{"id":15483,"date":"2019-12-16T14:49:58","date_gmt":"2019-12-16T09:19:58","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=15483"},"modified":"2020-04-07T14:33:12","modified_gmt":"2020-04-07T09:03:12","slug":"deciphering-the-essentials-of-bimi","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/deciphering-the-essentials-of-bimi\/","title":{"rendered":"Deciphering the Essentials of BIMI"},"content":{"rendered":"\n

Did you know that the number of global email users will be over 4.1 billion<\/a> by the end of 2021? What does this stat mean for email marketers? It means that as a sender it\u2019s time for you to stand out and get your subscribers to react to your messages rather than just focusing on increasing the volume of emails delivered in the inboxes.<\/p>\n\n\n

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A recent report states that almost half of the users have to recognize the sender<\/a> of the email before even opening it or the email could be ignored.<\/p>\n\n\n\n

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Source:<\/em> DMA Consumer Tracking Email Report 2017<\/em><\/a><\/p>\n\n\n\n

So, what can be done to enhance brand recognition? Besides traditional methods like having the brand\u2019s name in the email preheaders or subject line, there\u2019s also a modern approach called Brand Indicators for Message Identification<\/em> commonly known as BIMI<\/em>.<\/p>\n\n\n\n

It helps subscribers to recognize your brand by the logo and gives marketers an opportunity to put their brands before their subscribers for free.Thinking about what is BIMI? Well, in this post we\u2019ll talk about BIMI and all that you need to know about it.<\/p>\n\n\n

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What is BIMI?<\/h2>\n\n\n\n

BIMI is a new standard that facilitates your brand to exhibit its logo alongside your message in the inbox. Your logo\u2019s image may appear in the place of initial letters or users profile photo that usually several email clients exhibit beside your from address<\/em>.<\/p>\n\n\n\n

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Source: Valimail<\/a><\/p>\n\n\n\n

BIMI is notable because it\u2019s the first email identification method, that is visible to your end users. It helps subscribers to decide which emails are real and which are fraudulent by authenticating the identity of the sender. It gives marketers the power to choose a specific logo that will appear beside their message in a trustworthy and secured manner.<\/p>\n\n\n\n

Being a new approach, currently it is driven by one of the biggest mailbox providers \u2018Yahoo\u2019<\/em>. However, by early 2020, Google<\/em> is working to support BIMI<\/a> to battle email security problems.<\/p>\n\n\n\n

If that\u2019s not enough to get your marketers electrified about BIMI, we have more reasons to electrify them:<\/p>\n\n\n\n