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Infographic: Dynamic Email Content and 18 Scenarios making the case for it


Do you know 78% of CMOs think that custom content is the future of email marketing? Well, why not? With higher conversion rates and proven success, real-time (dynamic) content is surely one of the most sought after email marketing mantras. Remember, relevant emails drive 18x more revenue than broadcast emails.

Relevant, Personalized Content to every subscriber or segment based on their past behavior, present location or sometimes the buying behavior – That’s Dynamic Content.

Dynamic content is also referred to as SMART or ADAPTIVE content because of its ability to change the content determined by the rules and the dynamic tags you insert.

Our team felt a need of exploring various real-time email scenarios and the results were spectacular. We have come up with an entire infographic about “Dynamic Content in Emails” and various 18 ways you can implement dynamism within your email. We have also collaborated with some of the leading ESPs to come up with a holistic knowledge base on dynamic content.

Below is the image version of the infographic. do not forget considering sharing it and letting us know your feedback in the comments on the infographic.

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