{"id":13242,"date":"2019-06-20T15:22:32","date_gmt":"2019-06-20T09:52:32","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=13242"},"modified":"2022-06-30T15:00:56","modified_gmt":"2022-06-30T09:30:56","slug":"create-email-campaign-management","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/","title":{"rendered":"Email Campaign Management for Newbies: From Strategy to Deployment"},"content":{"rendered":"<p>At the heart of an <a href=\"https:\/\/email.uplers.com\/infographics\/email-marketing-strategy\/\">effective email marketing strategy<\/a> lies carefully considered \u201cemail campaign management\u201d. Without proper campaign management, your email strategy will be like a punctured tyre that does not get you anywhere. <a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email campaign management<\/a> consists of diverse interlocking activities that range from building an email list through lead generation tactics to designing and coding an email to its timely deployment. Every task conforms to intricate practices that should be followed for its flawless execution.<\/p>\n<p>If you are an amateur email marketer, we have put together the different steps in the campaign management process, which will help you execute your email marketing strategy better.<\/p>\n<h2>Ascertain the email purpose<\/h2>\n<p>Here are some questions that you should ask, to determine the purpose of your email campaigns:<\/p>\n<ol>\n<li>\u201cWhat are you looking to achieve through this email campaign?<\/li>\n<li>\u201cDo you want to promote a new product?\u201d<\/li>\n<li>\u201cAre you trying to build brand loyalty?\u201d<\/li>\n<\/ol>\n<p>The answers that you get, will let you know whether you want to:<\/p>\n<ul>\n<li>Create brand awareness<\/li>\n<li>Increase open-rates and reach more people<\/li>\n<li>Generate website traffic by improving click-through rates<\/li>\n<li>Get brand evangelists and building customer loyalty<\/li>\n<li>Increase conversions and drive business growth<\/li>\n<\/ul>\n<p>Suppose you are looking forward to creating brand awareness through the email campaigns. Insuch cases, the email campaigns will primarily focus on building trust and nurturing the leads, rather than showcasing the products and persuading them to buy.<\/p>\n<h2>Email Campaign Production and Deployment<\/h2>\n<p>To make email campaign production easily comprehensible, we shall break it into 9 simple steps.<\/p>\n<h3>Planning it right<\/h3>\n<p>To make sure things are on track, it is recommended you have a detailed email calendar at your disposal. It will help you avoid the last-minute hustle or procrastination by setting the right timeline. Before planning a calendar, decide on the number of emails that should be sent.<\/p>\n<p>The calendar should serve as a document that communicates the purpose, goals, and target audience of every email campaign along with the deployment date.\u00a0 It is advisable to have a yearly calendar and a monthly update regarding all the emails that are planned.<\/p>\n<p><a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=create-email-campaign-management\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17140\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3>Building a list<\/h3>\n<p>The fuel that propels the vehicle of email marketing is an <a href=\"https:\/\/email.uplers.com\/blog\/how-to-execute-effective-email-list-management\/\">email list<\/a>. You should work on a well-designed landing page or opt-in form that serves as a lead magnet and offers something valuable to the user in exchange for the email address. Make sure the <a href=\"https:\/\/email.uplers.com\/infographics\/landing-page-best-practices\/\">landing page<\/a> conveys the message clearly because visitors judge a website within 50 milliseconds once they land on it.<\/p>\n<p>Here\u2019s a schematic representation that can help you build better landing pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13248 size-large\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/06\/traffic-landing-page-email-campaign-1024x803.jpg\" alt=\"traffic-landing page- email campaign\" width=\"625\" height=\"490\" \/><\/p>\n<p>To sum it up, as the intent and interest of the lead increases, you have better opportunities to collect personal information from the subscriber.<\/p>\n<p>Rather than having a single landing page asking \u201ceverything\u201d to the subscriber at one go, it is recommended you ask questions in installments based on the user engagement.<\/p>\n<h3>Segmenting the email list<\/h3>\n<p><em>Blasting<\/em> an email to the entire subscriber list is not enough. It is important to send the right message to the right person, and this is possible through email list segmentation. <a href=\"https:\/\/email.uplers.com\/blog\/email-segmentation-strategies-e-commerce-boost-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Segment the email list<\/a> based on every detail available\u2014demographics, geographical location, past purchases, total purchase value, frequency of purchase, etc. This is important to send targeted and more relevant emails to the subscribers. For example: Mother\u2019s Day is celebrated on different dates in US and UK. Segmentation based on geographical location will help you send the right email to the right people at the right time.<\/p>\n<h3>Preparing the Email Copy<\/h3>\n<p>Once you have a calendar, you pretty well know the <em>next <\/em>email that you have to work on. Conceptualize the theme and draft an interesting as well as relevant email copy. Based on those metrics, write a suitable subject line, From name and copy of the email.<\/p>\n<h3>Designing and Coding the Email<\/h3>\n<p>Pass on the document to the email design team after the final approval from the concerned professional. The concept and design idea should be shared with the email designer. While designing an email, you should take into account the coding limitations and also design an appropriate fallback with suitable alt-text for the non-supportive email clients.<\/p>\n<p>Subsequently after the design approval, the email coding team comes into picture. The coded email should be pixel perfect and render well on every device and email clients.<\/p>\n<h3>Testing the Email<\/h3>\n<p>Every email coded must be carefully tested. It should be checked for the links and be free from any bugs. Every link and CTA should redirect the user to the right page.<\/p>\n<p>Uplers\u00a0 checks the HTML version of the email thrice before deploying it- once by the reviewer, next by the team leader, and finally by the project coordinator.<\/p>\n<p>Test the email on tools such as Litmus and Email on Acid.<\/p>\n<p><a href=\"https:\/\/email.uplers.com\/email-design-template-audit\/?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=create-email-campaign-management\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17147\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit.jpg\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h3>\u00a0Deploying the Email and Analyzing Metrics<\/h3>\n<p>The <strong>FINAL <\/strong>(approved) email is integrated in the ESP of your choice and checked across the major email clients and different devices with variable screen sizes before deployment. This ensures that there are no rendering issues, regardless of the device or email client on which the subscriber views the email. In case there\u2019s still any issue, it has to be fixed before the deployment.<\/p>\n<p>Only after the email is meticulously checked, it should be sent to the specific segment at the schedule time and day.<\/p>\n<p>Of course, the email marketer\u2019s task does not end at this. They have to constantly keep a track of the email metrics like open rate, click-through rate, bounce rate, unsubscribes, and time spent on an email. If there is a sharp dip in any of the metrics, you should make the required changes. For example: Work on creating better CTAs and place them more strategically if the click-through rate is constantly dwindling.<\/p>\n<h3>Optimizing the Campaigns and Email List<\/h3>\n<p>Email marketing professionals should stay abreast with the industry updates besides the performance of the email campaigns. These learnings should be used to optimize and keep the freshness alive in the email campaigns.<\/p>\n<p>Over a period of time, the email subscribers are likely to go dormant and stop engaging with the emails. Such inactive subscribers who have not engaged with the emails in 90 days should be targeted with a <a href=\"https:\/\/email.uplers.com\/blog\/7-tactics-create-effective-re-engagement-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">series of reengagement emails<\/a>. If they still show no activity, they should be removed so that you can maintain a clean list with a good email deliverability. You should remove the hard bounces and invalid addresses of subscribers and update their email addresses, if available.<\/p>\n<h3>Automating the Email Campaigns<\/h3>\n<p><span style=\"font-weight: 400;\">You might have to automate the email campaigns and set a workflow of triggered emails using\u00a0<a href=\"https:\/\/www.founderjar.com\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.founderjar.com\/best-email-marketing-services\/&amp;source=gmail&amp;ust=1647516819068000&amp;usg=AOvVaw2y7mwIjIJFHqovIYimczec\">email marketing software<\/a>.. Let\u2019s say you a player in the ecommerce industry, with an<\/span><a href=\"https:\/\/www.emailvendorselection.com\/magento-commerce-review\/\"> <span style=\"font-weight: 400;\">ecommerce platform like Magento Commerce<\/span><\/a><span style=\"font-weight: 400;\">. You can set email automation for product recommendations, cart abandonment emails, loyalty emails or<\/span><a href=\"https:\/\/blog.dotdigital.com\/what-is-customer-engagement-and-why-is-it-important\/\"> <span style=\"font-weight: 400;\">increase customer engagement<\/span><\/a><span style=\"font-weight: 400;\"> with reactivation emails for them in addition to the mandatory transactional emails \u2013 order confirmation, shipping notification, and delivery confirmation.<\/span><\/p>\n<h2>Wrapping Up<\/h2>\n<p>Most of the people use email marketing and email campaign management interchangeably. It is important to understand that email campaign management is a part of email marketing &#8211; the most indispensable part. Effective email marketing is only possible if you have an efficient campaign management in place\u2026<\/p>\n<p>If you have any questions or need help with your campaigns, <a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uplers can be the perfect partner for you<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the heart of an effective email marketing strategy lies carefully considered \u201cemail campaign management\u201d. Without proper campaign management, your email strategy will be like a punctured tyre that does not get you anywhere. Email campaign management consists of diverse interlocking activities that range from building an email list through lead generation tactics to designing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[867,295,868,985],"class_list":["post-13242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-campaign-management","tag-email-campaign","tag-email-campaign-management","tag-email-marketing-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Campaign Management Strategy For Newbies- Email Uplers<\/title>\n<meta name=\"description\" content=\"For an amateur email marketer, Uplers have put together the steps in the campaign management process, that will aid the better execution of email strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Campaign Management Strategy For Newbies- Email Uplers\" \/>\n<meta property=\"og:description\" content=\"For an amateur email marketer, Uplers have put together the steps in the campaign management process, that will aid the better execution of email strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-20T09:52:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T09:30:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Campaign-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/\",\"name\":\"Email Campaign Management Strategy For Newbies- Email Uplers\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Campaign.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"For an amateur email marketer, Uplers have put together the steps in the campaign management process, that will aid the better execution of email strategy\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Campaign.jpg\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Campaign.jpg\",\"width\":1170,\"height\":470,\"caption\":\"Email-Campaign\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Campaign Management for Newbies: From Strategy to Deployment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\",\"url\":\"https:\/\/email.uplers.com\/blog\/\",\"name\":\"Email Uplers\",\"description\":\"Email Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/email.uplers.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\",\"name\":\"Kevin George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"caption\":\"Kevin George\"},\"description\":\"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kevin-george-email\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Campaign Management Strategy For Newbies- Email Uplers","description":"For an amateur email marketer, Uplers have put together the steps in the campaign management process, that will aid the better execution of email strategy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/","og_locale":"en_US","og_type":"article","og_title":"Email Campaign Management Strategy For Newbies- Email Uplers","og_description":"For an amateur email marketer, Uplers have put together the steps in the campaign management process, that will aid the better execution of email strategy","og_url":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/","og_site_name":"Email Uplers","article_publisher":"https:\/\/www.facebook.com\/email.uplers\/","article_published_time":"2019-06-20T09:52:32+00:00","article_modified_time":"2022-06-30T09:30:56+00:00","og_image":[{"width":540,"height":282,"url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Campaign-540x282.jpg","type":"image\/jpeg"}],"author":"Kevin George","twitter_card":"summary_large_image","twitter_creator":"@email_uplers","twitter_site":"@email_uplers","twitter_misc":{"Written by":"Kevin George","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/","url":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/","name":"Email Campaign Management Strategy For Newbies- Email Uplers","isPartOf":{"@id":"https:\/\/email.uplers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#primaryimage"},"image":{"@id":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#primaryimage"},"thumbnailUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Campaign.jpg","author":{"@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa"},"description":"For an amateur email marketer, Uplers have put together the steps in the campaign management process, that will aid the better execution of email strategy","breadcrumb":{"@id":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#primaryimage","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Campaign.jpg","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/06\/Email-Campaign.jpg","width":1170,"height":470,"caption":"Email-Campaign"},{"@type":"BreadcrumbList","@id":"https:\/\/email.uplers.com\/blog\/create-email-campaign-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/email.uplers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Email Campaign Management for Newbies: From Strategy to Deployment"}]},{"@type":"WebSite","@id":"https:\/\/email.uplers.com\/blog\/#website","url":"https:\/\/email.uplers.com\/blog\/","name":"Email Uplers","description":"Email Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/email.uplers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa","name":"Kevin George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","caption":"Kevin George"},"description":"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/kevin-george-email\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/13242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/comments?post=13242"}],"version-history":[{"count":20,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/13242\/revisions"}],"predecessor-version":[{"id":32332,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/13242\/revisions\/32332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media\/13244"}],"wp:attachment":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media?parent=13242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/categories?post=13242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/tags?post=13242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}