{"id":15739,"date":"2019-12-17T19:22:59","date_gmt":"2019-12-17T13:52:59","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=15739"},"modified":"2021-11-09T01:32:55","modified_gmt":"2021-11-08T20:02:55","slug":"evolution-of-landing-pages","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/evolution-of-landing-pages\/","title":{"rendered":"Evolution of Landing Pages: How Have They Changed Over Time"},"content":{"rendered":"\n<p>A <a href=\"https:\/\/email.uplers.com\/infographics\/landing-page-best-practices\/\">landing page<\/a>, as the name itself suggests, is a web page that you land upon after clicking on a search engine optimized search result, marketing promotion and email or an online advertisement. In fact, a <a href=\"https:\/\/email.uplers.com\/infographics\/landing-page-best-practices\/\">good landing page<\/a> is a great way of boosting your business&#8217;s lead generation and click-through rates. In addition, it doesn&#8217;t only give a good online experience but also gives your customers highly relevant results for every search they make.<\/p>\n\n\n\n<p>Let&#8217;s take a look at some of the statistics that depict the importance of having an impeccable landing page.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Companies with a 50% increase in their landing pages witness a whopping <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33756\/why-you-yes-you-need-to-create-more-landing-pages.aspx\">55% increase in its lead generation. <\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"543\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page.png\" alt=\"graph of lead generation \" class=\"wp-image-15796\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page.png 912w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-300x179.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-768x457.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-235x140.png 235w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-624x372.png 624w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33756\/why-you-yes-you-need-to-create-more-landing-pages.aspx\">Source<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/searchengineland.com\/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083\">80% web traffic<\/a> of a business goes to the top 10% of the landing pages.<\/li><\/ul>\n\n\n\n<p>Therefore, it is quite clear that <a href=\"https:\/\/email.uplers.com\/landing-page-design-coding-services\/\">custom landing pages<\/a> are a great way of capturing the customer&#8217;s interests, thereby using it for driving your sales and revenue.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17409 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p>However, before you think of leveraging the varied benefits of landing pages, you must know that the same wasn&#8217;t the case with the landing pages always. Yes, you read that right. It has seen a major transition over the years. Here&#8217;s a look at its evolution.<\/p>\n\n\n\n<p>The idea of landing pages dates back to the year 2003. It was Microsoft which began it all when its IT department looked for a way to promote the online sales of their core product &#8211; Office. However, the whole process of creating a landing page was not only time consuming but boring too. Take a look at how landing pages looked back then.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"616\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/2-landing-page.png\" alt=\"landing pages date\" class=\"wp-image-15797\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/2-landing-page.png 790w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/2-landing-page-300x234.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/2-landing-page-768x599.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/2-landing-page-180x140.png 180w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/2-landing-page-624x487.png 624w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/figure><\/div>\n\n\n\n<p>In fact, even the CTAs looked something like this:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"486\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-3.png\" alt=\"landing pages CTAs\" class=\"wp-image-15798\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-3.png 658w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-3-300x222.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-3-190x140.png 190w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-3-624x461.png 624w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><\/figure><\/div>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17420 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/portfolio\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p>So, you see, these landing pages consist of a headline and a few bullet points and are nothing like the ones we have right now. Take a look at the present age landing pages and comprehend the immense transformation yourself.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1024\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-4-930x1024-930x1024.png\" alt=\"shopify template\" class=\"wp-image-15799\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-4-930x1024.png 930w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-4-930x1024-272x300.png 272w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-4-930x1024-768x846.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-4-930x1024-127x140.png 127w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-4-930x1024-624x687.png 624w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-examples-list\">Source<\/a><\/p>\n\n\n\n<p>Here&#8217;s a look at its CTA too.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"160\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-5.png\" alt=\"cta\" class=\"wp-image-15800\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-5.png 798w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-5-300x60.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-5-768x154.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-5-624x125.png 624w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-examples-list\">Source<\/a><\/p>\n\n\n\n<p>While the former one is a traditional landing page of <strong><em>MarketingSherpaStore<\/em><\/strong>, the latter one is a contemporary landing page of <strong><em><a href=\"https:\/\/www.uplers.com\/shopify-development-services\/\">Shopify<\/a>. <\/em><\/strong>The transition is crystal clear. From design and layout to relevancy and consistency, landing pages have come a long way. Unlike traditional landing pages that worked in a standalone way, the modern ones have the ability to easily integrate with elements like <a href=\"https:\/\/email.uplers.com\/infographics\/best-email-marketing-tools\/\">email marketing tools<\/a>, lead nurturing and customer relationship management systems etc. In fact, modern-day landing pages are beautiful, clean, simple and have a friendly appeal. With little texts, lots of white spaces and eye-catching images and videos, it has everything to drive prospective customer&#8217;s attention.<\/p>\n\n\n\n<p>Here&#8217;s a brief comparative analysis of the landing pages of the past and that of today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u25cf    Catering to specific goals<\/h2>\n\n\n\n<p>While the traditional landing pages included a lot of things in a single page, the modern one&#8217;s are designed to meet a single purpose at a time. This is the reason that an average website has an approx of 10 or 20 landing pages doing its work of addressing specific, segmented markets. To put it in other words, the contemporary landing pages are focused on a single <a href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\">campaign <\/a>objective. Now it is all about the direct value proposition that a customer can take in a glance. Well, with an <a href=\"http:\/\/www.statisticbrain.com\/attention-span-statistics\/\">average human having an attention span of a mere 8.25 second<\/a>, having a landing page with precise and clear goals is all you need to convince and convert a prospective customer.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17427 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-audit\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-Campaign-Audit-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u25cf    Smooth integrations<\/h2>\n\n\n\n<p>The new age landing pages can easily integrate third party solutions like Aweber, live chats in it and improve its functionality. This certainly wasn&#8217;t possible with the traditional landing pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u25cf    Impeccable call to actions<\/h2>\n\n\n\n<p>Gone are the days of old school landing pages where all CTAs were made up of boring &#8220;submit&#8221; buttons that looked unappealing. Now, you can include CTAs that are not only clear and persuasive but also have the ability to accelerate the conversion rates. In fact, CTAs these days stand out on the landing pages instantly by emerging in contrasting colors, resulting in acquiring quick customer attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u25cf    Emergence of videos<\/h2>\n\n\n\n<p>Videos have seen a big jump when it comes to landing pages. In fact, according to research, the <a href=\"http:\/\/www.eweek.com\/small-business\/online-video-platform-market-to-top-800-million-by-2019\">global online video platform market has reached a whopping $800.2 million in 2019.<\/a> Be it YouTube, Instagram or Netflix, the consumer&#8217;s demand for good video content has only gone high. So, undeniably videos are a great addition to any landing page. It has all the elements to bring forth your message clearly while bringing life to any boring topic. See how <strong><em>CrazyEgg<\/em><\/strong>, a heat mapping software company uses video for putting across its message like a pro.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"473\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-6.png\" alt=\"crazy egg software\" class=\"wp-image-15801\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-6.png 560w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-6-300x253.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/12\/landing-page-6-166x140.png 166w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/mk0zofoqaluvgdskgvsb.kinstacdn.com\/photos\/CrazyEgg2.png\">Source<\/a><\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17419 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/interactive-email-templates\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<p>All in all, the ability to plan a storyline and script while including visuals is something that makes videos great not only for driving conversions but for also improving the overall landing page experience, which surely wasn&#8217;t the case with traditional landing pages.<\/p>\n\n\n\n<p>Now, you know it all how landing pages have evolved over the years and how the modern-day landing pages are benefiting the marketers all around. So, if you want to get a competitive edge over your competitors, it is high time you go for a landing page creation for your business.<\/p>\n\n\n\n<p>Here&#8217;s everything you need to include for developing a landing page that&#8217;s par excellence. Take a look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.  Proper linking strategy<\/h2>\n\n\n\n<p>Your linking strategy i.e including links that take customers to other sites should be properly done. Avoid including any such element that distracts customers from the main objective of conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">   2. Mobile optimization<\/h2>\n\n\n\n<p>With the <a href=\"https:\/\/www.statista.com\/topics\/779\/mobile-internet\/\">global mobile population amounting to a whopping 4 billion in 2019<\/a>, it becomes all the more imperative to optimize your landing pages for mobile. This, in turn, will not only display your content clearly irrespective of the device it is being opened upon but also increase your reach.<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17416 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/psd-to-email-html-conversion-service\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"192\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/html-email-coding-768x192-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/html-email-coding-768x192-1.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/html-email-coding-768x192-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/html-email-coding-768x192-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Relevant content<\/h2>\n\n\n\n<p>No matter how cliche it might sound but the content is the king always. Nothing else would work if your content isn&#8217;t good and relevant. From immaculate grammar and clear, concise copy to apt usage of keywords and proper formatting, you should do it all to bring out the best out of your landing page.<\/p>\n\n\n\n<p>Apart from these factors, the ones that are already mentioned above are including strong CTAs and creative visuals within your landing pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap up<\/h2>\n\n\n\n<p>In conclusion, it wouldn&#8217;t be wrong to say that the landing pages have evolved for good. It is helping businesses be on the top of their game by installing a sense of brand credibility within buyers while increasing their loyal customer base.<\/p>\n\n\n\n<p>In short, all you need is an <a href=\"https:\/\/email.uplers.com\/landing-page-design-coding-services\/\">eye-catching landing page with a strong CTA<\/a> and a creative headline to make you stand out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A landing page, as the name itself suggests, is a web page that you land upon after clicking on a search engine optimized search result, marketing promotion and email or an online advertisement. In fact, a good landing page is a great way of boosting your business&#8217;s lead generation and click-through rates. In addition, it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-15739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing Pages Hack that You Should Know<\/title>\n<meta name=\"description\" content=\"Here, you can find some tips that depict the importance of having an impeccable landing page that can boost your business\u2019s lead generation and click-through rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/evolution-of-landing-pages\/\" \/>\n<meta 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