{"id":12512,"date":"2021-12-16T14:20:00","date_gmt":"2021-12-16T08:50:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=12512"},"modified":"2026-01-16T11:45:15","modified_gmt":"2026-01-16T06:15:15","slug":"lead-magnet-ideas-to-grow-email-list","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/lead-magnet-ideas-to-grow-email-list\/","title":{"rendered":"17 Lead Magnet Ideas and Examples to Grow Your Email List"},"content":{"rendered":"<p>Want to grow your email list to 1K, 5K, 10K and beyond? You\u2019re going to need a really good lead magnet. Mary Fernandez, founder of Persuasion Nation, lists out 17 proven lead magnet ideas to grow your email list (with examples).<\/p>\n<p><!--more--><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/L6SXcBjwevI\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Before we dive into the l<\/span>ead magnet ideas<span style=\"font-weight: 400;\">, let\u2019s talk strategy. It\u2019s important to understand why you are creating a lead magnet in the first place, and what makes some lead magnets convert 1,000% better than others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, what is a lead magnet, anyway? Why are lead magnets so important for <\/span><a href=\"https:\/\/email.uplers.com\/blog\/build-grow-email-list-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">growing your email list<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<h2>What is a Lead Magnet?<\/h2>\n<p>A <strong>lead magnet<\/strong> (a.k.a. \u201copt in bribe\u201d) is a valuable resource that a website gives away for free in exchange for the website visitor\u2019s email address.<\/p>\n<p>In other words, as opposed to asking visitors to \u201csubscribe to our email list!\u201d (which isn\u2019t very appealing), a lead magnet says, \u201chere is an awesome free thing\u2013 opt in to get it!\u201d.<\/p>\n<p>Aside from growing your email list at an exponentially higher rate, lead magnets have another huge benefit. The right lead magnet will attract very specific people who would be ideal customers and entice them to become leads. This maximizes your <a href=\"https:\/\/email.uplers.com\/infographics\/email-marketing-benefits\/\">email marketing efforts<\/a> by ensuring that each and every lead is a high-quality prospect for your business.<\/p>\n<p><a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=lead-magnet-ideas-to-grow-email-list\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17140\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>So, what makes for the most effective lead magnet? Here are some criteria to keep in mind\u2026<\/p>\n<h2>7 Things Every Lead Magnet Must Have for Maximum Opt-ins and Sales<\/h2>\n<ol>\n<li><strong>It must attract your ideal customer<\/strong> \u2013 if your lead magnet solves a specific problem that your ideal customer has, you\u2019ll be sure to attract the right people.<\/li>\n<li><strong>It must NOT attract anyone else<\/strong> \u2013 conversely, you don\u2019t want to attract the wrong people, so avoid generic lead magnets that attract anyone and everyone (e.g. \u201cEnter your email for our iPad giveaway!\u201d).<\/li>\n<li><strong>It must be valuable<\/strong> \u2013 offering something of little perceived value such as a \u201cnewsletter\u201d isn\u2019t going to cut it here. Make sure your lead magnet has significant value!<\/li>\n<li><strong>It must be immediately consumable<\/strong> \u2013 people want instant gratification, so you need to make sure that your lead magnet can be downloaded or accessed immediately.<\/li>\n<li><strong>It must NOT require much effort to consume<\/strong> \u2013 if your lead magnet sounds like something that will take a long time to digest, such as an eBook, people won\u2019t want to opt in for it.<\/li>\n<li><strong>It must promise quick results<\/strong> \u2013 even though you\u2019re offering it for free, you still have to \u201csell\u201d your lead magnet. Why should someone download it? What result will it produce for the consumer, and how quickly will they be able to achieve that result?<\/li>\n<li><strong>It must <em>produce<\/em> quick results<\/strong> \u2013 although this point does not affect your opt in rates per se, it can have a profound effect on eventual sales. Getting people to <a href=\"https:\/\/email.uplers.com\/blog\/everything-you-need-to-know-to-build-email-lists\/\">subscribe to your email list<\/a> is only the first step; now you have to convince your subscribers that <em>you<\/em> have the solution they are looking for.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">OK, now that you understand the power of lead magnets and what makes a good one, let\u2019s dive <\/span><span style=\"font-weight: 400;\">into <\/span><span style=\"font-weight: 400;\">the <\/span>lead magnet examples <span style=\"font-weight: 400;\">for you to take inspiration from. To maximize opt-ins, the lead magnet also needs a high-converting on-site delivery experience. <a href=\"https:\/\/claspo.io\/\" target=\"_blank\" rel=\"noopener\">Claspo<\/a> is an on-site conversion platform that lets marketers launch CRO-engineered opt-ins with targeting, triggers, and A\/B testing\u2014so you convert more of your traffic into subscribers.<br \/>\nThe possibilities are virtually limitless, but we have narrowed it down to the 17 best types of lead magnets that are proven to convert\u2026<\/span><\/p>\n<h2>1. Cheat Sheet or Checklist<\/h2>\n<p><span style=\"font-weight: 400;\">Arguably the most effective lead magnet of all is the PDF cheat sheet or checklist. Professional marketers in every niche rely on this simple yet powerful lead magnet to grow their email lists into the tens of thousands and beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does the cheat sheet or checklist convert so well?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going back to the criteria listed above, the cheat sheet or checklist hits on every single point. It\u2019s specific, it\u2019s downloadable, it\u2019s easy to consume, and it\u2019s ridiculously easy to follow and get results. All one has to do is check the items on the list!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/www.persuasion-nation.com\/p\/pinterest-seo-checklist\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Pinterest SEO checklist<\/span><\/a><span style=\"font-weight: 400;\"> is one of the best <\/span>lead magnet examples<span style=\"font-weight: 400;\"> out there. It outlines simple steps to follow in order to increase your Pinterest views:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12517 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Cheat-sheet-1024x678.png\" alt=\"grow email list Cheat sheet\" width=\"625\" height=\"414\" \/><\/p>\n<h2>2. Webinar<\/h2>\n<p><span style=\"font-weight: 400;\">There are effective<\/span> lead magnet templates <span style=\"font-weight: 400;\">and then there\u2019s webinar. What makes the webinar lead magnet so effective is the fact that it has a very high perceived value. This is a live event, and therefore you are offering so much more than a simple download\u2026 you are offering an <\/span><i><span style=\"font-weight: 400;\">experience<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/sleeknote.com\/webinars\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Sleeknote<\/span><\/a><span style=\"font-weight: 400;\"> offers webinars on a regular basis, so they smartly give visitors the opportunity to subscribe to be the first to know about upcoming webinars.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12529 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-1024x510.png\" alt=\"grow email list Webinar\" width=\"625\" height=\"311\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-1024x510.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-300x149.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-768x383.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-281x140.png 281w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-624x311.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar.png 1578w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12528 size-large\" title=\"grow email list Webinar 2\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-2-1024x816.png\" alt=\"grow email list Webinar 2\" width=\"625\" height=\"498\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-2-1024x816.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-2-300x239.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-2-768x612.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-2-176x140.png 176w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-2-624x498.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Webinar-2.png 1431w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<h2>3. Mini eBook<\/h2>\n<p><span style=\"font-weight: 400;\">Although eBooks aren\u2019t always effective lead magnets because they are lengthy to consume, a mini eBook can work really well. Instead of calling it an \u201ceBook\u201d, however, you may want to call it something more enticing such as a \u201cguide\u201d or a \u201ctutorial\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a mini eBook from <\/span><a href=\"https:\/\/www.persuasion-nation.com\/p\/jedi-mind-tricks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Persuasion Nation<\/span><\/a><span style=\"font-weight: 400;\"> which outlines 6 Jedi Mind Tricks for the Online Course Creator:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12523 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Mini-eBook-1024x833.png\" alt=\"grow email list Mini eBook\" width=\"625\" height=\"508\" \/><\/p>\n<h2>4. Audio Book<\/h2>\n<p>Audio books are great because they can be consumed on a commute, at the gym, or virtually anywhere! This makes it super convenient for your subscribers to learn from you.<\/p>\n<p>Plus, they get to hear a human voice, which really helps with the \u201cknow, like and trust\u201d factor that every marketer seeks to achieve.<\/p>\n<h2>5. Report<\/h2>\n<p><span style=\"font-weight: 400;\">Free reports have been around for a long time, and are counted among the most effective <\/span>lead magnet templates.<span style=\"font-weight: 400;\"> By providing industry research and data, along with your interpretation of that data, you are offering something extremely valuable and actionable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a free Real Estate Conversion Benchmark Report that you can download from <\/span><a href=\"https:\/\/thelandingpagecourse.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Unbouce<\/span><\/a><span style=\"font-weight: 400;\"> (they also have similar reports in various different industries):<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12525 size-large\" title=\"grow email list report\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-report-1024x470.png\" alt=\"grow email list report\" width=\"625\" height=\"287\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-report-1024x470.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-report-300x138.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-report-768x352.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-report-624x286.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-report.png 1428w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<h2>6. Mini Course<\/h2>\n<p>Mini courses are awesome because they not only educate your subscribers, but they do so in an episodic way, piece by piece. In other words, the entire lead magnet does not need to be consumed in one day\u2013 instead, it can be delivered in a series of lessons over a period of time.<\/p>\n<p>Spreading the consumption of your lead magnet over a series of days gives you much more time to develop a relationship with your new subscriber, in the hopes of turning them into a paying customer.<\/p>\n<p>At <a href=\"https:\/\/www.livingwellspendingless.com\/2018\/11\/01\/make-2019-your-best-year-ever\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Living Well Spending Less<\/a>, you can enroll in a free mini course which includes videos lessons and a companion workbook that gets sent to your email:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12522 size-large\" title=\"grow email list mini course\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-mini-course-1024x729.png\" alt=\"grow email list mini course\" width=\"625\" height=\"445\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-mini-course-1024x729.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-mini-course-300x214.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-mini-course-768x547.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-mini-course-197x140.png 197w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-mini-course-624x444.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-mini-course.png 1428w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<h2>7. Challenge<\/h2>\n<p><span style=\"font-weight: 400;\">Challenges are fun, and highly effective m<\/span>arketing lead magnets<span style=\"font-weight: 400;\"><strong>.<\/strong> A challenge is where you offer to help someone to achieve a very specific goal over a very specific period of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar to the mini course, you may choose to deliver a series of lessons over a series of days or weeks. But in a challenge, the focus is all on taking <\/span><i><span style=\"font-weight: 400;\">action<\/span><\/i><span style=\"font-weight: 400;\">. So you are clearly laying out the action steps that someone needs to take in order to achieve their goal, drastically increasing the likelihood that they will get a quick win from your lead magnet (and become a raving fan and customer).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from <\/span><a href=\"https:\/\/sleeknote.com\/blog\/evergreen-lead-magnet\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Sleeknote<\/span><\/a><span style=\"font-weight: 400;\"> of a free challenge to Run a 10K in 30 Days. Aside from the 30-day training program, it also includes weekly tips sent to your email that help you stay motivated:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12516 size-full\" title=\"grow email list challenge\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-challenge.png\" alt=\"grow email list challenge\" width=\"730\" height=\"470\" \/><\/p>\n<h2>8. Coupon<\/h2>\n<p>If you have an online shop, coupons can be really great lead magnets for you. The reason this works is because your visitors have already expressed an interest in your products\u2013 they wouldn\u2019t have landed on your website if they weren\u2019t seeking what you have to offer. So, offering a coupon is often just the incentive they need to give you their email address (and make a purchase shortly thereafter).<\/p>\n<p><a href=\"https:\/\/society6.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Society6<\/a> offers 30% off your first order when you enter your email address, with a timed page takeover that triggers almost immediately after landing on their website:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12519 size-large\" title=\"grow email list coupon\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-coupon-1024x1024.png\" alt=\"grow email list coupon\" width=\"625\" height=\"625\" \/><\/p>\n<h2>9. Quiz<\/h2>\n<p><a href=\"https:\/\/www.leadquizzes.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Personality quizzes<\/a> and the like are all the rage\u2026 and they don\u2019t appear to be going away anytime soon!<\/p>\n<p>The reason they work so well is that quizzes play right in to the human ego\u2013 we all want to know more about ourselves.<\/p>\n<p>Quizzes can go far beyond \u201cwhat type of _____ are you\u201d however. For example, this quiz asks a series of questions to show you where you should go on your next vacation:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12524 size-large\" title=\"grow email list quiz\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-quiz-1024x475.jpg\" alt=\"grow email list quiz\" width=\"625\" height=\"290\" \/><\/p>\n<h2>10. Video<\/h2>\n<p>Videos are phenomenal lead magnets because they have a high perceived value, and they create a much deeper connection between your brand and your potential customers.<\/p>\n<p>Think about YouTube stars, for instance. How did they get to become celebrities and household names? It wasn\u2019t because they landed a spot on primetime television, or a big role in a feature film\u2026 they grew their audiences solely through their own videos.<\/p>\n<h2>11. Template<\/h2>\n<p>A template is an ingenious lead magnet, and so simple to create. All you have to do is provide the framework for someone to fill in the blanks with their own work. And it is incredibly valuable! Everyone wants to shortcut the process, and templates are the perfect way to do that.<\/p>\n<p><a href=\"https:\/\/www.golivehq.co\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Go Live<\/a> offers a free fill-in-the-blank template to craft your \u201cBrand Bio\u201d in the form of a 6-page PDF:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12527 size-large\" title=\"grow email list template\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-template-927x1024.png\" alt=\"grow email list template\" width=\"625\" height=\"690\" \/><\/p>\n<h2>12. Swipe File<\/h2>\n<p>You know why Pinterest has become so successful as a social media platform? It\u2019s because it allows people to curate stuff for their audience.<\/p>\n<p>A swipe file does the same thing: it gives your audience access to list of things that you have curated that are inspiring or useful.<\/p>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/lp\/ultimate-social-media-swipe-file\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Digital Marketer<\/a>, for example, offers a social media swipe file with 72 \u201ccopy and paste\u201d headline formulas:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12526 size-large\" title=\"grow email list swipe file\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-swipe-file-1024x877.png\" alt=\"grow email list swipe file\" width=\"625\" height=\"535\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-swipe-file-1024x877.png 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-swipe-file-300x257.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-swipe-file-768x658.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-swipe-file-163x140.png 163w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-swipe-file-624x535.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-swipe-file.png 1431w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<h2>13. Worksheet<\/h2>\n<p>Printable worksheets are of great value to many because people love to hold something in their hands. Plus, it\u2019s useful and results-oriented because you actually write on it.<\/p>\n<p>For example, <a href=\"https:\/\/www.entrepreneurmag.co.za\/category\/tools\/worksheets\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Entrepreneur Magazine<\/a> has worksheets that help you calculate the start-up costs for your business, craft your mission statement, balance your books, and more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12530 size-large\" title=\"grow email list worksheet\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-worksheet-1012x1024.png\" alt=\"grow email list worksheet\" width=\"625\" height=\"632\" \/><\/p>\n<h2>14. Giveaway<\/h2>\n<p>Giveaways are highly effective lead magnets because they have huge potential to go viral on social media.<\/p>\n<p><em>Be very careful,<\/em> however, that the prize you are giving away is <em>only<\/em> attractive to your ideal customers! Otherwise, you\u2019ll run the risk of attracting the wrong people. So, give this some good thought before you decide.<\/p>\n<p>Here\u2019s a great example from <a href=\"https:\/\/stevemayall.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Steven Mayall<\/a>. His offering of a free ConvertKit plan is perfectly tailored to his audience of bloggers and digital entrepreneurs:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12521 size-large\" title=\"grow email list Giveaway\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-Giveaway-976x1024.png\" alt=\"grow email list Giveaway\" width=\"625\" height=\"656\" \/><\/p>\n<h2>15. Free Trial<\/h2>\n<p>If your product is some sort of software, offering a free trial is an excellent choice of lead magnet.<\/p>\n<p>Make sure, however, that you are only asking for the absolute <em>minimum<\/em> information needed in order to set up their free account. If you can get away with email and their first name, do it! This will get you way more opt ins than if you asked for name, phone number, address, password, etc.<\/p>\n<p><a href=\"https:\/\/newkajabi.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kajabi<\/a> offers a free 14-day trial of their online marketing platform, and their exit-intent popup helps make sure you don\u2019t leave without signing up:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12520\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-free-trial-1024x700.png\" alt=\"grow email list free trial\" width=\"625\" height=\"427\" \/><\/p>\n<h2>16. Calendar or Planner<\/h2>\n<p>Calendars or planners can seriously help your prospects to become more productive, and that\u2019s a sure \u201cquick win\u201d for them.<\/p>\n<p>Plus, these types of downloadable materials can be branded to match your website\u2013 helping to keep your brand fresh on their minds.<\/p>\n<p><a href=\"https:\/\/coschedule.com\/editorial-calendar-template\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">CoSchedule<\/a> offers free Editorial Calendar Templates complete with annual calendars, monthly calendars, and an ideas worksheet:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12518 size-large\" title=\"grow email list coschedule\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/grow-email-list-coschedule-1024x750.png\" alt=\"grow email list coschedule\" width=\"625\" height=\"458\" \/><\/p>\n<h2>17. Free Coaching Call<\/h2>\n<p>Although this is a more expensive lead magnet to create than some, due to its time-intensive nature, free coaching calls have the potential to produce huge ROI. Particularly if you sell a high-ticket item, getting leads on the phone may prove to be instrumental in converting people from visitor, to lead, to customer.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">That\u2019s it! We just gave you 17 powerful<\/span> lead magnet templates <span style=\"font-weight: 400;\">and ideas to grow your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see from these<\/span> lead magnet examples<span style=\"font-weight: 400;\">, the key to growing your email list into the tens of thousands of subscribers is to give away something incredibly valuable, actionable, and to-the-point for free.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s your turn. Go ahead and pick one of the<\/span> lead magnet examples<span style=\"font-weight: 400;\"> above, create it, and offer it on your website with an opt in capture form.<\/span><\/p>\n<p><b>Remember:<\/b><span style=\"font-weight: 400;\"> your lead magnet does NOT have to be complicated or time-consuming to create. In fact, the most effective lead magnets are often the simplest ones.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing your email list organically on your mind? These effective lead magnet ideas will help you do just that!<\/p>\n","protected":false},"author":5,"featured_media":29646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-12512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17 Lead Magnet Ideas and Examples to Grow Your Email List - Email Uplers<\/title>\n<meta name=\"description\" content=\"A lead magnet attracts specific people who would be ideal customers. 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