{"id":11712,"date":"2018-09-13T19:08:00","date_gmt":"2018-09-13T13:38:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=11712"},"modified":"2020-04-07T13:30:37","modified_gmt":"2020-04-07T08:00:37","slug":"8-email-marketing-trends-that-nurture-business-growth","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/8-email-marketing-trends-that-nurture-business-growth\/","title":{"rendered":"Keeping the Freshness in Email Marketing Alive"},"content":{"rendered":"

Email marketing is one of the best channels for engaging subscribers and nurturing leads. Moreover, with the number of active email users predicted to reach a whopping 4.1 billion by 2021<\/a>, leveraging email marketing has become all the more important for marketers in order to give the best marketing experience to customers.<\/p>\n

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However, with the unprecedented growth of email users, the competition amidst email marketers have become prominent too. Every marketer wants to stand out with their email marketing campaign. So, if you want to do the same, it is imperative to think outside of the box and keep the freshness in your email marketing alive. Here’s how you can do it.<\/p>\n

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1.  <\/strong>Make use of interactive content<\/strong><\/h2>\n

Interactive content is the best way of garnering a subscriber\u2019s attention. It doesn\u2019t only make the emails more accurate and simpler but also brings out its fun elements and informative side \u2013 which are few of the important content characteristics that consumers look for.<\/p>\n

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In fact, 57% of customers<\/a> make a purchase based on the valuable online content provided by a brand.  So, if you want your customers to be amidst that 57%, make sure you use interactive elements right. You can start by including relevant videos, GIFs and memes within your email campaign. In addition, opting for a non-formal and conversational tone in your email is also a great way of enhancing the interactivity of your campaign. Remember, if your customers love what they see in your email campaigns, they would love your brand too. This, in turn, would work wonders in driving conversions and boosting ROI.<\/p>\n

ToughMudder <\/em><\/strong>sends out a punny interactive email that leaves the subscribers pleasantly surprised at the climax of the animation.<\/p>\n

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Inspired to please your subscribers with some interactivity in your next email? Drop a note to one of our expert designers<\/a> who can help you add some fun elements to your emails<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2.  <\/strong>Subscribe to an email savvy brand<\/strong><\/h2>\n

Good emails pave avenues for a successful email marketing campaign. However, finding emails that stand out on a regular basis is a tough task. So, to get hold of some creative email ideas, subscribe to a brand that\u2019s email savvy. This way you will have a huge resource of inspiration for making your email campaigns fresh, unique and attention-grabbing.<\/p>\n

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3.  <\/strong>Watch on your competitors\u2019 email campaigns<\/strong><\/h2>\n

Apart from subscribing to an email savvy brand, keeping an eye on your competitor’s email campaign is also a great idea to get a competitive edge over them. See what strategies they are implementing to capture the subscriber\u2019s attention. Take a look at their content, design elements, layouts etc. All these observations can help you strategize your email campaign perfectly and stay a step ahead of your competitors. In fact, you might just make the competition irrelevant altogether with your one-of-a kind of email campaign.<\/p>\n

4.  <\/strong>Make use of professional images<\/strong><\/h2>\n

Nothing grabs a subscriber\u2019s attention more than a high-end, professional image. It doesn\u2019t only help in breaking long walls of text but, also gives you the option to include something attention-grabbing. In this context, Pixabay can serve as a great option for getting hold of some high-resolution stock photos for free. Include these in your email campaigns and see how your click through and open rates escalate like never before.<\/p>\n

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5.  <\/strong>Go the automation way<\/strong><\/h2>\n

Another sure-fire way of keeping your email marketing top-notch is by opting for automation. From welcome emails to drip and triggered campaigns, email automation helps you do it all instantly. This is the reason 53% of marketers<\/strong><\/a> are already using automation as an innovative email marketing tool.<\/strong><\/p>\n

While it sends welcome emails automatically to help establish a connection with your new subscriber, it uses drip campaigns to send unique content at regular interval and keep the customers involved.<\/p>\n

Related: <\/strong>Email Automation Workflow to Create Lead Nurturing Emails<\/strong><\/a><\/p>\n

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6.  <\/strong>Keep your email campaigns mobile friendly<\/strong><\/h2>\n

With more and more emails being opened on mobile, marketers must optimize their email campaign for mobiles. So, if you haven\u2019t already done it, it is high time you make your emails mobile friendly. From graphics and texts, everything should be responsive enough to adjust automatically on a phone screen and maximize scale, size, readability and font.<\/p>\n

7.  <\/strong>Segmentation is the key<\/strong><\/h2>\n

The fact that 88% of marketers<\/a> believe segmentation to be a key element of impacting customer focus is enough to comprehend its importance.<\/p>\n

In fact, the click-through and open rate of the segmented campaign is 101% and 14.3% more<\/a> than that of non- segmented campaigns respectively.<\/p>\n

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Hence, if you want to make your email campaign the talk of the town while enhancing your sales and revenue, go the segmentation way. You can start by segmenting your email list based on criteria like age, age, gender, demography, purchasing history, buying behavior, sales funnel position etc.<\/p>\n

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8.  <\/strong>Get creative with personalization<\/strong><\/h2>\n

Do you know 74% of marketers<\/a> believe personalization to be a great tool for improving customer relationship? And why wouldn\u2019t they? After all, it gives a personal touch to their email campaign. However, just limiting your personalization<\/a> tactics to including the subscribers first name in the subject line isn\u2019t enough. To give your email campaign an edge over others, you must go a step ahead and get creative with your personalization strategy. Here’s a little sneak peek on how you can do it like a pro:<\/p>\n