{"id":11461,"date":"2018-08-23T17:55:15","date_gmt":"2018-08-23T12:25:15","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=11461"},"modified":"2021-12-09T01:06:30","modified_gmt":"2021-12-08T19:36:30","slug":"writing-great-subject-lines-for-mobile","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/writing-great-subject-lines-for-mobile\/","title":{"rendered":"Writing Subject Lines with Mobile Devices in Mind"},"content":{"rendered":"

With the advancement of technology, mobile phones are getting smarter day by day. The desktop-centric approach is changing with each day as people are using smartphones to stay updated with news. In the same way, people are now more and more accessing emails on-the-go.\u00a0 Going by Litmus reports, 55% of emails are now being opened in mobile phones.<\/a><\/p>\n

If content is the soul of your email, \u00a0the subject line is the door to that content. Unless the subject line is appealing for your subscribers, they won\u2019t make the efforts to open and read the content in the email.\u00a0 With more than half of the people reading emails on their phones, good subject line should be a priority.<\/p>\n

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It has been found that the number of sent and received emails per day in 2017 was 269 billion, in 2018 – 281 billion and the stats is expected to rise in coming years.<\/a> Therefore, you must make sure that your email stands out in the crowded inbox and this can be effectively done by writing an enticing subject line.
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Points to keep in mind to craft the perfect subject line for mobile devices<\/h2>\n

Keep it short and crisp<\/h3>\n

Subject lines are meant to quickly grab recipient\u2019s attention.\u00a0 It has been found that subject lines with less than 30 characters have higher open rates. Work on designing good subject lines<\/a> that are interesting, precise, have a clear message and can get your subscribers hooked. Do not make your subject line look clich\u00e9d. Know what interests your audience.<\/p>\n

Avoid using too much of promotional words<\/h3>\n

Assure that you don\u2019t make your subject lines look like a promotional phrase. Make it look more personalized. Refrain from using misleading subject lines. Sometimes to woo the subscribers, marketers take it way too far. In such a case rather than connecting with the subscriber\u2019s need and emotions, we end up losing their trust and interest. So, try not to use deceptive subject lines that can backfire at you.<\/p>\n

Never craft a clickbait subject line with RE: or FWD: just to increase the opens for your promotional email<\/a> because it would mislead the recipient that the email is a part of an ongoing conversation.<\/p>\n

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Stick to the 2-2-2 formula<\/h3>\n

Always remember that a mobile user does not have much time to invest in a particular email. So, a good subject line is the only way to grab their attention. The principle that applies with mobile subject lines is 2-2-2.<\/p>\n