{"id":12602,"date":"2019-02-14T18:48:42","date_gmt":"2019-02-14T13:18:42","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=12602"},"modified":"2020-09-12T21:15:29","modified_gmt":"2020-09-12T15:45:29","slug":"find-email-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/find-email-marketing-mistakes\/","title":{"rendered":"Mass Mailing Practicum: Try to Find Email Marketing Mistakes"},"content":{"rendered":"<p>How good are you at building an email newsletter?<\/p>\n<p>All of us read these theoretical articles about the mass mailing secret tips and tricks. But what about a little practice training? Time to check your knowledge!<\/p>\n<h4 style=\"text-align: center;\"><em>Please keep in mind that some of the newsletters have been specially changed to test you. Don&#8217;t fall for the ruse.<\/em><\/h4>\n<p>Let\u2019s start!<\/p>\n<ol>\n<li>\n<h3>What is wrong with this part of the Wag newsletter?<\/h3>\n<\/li>\n<\/ol>\n<p>The answer is under this image.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12613 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Wag-Newsletter.jpg\" alt=\"Wag-Newslette\" width=\"900\" height=\"815\" \/><\/p>\n<p><strong>The hint:<\/strong> look at the \u201cfrom\u201d address.<\/p>\n<p><strong>The answer:\u00a0<\/strong> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12612 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Wag-Newsletter-Answer.png\" alt=\"\" width=\"147\" height=\"28\" \/><\/p>\n<p><em>\u201c<\/em><em>Don<\/em><em>\u2019t bother us, we aren\u2019t interested in your thoughts\u201d <\/em>\u3161<em> \u00a0<\/em>this is what you tell people by sending the newsletter from the \u201cnoreply\u201d address.<\/p>\n<p>Why no-reply email is not good for business?<\/p>\n<p>The sender address is not only a part of your brand image, but also an opportunity to unsubscribe from newsletters.<\/p>\n<p>Many servers handle replies, unsubscriptions, and spam complaints. Thus they are set to send emails from \u201cnoreply\u201d senders to the spam folder.<\/p>\n<p>So, using this type of email has a negative impact on:<\/p>\n<ul>\n<li>Email subscribers\u2019 loyalty,<\/li>\n<li>Sender\u2019s reputation.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h3>Try to find the email marketer\u2019s mistake here:<\/h3>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12607 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew.jpg\" alt=\"J-Crew\" width=\"700\" height=\"1245\" \/><br \/>\nNo hint, it\u2019s easy????<br \/>\n<strong>The answer:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12604 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew-Answer.png\" alt=\"\" width=\"147\" height=\"28\" \/><br \/>\nThis mistake won\u2019t lead ESP to send your email to the junk folder. Anyway, pay attention as it is a key engagement factor of your campaigns.<br \/>\nAt times marketers do mistype in the <a href=\"https:\/\/email.uplers.com\/blog\/writing-great-subject-lines-for-mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\">email subject line to attract the attention of recipients<\/a>. But, please note that people tend to remember the bad. So this can affect the reputation of your newsletters in the eyes of the recipient.<\/p>\n<ol start=\"3\">\n<li>\n<h3>Pay attention to this e-newsletter design<\/h3>\n<\/li>\n<\/ol>\n<p>Find the main mistake here:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12615 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Amigo.png\" alt=\"Amigo\" width=\"368\" height=\"1022\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Amigo.png 368w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Amigo-108x300.png 108w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Amigo-50x140.png 50w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/p>\n<p><strong>The hint<\/strong> is in the subheading.<\/p>\n<p><strong>The answer:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12614 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Amigo-Answer.png\" alt=\"\" width=\"371\" height=\"36\" \/><\/p>\n<p>Don\u2019t you find it difficult to find the main focus in this content? It looks unprofessional.<\/p>\n<p>Even the poorest font design could be improved with the proper accents. There are two simple rules disrupted here. Don\u2019t forget them:<\/p>\n<ul>\n<li>Use 2-3 main color scheme,<\/li>\n<li>Keep an eye on its compatibility and relevance to your brand image.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>\n<h3>Try to find why we\u2019ve included this cool email in the \u201cmistakes\u201d list<\/h3>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12617 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Hoefler-Co.png\" alt=\"Hoefler-Co\" width=\"680\" height=\"1430\" \/><\/p>\n<p><strong>The hint:<\/strong> it\u2019s in the visual part.<\/p>\n<p><strong>The answer:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12616 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Hoefler-Co-Answers.png\" alt=\"\" width=\"315\" height=\"36\" \/><\/p>\n<p>Image-based newsletters look cool until it is opened where the the <a href=\"https:\/\/email.uplers.com\/infographics\/ultimate-guide-email-client-hacks\/\">email client<\/a> blocks newsletter illustrations. So if you don\u2019t want your recipients to see the blank list instead of the bright content you want to show them, keep the image-text harmony.<\/p>\n<p>This will help you:<\/p>\n<ul>\n<li>To prevent the HTML-to-text ratio spam problem,<\/li>\n<li>To make the newsletter content clear for the reader, regardless of whether the images are present or not.<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h3>Any ideas why this J.Crew email campaign here?<\/h3>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12606 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew-II-496x1024.png\" alt=\"J-Crew-II-\" width=\"496\" height=\"1024\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew-II-496x1024.png 496w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew-II-145x300.png 145w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew-II-768x1586.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew-II-68x140.png 68w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew-II-624x1288.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew-II.png 775w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/p>\n<p><strong>The hint: <\/strong>sorry, not this time.<\/p>\n<p><strong>The answer: <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12605 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/J-Crew-II-Answer.png\" alt=\"\" width=\"315\" height=\"36\" \/><\/strong><\/p>\n<p>Can you read the lower part of the text in the mobile version of this newsletter? I can\u2019t. Moreover, it is a real challenge for mobile users to find the unsubscribe link.<\/p>\n<ol start=\"6\">\n<li>\n<h3>What is the disadvantage of this example?<\/h3>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12609 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Lucianca-381x1024.gif\" alt=\"Lucianca\" width=\"381\" height=\"1024\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Lucianca-381x1024.gif 381w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Lucianca-112x300.gif 112w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Lucianca-52x140.gif 52w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/p>\n<p><strong>The hint:<\/strong> imagine your actions when you are irritated with this email.<\/p>\n<p><strong>The answer: <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12608 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Lucianca-Answer.png\" alt=\"\" width=\"315\" height=\"36\" \/><\/strong><\/p>\n<p>First of all, it is <a href=\"https:\/\/email.uplers.com\/blog\/grow-email-list-compliance-gdpr\/\" target=\"_blank\" rel=\"noopener noreferrer\">violation of GDPR restrictions<\/a> and that can cost you business. Allow subscribers the freedom of choice or be ready to see all the efforts you put on the designing cool email in the spam folder.<\/p>\n<p>Never forget to add this link to the content of your campaigns.<\/p>\n<ol start=\"7\">\n<li>\n<h3>The last challenge: What is wrong with this newsletter?<\/h3>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12611 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Tom-Raffield.png\" alt=\"Tom-Raffield\" width=\"674\" height=\"1600\" \/><\/p>\n<p><strong>The hint: <\/strong>recover in mind all the errors of previous examples.<\/p>\n<p><strong>The answer:<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12610 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/Tom-Raffield-Answer.png\" alt=\"\" width=\"92\" height=\"27\" \/><\/strong><\/p>\n<p>Didn\u2019t find? Me too.<\/p>\n<p>Don&#8217;t be upset. You had no chances because there are no fails in this newsletter. It is perfect.<\/p>\n<hr \/>\n<h2>Time to summarize the results<\/h2>\n<p>Congrats! You did it. Thanks for your time.<\/p>\n<p>We asked you to remember all the mistakes you noticed in these e-newsletters of this test, not for a joke or fun.<\/p>\n<p>Keep them in mind for the future and avoid in real practice.<\/p>\n<h4>All the judgments mentioned in this test are no more than just subjective opinion of the AtomPark team.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>How good are you at building an email newsletter? All of us read these theoretical articles about the mass mailing secret tips and tricks. But what about a little practice training? Time to check your knowledge! Please keep in mind that some of the newsletters have been specially changed to test you. Don&#8217;t fall for [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-12602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mass Mailing Practicum to Find the Email Marketing Mistakes |Email Uplers<\/title>\n<meta name=\"description\" content=\"Email Marketers sometime make mistakes which may cost a fortune.Here is little practical training to check if you can find any email marketing mistakes in these newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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