{"id":11097,"date":"2018-06-21T19:01:19","date_gmt":"2018-06-21T13:31:19","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=11097"},"modified":"2020-07-30T23:32:22","modified_gmt":"2020-07-30T18:02:22","slug":"set-up-abandoned-cart-email-series","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/set-up-abandoned-cart-email-series\/","title":{"rendered":"Cart Abandonment Emails: Why a Series is Better than a One-off Email?"},"content":{"rendered":"

Cart abandoners are a nightmare for online retailers. According to a study by Baymard Institute<\/a>, on an average, 69.23% prospects and shoppers abandon their shopping carts. When shoppers leave the items halfway without purchasing, retailers face loss in sales and revenue.<\/p>\n

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Considering the above number,\u00a0if you have 1,00,000 shoppers visiting your\u00a0online store daily, there are higher chances that 60,000-70,000\u00a0of those shoppers would abandon items in\u00a0the cart. And even if we consider the average product value to be $50, the loss you bear will be worth $3\u00a0million.\u00a0Isn\u2019t that huge?<\/p>\n

Retaining lost customers is easier than acquiring new ones.<\/em><\/p>\n

A Cart Abandonment Email Series can help\u2026<\/h2>\n

Cart abandonment emails<\/a> can be a great sales recovery tactic. It can help you in retaining your customers who dropped their purchase halfway. By sending timely emails to the abandoners, you can build loyalty and trust in them and prevent them from going to your competitors.<\/p>\n

The best practice to retain your lost or uninterested customers is to know the reason for abandoning the cart and then coming up with a suitable solution to bring them back and complete the purchase. This can be done by setting up a proper cart abandonment automation campaign with a series of emails.<\/p>\n

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How to Set Up a Cart Abandonment Campaign?<\/h2>\n

You cannot always retain your customers with a single email. There is a lot of clutter and your customers can easily get distracted. To bring them back to your online store, you need to research on their online browsing behavior and purchase pattern, so as to build a full-fledged cart abandonment email campaign. Here are a few steps you need to follow:<\/p>\n

Know the reason for Abandonment<\/h3>\n

Your prospects and customers\u00a0abandon the carts for various reasons<\/a>. Many a times, the shoppers browse through your store, put products in the cart and before check out, they go to your competitors\u2019 website and check for a better product in terms of the price, design, features, delivery time, shipping, etc. When they do, try to find out the reason for their abandonment by studying their browsing pattern and past purchases or by asking them to get in touch with you in case of questions and concerns. The reasons for abandonment could be one of these:<\/p>\n