{"id":13450,"date":"2019-08-20T16:22:44","date_gmt":"2019-08-20T10:52:44","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=13450"},"modified":"2023-03-27T19:22:54","modified_gmt":"2023-03-27T13:52:54","slug":"email-automation-funnels-your-ecommerce-business-needs","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-automation-funnels-your-ecommerce-business-needs\/","title":{"rendered":"Email Automation Funnels Your eCommerce Business Needs"},"content":{"rendered":"

We\u2019re nearing the end of the year, and if you are an ecommerce brand<\/a>, you could be busy thinking about ways to prep your sales channels for better engagement and revenue.<\/p>\n

Naturally, you look to your email marketing<\/a> plan because everyone tells you that email has some of the best ROI. But, in your case, you know it could perform better.<\/p>\n

You\u2019ve been doing everything right. You send regular emails.<\/p>\n

You let your subscribers<\/a> know about promotions. You\u2019ve even spent time planning and writing your emails ahead of time to make sure you\u2019re never behind.<\/p>\n

\"\"<\/a><\/div><\/div>\n

This is all good, but what can you do to make your email work even better?<\/p>\n

In my experience?<\/p>\n

Automated email funnels. <\/strong><\/p>\n

These bundles of email joy are designed to help open rate, conversions, and all the other good stuff we want out of email \u2014 like more revenue.<\/p>\n

Now, there are quite a few of this type of funnels out there. But if you\u2019re just getting started, then there are five eCommerce email funnels that you should definitely have in your email strategy<\/a>.<\/p>\n

I\u2019ve tested and used these myself and they\u2019ve helped me to grow a couple of multi-million-dollar companies.<\/p>\n

Having been the guy who\u2019s tested millions of emails, I can confidently say these are some of the best email funnels around.<\/p>\n

The five most important email funnels you should definitely automate, like now:<\/h2>\n

1. Welcome email<\/h3>\n

I can\u2019t stress enough the importance of having a welcome email<\/a>.<\/p>\n

They can set the whole tone of your relationship with your subscribers and help humanize your brand. Welcome emails have an average open rate of <\/strong>57.8%<\/strong><\/a> so people really do want to hear from you after they sign up.<\/p>\n

So, if you don\u2019t have one automated email to go out with each sign up you get, take this as your cue to jump on that ASAP.<\/p>\n

Thankfully, this isn\u2019t that hard to do. Most email marketing service providers, like Sendlane<\/a>, make creating an automated welcome email a snap.<\/p>\n

What a welcome email looks like<\/h3>\n

You don\u2019t need to overthink this. You can say something really simple in the subject line, like \u201cWelcome to [insert brand name]!\u201d<\/p>\n

The Sill <\/em>uses this template for their welcome email subject line, but the copy within the email is where they let their unique personality and offering stand out.<\/p>\n

\"welcome<\/p>\n

Or you can take a more playful approach like how TOMS shoes does with their headline.<\/p>\n

\"\"<\/a><\/div><\/div>\n

\"welcome<\/p>\n

The tone is more playful, which keeps in step with TOMS\u2019 demographic. Take note in the difference in style between this example and the one above.<\/p>\n

TOMS branding is well-established and shines through in their welcome email. Everything from typography and fonts to photo styling is centered around highlighting their company product verticals and the One For One movement.<\/p>\n

So while welcome emails are something every brand should have, they can and should be unique to your brand. In my experience, the important thing is just to start.<\/p>\n

This funnel can have a single email or more, if needed. I usually recommend starting with three.<\/p>\n

The content of your emails can do a few things:<\/p>\n