{"id":13411,"date":"2023-09-18T06:30:00","date_gmt":"2023-09-18T01:00:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=13411"},"modified":"2023-09-18T14:44:00","modified_gmt":"2023-09-18T09:14:00","slug":"essential-of-using-animated-gifs-in-email","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/essential-of-using-animated-gifs-in-email\/","title":{"rendered":"GIF It Up For GIFs \u2013 Learn Why, When, And How To Use Animated GIFs In Email"},"content":{"rendered":"\n

To start with an interesting fact: like email, the Graphics Interchange Format, aka GIF, is older than the World Wide Web. Here\u2019s one of the earliest GIFs ever made. <\/p>\n\n\n\n

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Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

This humble GIF from 1987 was created by a team of developers at CompuServe, whose objective was to share high-quality image files without hogging too much of a computer\u2019s memory. <\/p>\n\n\n\n

Today, the GIF plays an eminent role in digital and email marketing, as our email animation examples will show. In fact, according to Experion, 72%<\/a> of email marketers who used animated GIFs witnessed a higher click-to-transaction rate. Inarguably, one of the most successful uses of GIFs in marketing is that of Dell\u2019s Convertible Ultrabook launch that saw a 109%<\/a> increase in revenue generation. <\/p>\n\n\n\n

Evidently, the GIF is not just a fun way to share information, but a real game changer when it comes to marketing and revenue generation. It is cost-effective, entertaining, and ever trending. On the technical front, GIFs are small, load quickly, and are a great alternative to embedded videos. <\/p>\n\n\n\n

In this post, we explain why, when, and how to send animated emails. Let\u2019s get started. <\/p>\n\n\n\n

Why Use GIFs In Email?<\/h2>\n\n\n\n

While brands may differ in their need for GIF in marketing, the main reasons why marketers should consider incorporating GIFs in email include the following:<\/p>\n\n\n\n