{"id":13354,"date":"2019-07-25T17:17:34","date_gmt":"2019-07-25T11:47:34","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=13354"},"modified":"2020-10-28T16:49:00","modified_gmt":"2020-10-28T11:19:00","slug":"build-brand-email-marketing-new-business","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/build-brand-email-marketing-new-business\/","title":{"rendered":"How Email Marketing Can Help New Businesses to Build Their Brand"},"content":{"rendered":"<p>What is the first thing that comes to your mind when you want to make a quick purchase? Which brand is really good? When, as a marketer, that is the first thought that comes to your mind, how can it be any different for your target audience?<\/p>\n<p>That\u2019s precisely why you ought to make people aware of your brand and what it offers.<\/p>\n<p>You need to think of a 360-degree marketing plan that will help you ace the game and win more conversions. However, the most important marketing strategy that is both cost-effective and has great potential is email marketing.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17407 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<p>Yes, no brand strategy or marketing strategy is complete if you don\u2019t couple it properly with email marketing.<\/p>\n<p>Wondering how email marketing can help your brand position itself and create the right image in front of the target audience?<\/p>\n<ul>\n<li>The first contact with the target audience is of utmost importance to your brand. Email marketing sets the stage for the first contact, with a special welcome note, and establishing the brand\u2019s image in the eyes of the target market. The subscriber will not only get information about the brand, but also get first-hand information regarding new product releases, updates etc.<\/li>\n<li>Email is the customer\u2019s go-to in case they are facing any problem or looking for a particular solution. For instance, the ecommerce emails can help them select goodies for the vacation season. Similarly, an update release can relieve them of the pains they are going through with the current version.<\/li>\n<li>It\u2019s the first step and helps generate qualified leads that the sales team can approach and convert. Using data such as open and click-through rates, and insights developed through the engagement observed on the emails, you can know which emails worked and who your serious customers are. You get to talk to your prospective buyers via emails.<\/li>\n<li>Emails also help with brand recognition. The right email marketing tactics will help create a personality for your brand that reflects in the emails that you craft for your audience. It will help resonate with the audience\u2019s view of your brand and enhance your brand\u2019s recognition and visibility.<\/li>\n<\/ul>\n<p>Email marketing is indeed an effective and highly personalized method of reaching out to your audience and making them aware of your brand.<\/p>\n<p>How exactly can you build your brand with this tool? Here are a few tips that we would like to share with you, which might help you make people aware of your brand and create an identity that resonates with the audience.<\/p>\n<h2>#1 Work on Brand Identity Design Guidelines<\/h2>\n<p>Before you approach your email marketing strategy, prepare the design guidelines for your brand. Why are guidelines important? It will help the designer know how to begin drafting your marketing material, especially the emails. The overall design will stay consistent, even when you are striving hard to achieve uniqueness in your designs. With the same fonts or colors, you can create a variety of emails that attract the attention, while staying consistent.<\/p>\n<p>The brand identity design guidelines are the key to create unique and highly engaging emails to deliver brand awareness and live on the brand\u2019s identity. The design guidelines will make the life of the designer easy and help deliver the work faster.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17430 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-design-template-audit\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/09\/email-audit-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>#2 Deliver on the Tone &amp; Voice Guidelines<\/h2>\n<p>In any email that you craft, the tone of the copy as well as the voice of the email are important. The copy is the substance of the email, which is nicely packaged in a good design. You ought to have the tone and voice guidelines set for the email as well. Whenever the audience opens your email, the content should make them think of your brand. The formal tone combined with professional images will help you connect with other businesses, setting a professional ground.<\/p>\n<h2>#3 Ask Before you Send<\/h2>\n<p>Work on your email list before you begin working on your email campaigns. Grow your list and do that in a legit way. That will help you gain subscribers who are truly interested in what you have to say and will help you grow.<\/p>\n<p>Before you begin the email campaigns, ask the target audience whether they would like to sign up for your emails. Mention what they would receive as part of the email campaigns. Set realistic expectations and seek permission for the frequency of emails they would like to receive. Welcome emails are the campaigns that you should ideally opt for in case you want to seek permission before you send in the emails.<\/p>\n<h2>#4 Take a Customer-centric Approach<\/h2>\n<p>What would your customers like to receive? Would they like to get discounts or, do they want some valuable information from your end? The answer to this question will help you determine the kind of emails you need to draft for the campaign.<\/p>\n<p>The idea is to make sure that every person in your list opens the email. If not all, you should at least get a 50% success rate with the emails you are sending. Just an open is not enough, you need people to take action, and then spend a while on the page they have reached. The customer centric approach will help you connect with the audience and give them an insight into your brand. The more time they spend with your brand, the more aware and loyal they are likely to become.<\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17409 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>Types of Emails for Brand Building<\/h2>\n<p>Let\u2019s take a look at the types of emails you can send for brand building<\/p>\n<h3>Welcome Emails<\/h3>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\">Welcome emails tend to generate 4x more opens and 5x more clicks than the regular emails<\/a>. The reason being, these emails are expected by the subscribers, which means you have to send it, and they are going to open it. The welcome emails not only welcome the subscribers, but also tell them about the brand and what they should expect from these emails. It is an important email strategy, one that you cannot ignore.<\/p>\n<p>The brand Kate Spade has a simple yet effective way of welcoming their subscribers. In a few statements, they express their gratitude and set the tone for the emails. They even set the expectations for the future emails.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13362\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/kate-spade-email.jpg\" alt=\"\" width=\"564\" height=\"766\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/kate-spade-email.jpg 564w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/kate-spade-email-221x300.jpg 221w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/kate-spade-email-103x140.jpg 103w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/p>\n<h3>Engagement Emails<\/h3>\n<p>It is now time to connect with the target audience and send out information or something that is valuable to them at the right time. It could be a simple branding exercise like offering them a gift or, just providing them with the information regarding the brand. The idea is to build credibility and authority of the brand in the eyes of the target audience.<\/p>\n<p>This email by Remote informs the subscriber about the availability of remote jobs, and what they need to do to avail it. It not only provides information, but also tells the subscriber what they should do, thus building both authority and authenticity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13361\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/interested-in-opportunities-email-414x1024.png\" alt=\"\" width=\"414\" height=\"1024\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/interested-in-opportunities-email-414x1024.png 414w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/interested-in-opportunities-email-121x300.png 121w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/interested-in-opportunities-email-57x140.png 57w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/interested-in-opportunities-email-624x1543.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/interested-in-opportunities-email.png 680w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17410 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-automation-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/email-automation-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h3>Sales Emails<\/h3>\n<p>The next type of branding email is the one that makes the potential customer complete their purchase. These emails tend to cater to the needs of the potential at the right time through the right medium. If the target is looking to shop for a pair of jeans, your brand sends out a coupon with a good discount at that time, which gets you the conversion you are looking for. At the same time, these emails grab the attention of the subscribers, and your brand becomes visible.<\/p>\n<p>Not too pushy, at the same time quite relevant and evoking a slight urgency, the sales email by Bellroy strikes the right chord, and makes you want to buy the design. It is definitely an excellent attempt at making the brand visible and encouraging the subscribers to complete the purchase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-13360\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/sales-email-325x1024.png\" alt=\"\" width=\"325\" height=\"1024\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/sales-email-325x1024.png 325w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/sales-email-95x300.png 95w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/sales-email-44x140.png 44w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/sales-email-624x1968.png 624w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/sales-email.png 680w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><\/p>\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17420 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/portfolio\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n<h2>Wrap Up<\/h2>\n<p>Consistency and well-defined emails will help you convert better. When you think brand building, you should ideally think of email marketing, and try and incorporate the different types of emails that will engage your audience and send in the right messages to them.<\/p>\n<p>The idea is to develop your email marketing as the preliminary medium of approaching the target audience. The correct strategy will increase the brand\u2019s visibility and create a personality in the eyes of the potential target, which will resonate with them. You can send in various types of emails with a customer-centric approach to build your brand and boost your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the first thing that comes to your mind when you want to make a quick purchase? Which brand is really good? When, as a marketer, that is the first thought that comes to your mind, how can it be any different for your target audience? That\u2019s precisely why you ought to make people [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-13354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Email Marketing Can Help New Businesses to Build The Brand<\/title>\n<meta name=\"description\" content=\"We have shared their insights into how new businesses can use email marketing to build a credible brand. Read on to know more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/build-brand-email-marketing-new-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Email Marketing Can Help New Businesses to Build The Brand\" \/>\n<meta property=\"og:description\" content=\"We have shared their insights into how new businesses can use email marketing to build a credible brand. Read on to know more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/build-brand-email-marketing-new-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-25T11:47:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-28T11:19:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/brand-building-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/build-brand-email-marketing-new-business\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/build-brand-email-marketing-new-business\/\",\"name\":\"How Email Marketing Can Help New Businesses to Build The Brand\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/build-brand-email-marketing-new-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/build-brand-email-marketing-new-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/brand-building.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"We have shared their insights into how new businesses can use email marketing to build a credible brand. 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He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kevin-george-email\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Email Marketing Can Help New Businesses to Build The Brand","description":"We have shared their insights into how new businesses can use email marketing to build a credible brand. 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