Email Marketing? Hire An Email Marketing Specialist To Handle It For You

Hiring an Email Marketing Specialist

With a deluge of new businesses announcing themselves in the market with every passing day, ensuring that your brand reaches the right eyes and ears is a task and a half. However, if you use the right marketing channels, the job becomes significantly more convenient. And how can we bring up effective marketing channels and not mention email marketing in the same breath? Used by nearly 4 billion people across the globe, email is pretty much the go-to marketing channel for every business out there (irrespective of whether they are a small or mid-sized business or a full-blown multinational corporation).

From implementing personalization at scale to carving a unique brand identity to building credibility- the virtues of email marketing are many. But, you can only harness them if you have a thoroughly vetted email marketing specialist running the show. Particularly so if you are new to the field. An email marketing specialist can shoulder multiple crucial responsibilities such as campaign execution, scheduling, copywriting, template building, QA, automation, segmentation, performance measurement, calendar management, and A/B testing. In today’s article, we will highlight the various benefits of onboarding an email marketing specialist. Let’s dive in!

Skillful Segmentation  

Email list segmentation refers to the practice of dividing your contacts into different sections or “segments” on the basis of various parameters like age, gender, occupation, location, interests and preferences, past purchases, position in the sales funnel, and the like. As per HubSpot’s 2021 State of Marketing report, businesses that implemented segmented campaigns witnessed a jaw-dropping 760% spike in their revenue. In comparison to their non-segmented counterparts, segmented campaigns register 14.31% higher open rates and 100.95% clicks. Now, those are some sensational stats, wouldn’t you agree? 

Again, we circle back to the point we made in the very beginning- as mighty impressive as these numbers, they are hard to achieve unless you have a seasoned email marketing specialist at the helm. Remember, you have a diverse range of individuals interacting with your brand, meaning all of them harbour vastly different expectations from your emails and newsletters. The only way you can get through to each, and every one of them is by staying on top of your segmentation game. 

Listed below are some critical segments an email marketing specialist can help sort your contacts into:


For instance, take a look at this email by Cole Haan.

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Effectively Leveraging Automation

In the current scheme of things, if automation isn’t a core component of your email marketing strategies, you are most likely to succumb to your competitors. With email automation in your kitty, you can send automated or triggered messages to your customers whenever they happen to meet certain pre-set conditions or “triggers.” In this way, email automation lets you send your customers the right message at the right time, allowing you to continuously stay on their radar. This, in turn, does a world of good to your brand reputation and customer retention rate.

When you have an email marketing specialist on board, you can establish the following automation workflows for your business:



This Welcome email from Faves is one of our absolute favorites.

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Here’s what Pulp & Press’ cart abandonment looks like.

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Ensuring Accessibility

As the email community strives to foster an inclusive online environment with every passing day, email accessibility has grown to become one of the most defining trends of this landscape over the past few years. With over 1 billion people in the world leading their lives with one form of disability or the other, several international frameworks have made it binding for businesses to make their communications accessible for people with auditory, visual, cognitive, physical, and speech disabilities. 

A huge part of implementing accessibility in your email campaigns involves optimizing them for assistive technologies such as screen readers. Often, such measures are technical in nature and hence should be supervised by an email marketing specialist who is thoroughly familiar with them. 

Below, we’ve listed a few email accessibility best practices for your reference:

Staying On Top Of Performance

Executing your email marketing strategies is one thing; tracking their performance is a whole different ball game altogether. It takes the skilled eyes and honed senses of an experienced email marketing specialist to identify and monitor the performance metrics that are most vital for your business objectives. Further, with Apple’s MPP now in the picture, email marketers have been forced to reshuffle the goals they had earlier attached with open rates. 

Looking beyond open rates, some other metrics you can track are:

Wrapping It Up

Email is an immensely powerful marketing channel, but to make the most of it, you need an expert technician by your side, a.k.a an email marketing specialist. Once that is sealed, nothing can get in the way of your business soaring high into unchartered heights of success. Looking to hire an offshore email marketing specialist to up your email game? You can hire certified experts with Email Uplers.

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