{"id":12173,"date":"2018-11-06T13:10:22","date_gmt":"2018-11-06T07:40:22","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=12173"},"modified":"2022-11-08T17:06:03","modified_gmt":"2022-11-08T11:36:03","slug":"make-the-most-of-christmas-email-campaigns","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/make-the-most-of-christmas-email-campaigns\/","title":{"rendered":"7 Ways to Make the Most of Your Christmas Email Campaigns"},"content":{"rendered":"<p>Planning a great Christmas email campaign is crucial to your shop\u2019s holiday success. Although social media marketing might seem like the trendy thing to do at the moment (and it is worth investing in if you do it right), email marketing campaigns are inexpensive and can actually be very effective despite seeming \u201cold-fashioned\u201d. Today, let\u2019s look at some strategies and examples for running a successful Christmas email campaign.<\/p>\n<h2>1. Timing<\/h2>\n<p>Timing is always a tricky thing in life, isn\u2019t it? Email marketing is definitely no exception, especially when it comes to Christmas sales. With businesses trying to stay one step ahead of the competition during the holiday season, it seems that Black Friday will be a thing of the past soon (or at least not as relevant as in previous years). As Black Friday sales morph into \u201cCountdown to Black Friday\u201d sales and the \u201cNovember sales season\u201d, these holiday marketing campaigns will naturally start earlier and earlier every year as well.<\/p>\n<p>This is where you have to be careful. If you\u2019re a B2B business, it might very well make sense to begin your marketing campaigns in early October, as your consumers will need to prepare their own campaigns for the end users. However, if you\u2019re a B2C company and you start <a href=\"https:\/\/email.uplers.com\/blog\/christmas-sale-email-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">sending your Christmas emails<\/a> out too early, you run the risk of Christmas banner blindness. Your messages might get ignored or, even worse, you might irritate your customers.<\/p>\n<p>According to <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/consumer-business\/us-cb-holiday-survey-report-2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Deloitte\u2019s 2017 Holiday Survey<\/a>, a whopping 54% of holiday shopping is completed in December or later. 26% of Christmas shopping is finished in late November. In other words, only 20% of Christmas shopping is actually completed before Black Friday\/Thanksgiving.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12174 size-full\" title=\"timing of sending email campaigns\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/11\/Timing.png\" alt=\"timing of sending email campaigns\" width=\"450\" height=\"501\" \/><\/p>\n<p>So, optimizing this will mean timing your first emails a few weeks before your sale \u2013 which will most likely mean sending out those emails in the first or second week of November. Again, as some experts predict that Christmas sales will start even earlier in the future, you\u2019ll want to consider this in your planning.<\/p>\n<p>Speaking of planning a schedule, it\u2019s also recommended to prepare the sequence of emails you send. Your workflow should look something like this:<\/p>\n<ul>\n<li>Warm up: inform your audience of the upcoming sale and what they can expect<\/li>\n<li>Reminder: let them know that the sale is beginning very soon<\/li>\n<li>Wake up: remind them that the sale has begun<\/li>\n<li>Follow up: let them know any relevant information for a post-Christmas sale, etc.<\/li>\n<\/ul>\n<p>Of course, this isn\u2019t set in stone and it all depends on your offers and your strategy. For example, you might have a \u201clast-minute\u201d <a href=\"https:\/\/email.uplers.com\/blog\/improve-sales-email-marketing\/\">sales email<\/a> in this workflow to advertise your printable gift cards.<\/p>\n<p>All in all, remember, it\u2019s never too early to start planning your Christmas campaigns, but it can be too early to start sending them out.<\/p>\n<p><a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=make-the-most-of-christmas-email-campaigns\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17140\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>2. Highlight relevant info<\/h2>\n<p>Naturally, a lot of companies are going to be holding Christmas sales, so you\u2019re going to do your best to differentiate your offer. The last thing you want is for your customers to miss the benefits of buying from you. If you have a gift guide section on your website, make sure they know. If you\u2019re having multiple one-day sales, be clear in your messages. If they get additional discounts for spending a certain amount, make sure they don\u2019t miss that point. Whatever your unique offer is, make sure it shines like Rudolph\u2019s nose!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12178 size-full\" title=\"Puma email\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/11\/Puma_email.png\" alt=\"Puma email\" width=\"563\" height=\"1017\" \/><\/p>\n<p><em>Puma has made it very clear what benefits they can offer you.<\/em><\/p>\n<h2>3. Design<\/h2>\n<p>With all the deals you\u2019ll be offering, you might forget that it is Christmas &#8211; and what\u2019s Christmas without decorations? Your emails should reflect this as well. You have a lot different routes to choose from here:\u00a0 the clean, white Christmas look or the colorful lights. Either way, don\u2019t forget that one of the best parts of the holidays is atmosphere!<\/p>\n<p>If you\u2019re a retailer, I\u2019d say be as festive as possible. For B2B companies, perhaps you\u2019ll want to go with a clean, white Christmas look.<\/p>\n<h2>4. Texts<\/h2>\n<p>Again, don\u2019t forget that it\u2019s Christmas time! Sure, it can be a bit stressful at times at home and at work (that might be the understatement of the year), but it\u2019s supposed to be fun, too! \u201cFun\u201d is the feeling that the email should give your readers. So, reach deep down inside and get that inner \u201cdad\u201d to make your best Christmas puns. Don\u2019t be afraid to dabble in some cheesy word-play either.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12177 size-full\" title=\"American Eagle Outfitters\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/11\/Word_play_email.png\" alt=\"American Eagle Outfitters\" width=\"474\" height=\"954\" \/><\/p>\n<p><em>If your copy makes you both shake your head and chuckle, you\u2019re probably on the right path.<\/em><\/p>\n<p>Remember that <a href=\"https:\/\/email.uplers.com\/blog\/holiday-email-subject-lines\/\" target=\"_blank\" rel=\"noopener noreferrer\">this applies for subject lines, too<\/a>. Try to make them impactful and engaging enough that people will want to open the email in the first place. You might even want to A\/B test a few different headlines to see which one gets the most open rates.<\/p>\n<h2>5. Know your holidays<\/h2>\n<p>Do you sell internationally? Besides translating texts into the appropriate languages, there\u2019s more to consider for these different markets. Different countries have different traditions. In Germany, Christmas is celebrated on the 25<sup>th<\/sup> and the 26<sup>th<\/sup>. In the Netherlands, Sinterklaas is the day of gift-giving and falls on the 5<sup>th<\/sup> of December, so that means planning sales in the Dutch market a bit earlier than the rest. Armenian Christmas falls on January 6<sup>th<\/sup> and Orthodox Christmas is on January 7<sup>th<\/sup>. Be sure to check if the countries you sell in have different traditions when it comes to the holidays \u2013 this should affect your timing and maybe even your offer.<\/p>\n<h2>6. Target the right audience with segmentation<\/h2>\n<p>Depending on your product line and your Christmas offer, there\u2019s a good chance that one single email will not speak to your entire audience. Just like you might create a few customer personas or target different users in your social media campaigns, you should take the same approach with your email marketing campaigns.<\/p>\n<p>In practice, this might mean that you\u2019ll have different emails going to different demographics. Moms and teenagers obviously want different things, so there\u2019s no sense in promoting the same objects to each group.<\/p>\n<p>A perfect example for this is if your shop has a holiday gift guide for men and for women. Assuming that husbands will be buying their wives presents and vice versa, it would make sense to send your male subscribers the women\u2019s gift guide, etc.<\/p>\n<p>When it comes to B2B businesses, the same idea holds true. Your offer to agencies might be different than it is to retailers. Naturally, you\u2019ll want to send out different emails to each group.<\/p>\n<p><a href=\"https:\/\/email.uplers.com\/email-marketing-automation-services\/?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=make-the-most-of-christmas-email-campaigns\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17122\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation.jpg\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>7. Have the correct landing page<\/h2>\n<p>It\u2019s hard enough getting people to open your email. The next goal is for them to click on the call-to-action (CTA) button. In this day and age, two-clicks really is asking a lot from people. However, if you\u2019ve managed to grab their attention with your email, that means you\u2019re doing something right! The last thing you want to do is guide them to a page that doesn\u2019t show them the information they want to see.<\/p>\n<p>If these potential customers have given you their attention, make sure you hold their attention by guiding them <a href=\"https:\/\/email.uplers.com\/blog\/e-commerce-emails-landing-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">to a landing page that matches your email<\/a> in style and content. The journey this customer takes after that first click should be completely smooth and cause no confusion. For example, if you\u2019ve caught their attention by showcasing your gift guide, then the landing page should take them directly there, not to the homepage.<\/p>\n<p><a href=\"https:\/\/email.uplers.com\/portfolio\/?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=make-the-most-of-christmas-email-campaigns\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17188\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3>Email:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12175 size-full\" title=\"Trusted shops email\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/11\/Trusted_Shops_email.png\" alt=\"Trusted shops email\" width=\"561\" height=\"820\" \/><\/p>\n<p><em>Here, the email promises free whitepapers and the landing page (below) delivers on that promise.<\/em><\/p>\n<h3>Landing page:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12176 size-full\" title=\"Trusted shops landing page\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/11\/Trusted_Shops_Xmas_LP.png\" alt=\"Trusted shops landing page\" width=\"997\" height=\"980\" \/><\/p>\n<p>Besides the fact that this will make for a better customer journey and thus increase your conversions, it also gives you an opportunity to track your email campaign\u2019s success better. Knowing which emails and which landing pages they\u2019ve landed on can tell you a story of what works and what doesn\u2019t, so you can optimize your efforts in future campaigns.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>Find the sweet spot for sending out your emails. Not too early and not too late<\/li>\n<li>Make your unique offers clearly visible<\/li>\n<li>Have fun with your design and texts \u2013 and be <em>Christmassy<\/em>!<\/li>\n<li>Know your audience and create different versions of your emails for those segments<\/li>\n<li>Have a strong connection between your emails and the landing page<\/li>\n<\/ul>\n<h2>About the Author:<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-12183 size-thumbnail\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/11\/Alon-Eisenberg-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<p>Alon Eisenberg grew up in New York City and graduated from Boston University with a bachelor&#8217;s in Communications. He&#8217;s a marketing enthusiast who enjoys researching many topics ranging from e-commerce to education. With a thirst for knowledge, Alon has a creative, yet analytical approach to his work. He has been the Content Manager UK at Trusted Shops since March, 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning a great Christmas email campaign is crucial to your shop\u2019s holiday success. Although social media marketing might seem like the trendy thing to do at the moment (and it is worth investing in if you do it right), email marketing campaigns are inexpensive and can actually be very effective despite seeming \u201cold-fashioned\u201d. Today, let\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,10],"tags":[],"class_list":["post-12173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways to Manage Your Christmas Email Campaign Successful<\/title>\n<meta name=\"description\" content=\"Need more ideas for running a successful Christmas email campaign? Have a look at some strategies and examples to beef up your holiday sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/make-the-most-of-christmas-email-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways to Manage Your Christmas Email Campaign Successful\" \/>\n<meta property=\"og:description\" content=\"Need more ideas for running a successful Christmas email campaign? Have a look at some strategies and examples to beef up your holiday sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/make-the-most-of-christmas-email-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-06T07:40:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-08T11:36:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/11\/Christmas-email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"217\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guest Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/make-the-most-of-christmas-email-campaigns\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/make-the-most-of-christmas-email-campaigns\/\",\"name\":\"7 Ways to Manage Your Christmas Email Campaign Successful\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/make-the-most-of-christmas-email-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/make-the-most-of-christmas-email-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/11\/Christmas-email-marketing.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/749cfc0bde91c68b78c03723573eb0b0\"},\"description\":\"Need more ideas for running a successful Christmas email campaign? 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