Successful email newsletter design<\/a> is a combination of aesthetics, strategy, and functionality. We have designed emails for over 5,000 global brands, so we know. <\/p>\n\n\n\n In this blog post, our designers share 7 real-estate email newsletter templates that can bring the chi back into your campaigns. So, let\u2019s get started.<\/p>\n\n\n\n Source: <\/span>Milled<\/span><\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n Our first newsletter sample<\/a>, from All Things Real Estate (ATRE), impresses with a \u201craw and unfiltered\u201d hero image, followed by another real-life shot. <\/p>\n\n\n\n And there\u2019s our first takeaway: Prioritize \u201creal\u201d shots over botoxed images. <\/p>\n\n\n\n We also love how ATRE employs color to connect the images with the CTA buttons.<\/p>\n\n\n\n But our favorite part of this newsletter has to be the \u201cWhy Did You Buy?\u201d<\/strong> section.\u00a0 It\u2019s unique, enlightening, and promotes community building, While also adding a lot of value to real estate virtual assistants<\/a>.<\/p>\n\n\n\n Source: <\/span>Milled<\/span><\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n More on the traditional side, Equity Multiple\u2019s newsletter still impresses us with their strategic use of color throughout the template. <\/p>\n\n\n\n Going just with their brand color, Multiple employs a mix of well-known effects, from gradients to filters to shades to formatted text:<\/p>\n\n\n\n Note also the post-footer section. And there\u2019s another key takeaway: If you need to display essential information, and LOTS of it, here\u2019s where you do it.<\/p>\n\n\n\n Source: <\/span>RGE<\/span><\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n If you\u2019re short on real estate newsletter ideas<\/a>, take a cue from Zillow. You can just flip tradition on its head. This is what Zillow does. <\/p>\n\n\n\n Leading with the product module, instead of a hero image, Zillow has reversed the order of the layout. So images follow the grid. In Zillow\u2019s case, this helps the reader to jump straight to the focal point of the newsletter. <\/p>\n\n\n\n This is known as the \u201cinverted pyramid\u201d in journalistic writing.<\/p>\n\n\n\n The green static hotspots stand out, drawing attention where needed and preparing the viewer for the green CTA buttons as well. <\/p>\n\n\n\n Source: <\/span>RGE<\/span><\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n Samara kicks off with bold typography to match the \u201cbigness\u201d of the announcement. And this doubles up as the email\u2019s hero banner as well. <\/p>\n\n\n\n Like always, the rounded corners enhance the viewing experience. From blocks to CTA buttons, Samara employs rounded corners throughout. <\/p>\n\n\n\n The email also shines in its chunks of \u201ctelegraphic\u201d copy.<\/p>\n\n\n\n The apartment showcase toward the latter portion also doubles up as the inverted pyramid layout, culminating in the sky-blue CTA button.<\/p>\n\n\n\n Source: <\/span>RGE<\/span><\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n Den\u2019s newsletter template<\/a> starts with a beautiful night shot, followed by an overlaid block of content. The serif font adds gravitas to the copy. <\/p>\n\n\n\n We once again see the application of a single color. The sanded gray in the CTA buttons, along with the expanses of white space, the hero filter, and the apartment photographs, all make for a consistent viewing experience. <\/p>\n\n\n\n Note also the use of drop shadows. Speaking of, a few tips: <\/p>\n\n\n\n One last thing: Avoid greyscale for your social media buttons. <\/p>\n\n\n\n Source: <\/span>RGE<\/span><\/a><\/p>\n\t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t \t\t <\/div>\r\n\t\t \t <\/div>\r\n\t <\/div>\r\n<\/section>\r\n\r\n\n\n\n The Vikipedia newsletter employs simple line-art across the template. Add to that the heightened use of white space from block to block. <\/p>\n\n\n\n All this contributes to the minimalist mood of the email. <\/p>\n\n\n\n7 Real Estate Newsletter Examples<\/strong><\/h2>\n\n\n\n
1. All Things Real Estate<\/strong><\/h3>\n\n\n\r\n
![\"Real](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/05\/2.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 2. Equity Multiple<\/strong><\/h3>\n\n\n\r\n
![\"Equity](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/05\/1.png\")
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3. Zillow <\/strong><\/h2>\n\n\n\r\n
![\"Zillow\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/05\/check-out-whats-trending-on-zillow.png\")
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![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/09\/Want-to-know-how-we-helped-a-client-shift-from-boring-plain-text-emails-to-engaging-responsive-HTML-100.jpg\")
<\/a><\/div><\/div>\n\n\n\n<\/h2>\n\n\n\n
4. Samara<\/strong><\/h3>\n\n\n\r\n
![\"Samara-](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/05\/whats-better-than-one-bedroom.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t 5. Den<\/strong><\/h3>\n\n\n\r\n
![\"Den](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/05\/just-launched-outpost-plus.png\")
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<\/strong><\/li>\n\n\n\n
<\/strong><\/li>\n\n\n\n
<\/strong><\/li>\n\n\n\n6. Vikipedia<\/strong><\/h3>\n\n\n\r\n
![\"Vikipedia](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/05\/welcome-to-the-drone-zone.png\")
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![\"Headway](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/05\/upgrade-your-investment-goals.png\")
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