{"id":12656,"date":"2019-02-26T15:50:11","date_gmt":"2019-02-26T10:20:11","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=12656"},"modified":"2024-03-30T00:43:08","modified_gmt":"2024-03-29T19:13:08","slug":"12-winning-strategies-to-boost-your-click-through-rates","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/12-winning-strategies-to-boost-your-click-through-rates\/","title":{"rendered":"12 Winning Strategies to Boost Your Click-through Rates"},"content":{"rendered":"<p>You optimize your website\u2026<\/p>\n<p>You A\/B test your subject lines\u2026<\/p>\n<p>You spend hours perfecting your sentences\u2026.<\/p>\n<p>But you realize that your subscribers are just not clicking through on your emails. Your click-through rate is in a sad, sorry state.<\/p>\n<p>And if subscribers aren\u2019t clicking through on your links, it means that your sales are likely suffering as well.<\/p>\n<p>So how big of an email intervention do your click-through rates actually need?<\/p>\n<p>Well, it depends on your numbers.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Xz1FO5qFHfg\" width=\"800\" height=\"458\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Your click-through rate is the percentage of people who clicked on a link in your email from the total number of people that opened it. It reveals how people are responding to the content of your email and if they find your content relevant enough to click-through for more.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17418 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/mailchimp-email-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2017\/12\/Mailchimp-design-coding-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<p><u><a href=\"https:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp\u2019s 2017 benchmarks<\/a><\/u> on email open rates by industry show click-through rates ranging from 1.25% in the restaurant industry to 5.13% in the hobbies sector. <u><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-open-click-rate-benchmark\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot\u2019s benchmark studies <\/a><\/u>place the median click-through rate at between 6-7% depending on the number of email campaigns sent and size of the company.<\/p>\n<p>Look at the industry averages and compare your numbers with them. If you\u2019re panicking or shaking your head in dismay, you\u2019re not alone.<\/p>\n<p><u><a href=\"https:\/\/www.marketingcharts.com\/digital-54627\" target=\"_blank\" rel=\"noopener noreferrer\">In a 2015 survey of 300 marketers<\/a><\/u>, Ascend2 found that low email click-through rates were the single biggest challenge email marketers faced.<\/p>\n<p>Every part of <a href=\"https:\/\/email.uplers.com\/blog\/complete-guide-to-create-your-first-email-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">email template you created<\/a> has a role to play. Your subject line sells the open. But what you do within your email and how you present your link, is what sells the click.<\/p>\n<p>That\u2019s exactly what we\u2019re going to talk about in this post. By the end of this post, you\u2019ll know 12 winning strategies to boost your email click-through rates.<\/p>\n<h2>#1 Have one primary call to action<\/h2>\n<p><em>Check this out and then do this and then do that<\/em><\/p>\n<p>Ever received an email with several calls to actions?<\/p>\n<p>Don\u2019t have too many calls to action unless your email style is that of a curated newsletter. Because when you do, your most important one gets buried and your subscribers never take action on what you want them to.<\/p>\n<p>Always define the primary purpose of an email before writing a single word.<\/p>\n<p>Once you\u2019ve done this, it\u2019s easier to craft your email such that every single element is designed to lead your subscriber into taking that desired action.<\/p>\n<p><strong><em>Dropbox<\/em><\/strong> does this very well. Every single email they send is based on ONE primary call to action.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12677 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/dropbox-1-863x1024.jpg\" alt=\"dropbox\" width=\"625\" height=\"742\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/dropbox-1-863x1024.jpg 863w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/dropbox-1-253x300.jpg 253w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/dropbox-1-768x911.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/dropbox-1-118x140.jpg 118w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/dropbox-1-624x740.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/dropbox-1.jpg 913w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-12676\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/dropbox-2-782x1024.jpg\" alt=\"\" width=\"625\" height=\"818\" \/><\/p>\n<h2>#2 Segment your list<\/h2>\n<p>Do you send your emails to everyone on your list?<\/p>\n<p>Then it\u2019s about time you stop.<\/p>\n<p>Not every email or offer will be relevant to everyone on your email list. The purpose of segmentation is to avoid list exhaustion where you send too many emails or send emails that are irrelevant to your subscribers.<\/p>\n<p>By segmenting your list, you\u2019re able to tailor your content for different groups of subscribers. You can use what members of a segment have in common to deliver more relevant emails to that segment. You\u2019ll not only enjoy higher click-through rates but sales as well. Research has shown that Marketers experienced a <u><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">760% increase in revenue from segmented campaigns<\/a><\/u>.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17409 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<p>There are several ways to <a href=\"https:\/\/email.uplers.com\/blog\/email-segmentation-strategies-e-commerce-boost-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment your email list<\/a> but here are 3 simple ideas on how you can do so.<\/p>\n<ol>\n<li>Behavior-based on actions taken in emails &#8211; You create a segment of subscribers who have clicked on links in emails or a set of links related to a specific topic or clicked to sign up for specific events in an email.<\/li>\n<li>Entry Point &#8211; You create a segment based on what they opted into<\/li>\n<li>Self-selection &#8211; You create a segment based on what your subscribers have indicated as their topics of interest<\/li>\n<\/ol>\n<h2>#3 Clean your list<\/h2>\n<p>An email list decays <u><a href=\"https:\/\/www.hubspot.com\/database-decay\" target=\"_blank\" rel=\"noopener noreferrer\">by about 23% every year<\/a><\/u>.<\/p>\n<p>These include people who have stopped opening your emails or includes email inboxes that people have abandoned.<\/p>\n<p>It\u2019s in your best interest to delete these subscribers because:<\/p>\n<ol>\n<li>The higher the number of inactive subscribers you have, the lower your engagement rates will be. For instance, if 1500 recipients open your emails and you email 10,000 people, your open rate is 15%. If 4000 of those people are inactive and you decide to not email them, your open rate jumps to 25%. The sale goes for your click-through rate. You get a better picture of your stats and what content resonates more with your audience.<\/li>\n<li>The lower your opens and clicks, the lower your sender score or sender reputation. Each of the email delivery providers gives you a sender score. The lower it is, the higher the chances of your emails being placed in the promotion or junk folder. This even hurts the placement of your email in the inbox of subscribers who may be opening your emails.<\/li>\n<\/ol>\n<p><strong>How do you clean your list?<\/strong><\/p>\n<p>Step 1: Identify cold subscribers<\/p>\n<p>Most email service providers help you maintain a cold subscriber list. \u00a0If yours doesn\u2019t, create a segment of people who haven\u2019t clicked or opened your emails over a 3-6-month period.<\/p>\n<p>Step 2: Run a re-engagement campaign<\/p>\n<p>Tag these subscribers as \u2018Cold subscribers\u2019. Remove this segment from any of your ongoing email campaigns. You will immediately see an increase in your open and click-through rates.<\/p>\n<p>Then, craft a series of 2-3 emails letting this segment of subscribers know that they haven\u2019t opened or engaged with your emails and ask if they would still like to be on your list.<\/p>\n<p>Give them the option to stay on your list and to indicate their interest by clicking on a link. Anyone who doesn\u2019t act on that email gets deleted off your list.<\/p>\n<p>It\u2019s not uncommon to have several thousand cold subscribers. <u>Sidekick<\/u> removed a whopping 38k subscribers who were not engaging with their content.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17430 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-design-template-audit\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>#4 Include a link more than once<\/h2>\n<p>Let\u2019s be honest.<\/p>\n<p>We all skim our emails. That\u2019s one of the reasons you should include more than one link in your emails. Preferably in the top\u2013middle\u2013end\u2013P.S. That\u2019s how many you can include.<\/p>\n<p>An unused P.S, in particular, is wasted email real estate. That\u2019s one of the first places that skimmers look. Look at this email from <strong><em>Courtney Johnston of the Rule Breaker\u2019s Club<\/em><\/strong>. She weaves in her link several times in the length of her email.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12675 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/courtney.jpg\" alt=\"courtney\" width=\"867\" height=\"1181\" \/><\/p>\n<h2>#5 Prime the click<\/h2>\n<p>What\u2019s behind the click?<\/p>\n<p>What transformational piece of information are they going to get?<\/p>\n<p>What offer are they going to uncover?<\/p>\n<p>Is there a compelling reason for them to want to click?<\/p>\n<p>What exactly is the benefit?<\/p>\n<p>Once you know this, it\u2019s easier to improve your call to action phrases &#8211; the words you use just before the click- \u00a0that lead your subscriber to click through.<\/p>\n<p>Here are some ways to do this.<\/p>\n<h3>Ask a benefit-driven question<\/h3>\n<p>For example,<\/p>\n<ul>\n<li>If these are the questions on your mind, I help you answer them in the latest post: How to grow your tiny list with 29 simple but powerful tactics. <strong>(Click here to read my answer)<\/strong><\/li>\n<li>How do you make your freelance design term work harder for you without paying extra dollars? <strong>Click here to find out <\/strong><\/li>\n<\/ul>\n<h3>Show Proof<\/h3>\n<p>For example,<\/p>\n<ul>\n<li>This process increases opens by 3x. <strong>See how it works here <\/strong><\/li>\n<li>This template cuts my writing time in half. <strong>Get it for free here <\/strong><\/li>\n<\/ul>\n<h2>Make them nod and say yes via a rhetorical question<\/h2>\n<p>For example,<\/p>\n<p>Want to grow your list on steroids? <strong>Download this template for free<\/strong><\/p>\n<p>This is your last chance to get [name of offer]. I may never offer this again. Want to get rid of your traffic problems? <strong>Sign-up Now<\/strong><\/p>\n<h2>#6 Use Video<\/h2>\n<p>According to research by Forrester, when marketers included a video in an email,<u><a href=\"https:\/\/www.forrester.com\/report\/As+Seen+In+The+Inbox\/-\/E-RES54235\" target=\"_blank\" rel=\"noopener noreferrer\"> the click-through rate increased by 200% \u2013 300%<\/a><\/u>.<\/p>\n<p>Not all email clients support the ability to play video right in the inbox though. It\u2019s likely yours doesn\u2019t.<\/p>\n<p>But that doesn\u2019t mean you can\u2019t give the illusion of a video in your subscriber\u2019s inbox.<\/p>\n<p>Having a play button on top of a static image is one of the best ways to link to video sales letters or video content hosted on sites like Vimeo and YouTube. See how <strong><em>Digital Marketer<\/em><\/strong> does so here.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12674 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/digital-marketer.jpg\" alt=\"digital marketer\" width=\"841\" height=\"1147\" \/><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17419 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/interactive-email-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>#7 Use Button CTAs<\/h2>\n<p>Buttons always prompt readers to click. They stand out as well.<\/p>\n<p>See how <strong><em>MarketingProfs<\/em><\/strong> uses a brightly colored button to prompt subscribers to click.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12673 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/marketing-profs-643x1024.jpg\" alt=\"marketing-profs\" width=\"625\" height=\"995\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/marketing-profs-643x1024.jpg 643w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/marketing-profs-188x300.jpg 188w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/marketing-profs-768x1224.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/marketing-profs-88x140.jpg 88w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/marketing-profs-624x994.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/marketing-profs.jpg 1004w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<h2>#8 Have an animated GIF<\/h2>\n<p>Using an animated GIF on your call-to-action button is another way to draw attention to it and compel subscribers to click. <strong><em>StoryBrand <\/em><\/strong>does this really well right at the top of their email.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12672 size-full\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/\u206dGIF.jpg\" alt=\"animated GIF\" width=\"886\" height=\"1023\" \/><\/p>\n<h2>#9 Use images to boost your click-through rate<\/h2>\n<p>Using images strategically can boost your email\u2019s call to action. See how <strong><em>Amy Porterfield<\/em><\/strong> does this.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12671 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/amy-porterfield-1024x849.jpg\" alt=\"Amy Porterfield email\" width=\"625\" height=\"518\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/amy-porterfield-1024x849.jpg 1024w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/amy-porterfield-300x249.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/amy-porterfield-768x637.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/amy-porterfield-169x140.jpg 169w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/amy-porterfield-624x517.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/amy-porterfield.jpg 1088w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>But remember that your plain text email has to make sense even if you remove your image because several email clients block images. One way around this is to use the alt-text &#8211; a short description that displays when a subscriber is unable to access an image. Most email marketing services let you easily fill this field for your images.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17427 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-audit\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>#10 Use trigger words in your call to action<\/h2>\n<p>Utilizing certain keywords in your call to action can trigger higher click rates. For instance, <strong><em>Copyblogger <\/em><\/strong>states that these are the <u><a href=\"https:\/\/www.copyblogger.com\/persuasive-copywriting-words\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 most persuasive words<\/a><\/u>:<\/p>\n<p>Free<\/p>\n<p>Bonus<\/p>\n<p>Because<\/p>\n<p>Instantly<\/p>\n<p>New<\/p>\n<p>Keep a list of trigger words in your swipe file and collate them over time by analyzing your email campaign data. Use them in your call to action to enjoy a boost in click-through rates.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17416 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/psd-to-email-html-conversion-service\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"192\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/html-email-coding-768x192-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/html-email-coding-768x192-1.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/html-email-coding-768x192-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/html-email-coding-768x192-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><\/div>\n<h2>#11 Create Urgency<\/h2>\n<p>Subscribers need to clearly know when your offer or sale period ends. Create a sense of urgency so that they are prompted to buy now rather than later by using words such as \u2018Hurry! Offer Ends Soon\u2019 or \u2018Last Chance\u2019. You can also use a countdown timer in your emails to emphasize urgency. Here\u2019s an example from <strong><em>CreativeLive<\/em><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12670 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/creativelive-751x1024.jpg\" alt=\"creativelive email\" width=\"625\" height=\"852\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/creativelive-751x1024.jpg 751w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/creativelive-220x300.jpg 220w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/creativelive-768x1048.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/creativelive-103x140.jpg 103w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/creativelive-624x851.jpg 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/02\/creativelive.jpg 1173w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<h2>#12 Make sure your emails are mobile optimized<\/h2>\n<p>In June 2018, <u><a href=\"https:\/\/litmus.com\/blog\/email-client-market-share-trends-first-half-of-2018\" target=\"_blank\" rel=\"noopener noreferrer\">mobile opens accounted for 46% <\/a><\/u>of all email opens. <u><a href=\"https:\/\/techcrunch.com\/2016\/02\/01\/gmail-now-has-more-than-1b-monthly-active-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">75% of all Gmail users access their email on mobile devices<\/a><\/u>.<\/p>\n<p>Give your readers a pleasant mobile reading experience. To ensure that your emails render the same way across different email clients and devices, keep your emails simple.<\/p>\n<p>Remove distractions from your <a href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\" target=\"_blank\" rel=\"noopener noreferrer\">email template<\/a>. Resist the urge to add complicated designs.<\/p>\n<p>Plan your email\u2019s layout well so that the reader is naturally drawn toward your call to action.<\/p>\n<h2>How do click-through rates affect your business<\/h2>\n<p>Don\u2019t end up paying lip-service to vanity metrics without knowing how they directly affect your business.<\/p>\n<p>Is it ok if subscribers throw heaps of engagement at you but never buy from you at all?<\/p>\n<p>Is it ok if they click-through and never buy? It\u2019s easy to get lulled into a false sense of security but always see the bigger picture and the impact it brings to your business. Remember these 12 tips to boost your click-through rates!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You optimize your website\u2026 You A\/B test your subject lines\u2026 You spend hours perfecting your sentences\u2026. But you realize that your subscribers are just not clicking through on your emails. Your click-through rate is in a sad, sorry state. And if subscribers aren\u2019t clicking through on your links, it means that your sales are likely [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[884],"class_list":["post-12656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-to-enhance-ctr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Winning Strategies to Boost Your Email CTR - Email Uplers<\/title>\n<meta name=\"description\" content=\"Is your email CTR very low? 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