{"id":13074,"date":"2019-05-14T16:17:29","date_gmt":"2019-05-14T10:47:29","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=13074"},"modified":"2024-08-01T09:54:41","modified_gmt":"2024-08-01T04:24:41","slug":"everything-about-transactional-emails","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/everything-about-transactional-emails\/","title":{"rendered":"Everything you need to know about Transactional Emails"},"content":{"rendered":"

Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares, hotels to the places you can visit. Just then, you receive an email that talks about offers, details into the trip to that same place, and other things. You obviously click that email to know what it has to offer.<\/p>\n

Email marketing is all about sending the right message at the right time to the right person at the right place. You can never miss out on the right opportunity to convert. However, sending the right type of email also makes a lot of difference. There are the promotional emails, and the transactional or behavior triggered emails<\/a> that you might have to send, depending on the stage of the sales funnel they are in, and what the audience is looking for.<\/p>\n

Transactional emails are said to be the most opened email types, and it is one of the best ways to get your target audience to at least look at your email.<\/p>\n

So, what is the difference between a transactional email and a promotional\/marketing email?<\/p>\n

Transactional Emails vs. Marketing Emails<\/h2>\n

The email that is sent to the user once an action has been triggered by them is known as transactional email. Few examples of transactional emails include confirmation of order, the welcome email etc.<\/p>\n

Marketing emails, on the other hand, are sent to the email list, at a relevant time, with a personalized message, if possible. The newsletters, promotional and sales email campaigns as well as the welcome email series are few examples that are part of the marketing emails.<\/p>\n

The transactional emails are something that the user expects, which is why they have 8x open and click-through rates<\/a> as compared to the marketing emails. The transactional emails, as they contain links to other products, generate 6x revenue<\/a> as compared to the marketing emails.<\/p>\n

A transactional email has to be sent out by the brand, just to confirm the recent action taken by the user.<\/p>\n

Now that you are aware of the difference between transactional and marketing emails, let\u2019s get down to the types of transactional emails that you can send out to your customer.<\/p>\n

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The Different Transactional Email Types<\/h2>\n

There are different variants to a transactional email, and each one is sent for a specific action. You should know of these basic kinds that are used commonly in almost every industry. We will discuss the email types as well as the behavior that triggers it.<\/p>\n

Registration Successful Email<\/h3>\n

Sending a registration email immediately after the user signs up for your brand\u2019s newsletter or app is a mark of confirmation that the user is a part of your brand, starting now. In the confirmation email, you are expected to set the tone for the customer lifecycle, as defined by you. You can set the expectations for email frequency and other things with the confirmation email.<\/p>\n

Harvest\u2019s registration confirmation email is simple and quite precise. They set the expectations for the email with the 30-day trial statement. They have given contact details where you can seek help and have also given a CTA which allows you to take the next action in the sequence.<\/p>\n

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The Different Confirmation Emails<\/h3>\n

The second kind of transactional email that every customer expects once they have placed the order is the order confirmation email.<\/p>\n

Whether you believe it or not, this is the most successful transactional email type, as it receives maximum open and click-through rates. In fact, some brands also add products that the users can buy in these emails. The idea is to get the user to make more purchases, and yes it does work.<\/p>\n

The main inclusions in your order confirmation email should be the order number, the purchase details including the purchase amount and finally the tracking information. You can add the expected date of arrival of the products in the email.<\/p>\n

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The confirmation email helps the user know that the order was successfully placed.<\/p>\n

The second confirmation email that you should send is the shipping confirmation. Once you have sent the product to the user, confirm the shipping so that they are aware of when the order will arrive at their doorstep. Secondly, you will induce a certain level of excitement in them. This email by Polaroid confirming the shipping of the product is the perfect example of confirmation emails. It helps the brand stay connected with the user and offers an excellent experience to the user.<\/p>\n

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Cart Abandonment Emails<\/h3>\n

These emails fall in the transactional email category. You can send an email asking why the user added products to the cart but, failed to complete the transaction. You can even ask why the user never returned to buy the product that they were looking at on the brand\u2019s website or app. The cart abandonment emails are a way to get back the inactive customers by solving their issues. These emails help increase the conversions and generate more revenue for the brand.<\/p>\n

When you are sending cart abandonment emails<\/a>, you ought to make an offer and include a strong call-to-action to make your point.<\/p>\n

MCM sends the perfect cart abandonment email to its customers. Along with the products present in the cart, the brand also sends the products that the user might be interested in, considering their past preferences. It is a unique way to get the user back to the website.<\/p>\n

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Feedback Emails<\/h3>\n

Asking for customer\u2019s feedback shows how much you really care for their words, and how they felt about the products. It is a process that you should follow if you want users to stay connected with you.<\/p>\n

While sending out the feedback emails<\/a> make sure to add a proper CTA button, and add set of instructions that helps them fill out the feedback. You should also add the purchase details, such as the order date, the order amount etc. so that they can remember the purchase they have made.<\/p>\n

Take a look at the email by Massdrop.<\/p>\n

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Knowing the different types of transactional emails, you can send is not enough; you ought to know the best practices as well. Here are a few that we have curated, which will help you get the best traction with transactional emails.<\/p>\n

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Transactional Emails Best Practices<\/h2>\n

It is important that you craft transactional emails such that you can maximize the open rates for your brand.<\/p>\n

Here are a few best practices, which if you incorporate, will help increase your brand\u2019s reputation online.<\/p>\n