{"id":15686,"date":"2019-12-17T17:06:27","date_gmt":"2019-12-17T11:36:27","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=15686"},"modified":"2024-05-17T16:04:30","modified_gmt":"2024-05-17T10:34:30","slug":"guide-how-to-design-your-first-email-campaign-mailchimp","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/guide-how-to-design-your-first-email-campaign-mailchimp\/","title":{"rendered":"A Guide on How to Design Your First Email Campaign With Mailchimp"},"content":{"rendered":"\n

Mailchimp has been around for 18 years now and is loved by people of the internet. It has grown from a simple solution for small businesses to a multi-million revenue generation company, and it owes its success to the passion of its people and the amazing benefits it gives its customers.<\/p>\n\n\n

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So, if you\u2019ve just recently signed up with Mailchimp, or are considering giving it a test drive. This guide is for you:<\/p>\n\n\n\n

We\u2019re going to show you how to create your first Mailchimp email template<\/a>, and along the way, you\u2019ll learn how easy it is to make such campaigns, and all the benefits you can reap from Mailchimp.<\/p>\n\n\n\n

Let\u2019s get started!<\/h2>\n\n\n\n

After you\u2019ve created your Mailchimp account and have added subscribers, you\u2019ll click on \u2018campaigns\u2019 in the top left corner of your Mailchimp dashboard.<\/p>\n\n\n\n

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Then you\u2019ll proceed to click on \u2018Create Campaign and choose \u2018Email\u2019 as an option.<\/p>\n\n\n\n

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Here you get the option to name your email and even decide what sort of html email template<\/a> you want to create. You can choose between a regular email, an automated message or a plain text email.<\/p>\n\n\n\n

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You can use regular emails to keep customers informed and send them the latest news or product updates. Send Mailchimp email templates in Gmail <\/a>to streamline your email marketing efforts. Automated emails come in real handy when you want to increase customer engagement rates. With automated emails, you can welcome new subscribers, send thank you messages when they make transactions and send a birthday wish too. Plain text emails are recommended when you want to send simple, personal messages to your recipients.<\/p>\n\n\n

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After you click on begin, you\u2019re directed to an email builder which helps you build your campaign, step-by-step.<\/p>\n\n\n\n

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If you start chronologically, you\u2019ll choose your audience first. These will be your subscribers you\u2019ve added to your Mailchimp account. Mailchimp gives you the flexibility of choosing groups of people from different stores and\/or from different audience segments. You can even add a personalization field to your email by opting in for options such as displaying your contact\u2019s name when they receive your email. Studies have shown that the more you personalize your emails, the better your chances of engaging readers.<\/p>\n\n\n\n

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Step 2: Choose your email and your subject line<\/h3>\n\n\n\n

The next step involves choosing the sender name and email you want your recipients to see.<\/p>\n\n\n\n

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After that, you\u2019ll decide on your subject line<\/a>.<\/p>\n\n\n\n

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Subject line is a key part in designing an effective email campaign<\/a>. A reader takes just a few moments to decide whether they want to open your email based on the subject line. So make sure you create one that:<\/p>\n\n\n\n