- You\ncan grow your email list.<\/li>
- It\nis cost-effective to develop a landing page.<\/li>
- With\nthe help of a landing page, you can build your online presence faster.<\/li>
- Landing\npages can help you determine whether your product would resonate with the target\naudience or not. <\/li>
- You\ncan request user feedback through landing pages. <\/li><\/ol>\n\n\n\n
To make sure that your landing page reaps all these benefits, start with the three basic questions. <\/p>\n\n\n\n
What is the value proposition?<\/strong><\/p>\n\n\n\n
As\nsoon as a visitor comes to your landing page, they should come to know the\nofferings of your company. Make sure your value proposition grabs the visitor\u2019s\nattention and piques their curiosity making them want to learn more. <\/p>\n\n\n\n
For example: Uplers offers flawless email templates at the fastest turnaround time. This means that the service is designed for direct brands or agencies who are looking forward to getting an email designed and coded in the shortest time possible. <\/p>\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/07\/sample-email-template-NL-LP.jpg\")
<\/a><\/div><\/div>\n\n\n\nWho is your target audience?<\/strong><\/p>\n\n\n\n
Obviously,\nyour product would not appeal everyone under the sky. That\u2019s why you have to\nascertain your target audience and the background of your potential customers.\nConsider the age, gender, geographical location, key motivators of buying,\nhobbies, interests, and values of your prospects. <\/p>\n\n\n\n
Create user personas to understand the potential buyers and build an effective marketing strategy. <\/p>\n\n\n\n
What does your market look like?<\/strong><\/p>\n\n\n\n
In addition to the buyer personas, you should know the size of the market that you are targeting, the market wealth, and the competition. Monitor the competitors and their websites to get an idea about how they are marketing their products or services. <\/p>\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/Email-template-production-768x192-1.jpg\")
<\/a><\/div><\/div>\n\n\n\nElements for an Impressive Landing Page<\/h2>\n\n\n\n
You\nhave the fleeting attention of your website visitors for hardly a split second.\nLuckily, you can work on certain elements that can make your landing page more\nattractive and prompt the users to take the next action.<\/p>\n\n\n\n
1. Make it visual<\/h3>\n\n\n\n
Your prospects are inundated with content, which makes it imperative to impart a visual experience and prevents the visitor from leaving your page. You can add an animation, a background autoplay video or a photograph to the landing page to make your visitors interested in what you have to offer.<\/p>\n\n\n\n
Brex has created a beautiful landing page with animated images running in the background. No wonder, it got listed as the top 10 startups in 2019. <\/p>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/image-1-1024x539.png\")
https:\/\/brex.com\/<\/a><\/figcaption><\/figure>\n\n\n\n 2. Include a clear message<\/h3>\n\n\n\n
Visuals are, of course, important to convey how your product or services work, but copy is equally important. Have a suitable copy to go with the visuals and make sure it answers the who, what, how, and why of your offerings. <\/p>\n\n\n\n
It is often observed that marketers create a common landing page for every campaign. That is not a right practice. You should design unique landing pages<\/a> for each marketing campaign so that it imparts a consistent marketing experience to the prospects. By having consistent messaging, you can build trust with your customers and prevent any confusion. <\/p>\n\n\n\n
Take a look at the landing page by DoorDash and its clear messaging. <\/p>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/image-1024x562.png\")
<\/figure>\n\n\n\n3. Add an emotional appeal to the landing page copy<\/h3>\n\n\n\n
Tapping\non the human emotions goes a long way in driving conversions. According to\nHubSpot, people count on emotions instead of information to make brand\ndecisions. The emotional response to ads leaves a deeper impact on the person\u2019s\ndesire to make the purchase, rather than the ad copy. <\/p>\n\n\n\n
Therefore, you should use it to the advantage of your startup business. Harness the power of human emotions by using the right emotional appeal that suits your target audience.<\/p>\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/02\/landing-page.jpg\")
<\/a><\/div><\/div>\n\n\n\n4. Keep your landing page copy brief<\/h3>\n\n\n\n
A wall of text is the last thing a prospect would want to read on your landing page. Your startup landing page should talk about your selling points briefly. As you are a startup, it is possible that your visitors do not know who you are. Therefore, you should not inundate them with technical stuff or else they will bounce. <\/p>\n\n\n\n
See the brief copy by Dosist, a startup dealing with dose-controlled cannabis. <\/p>\n\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/image-2-1024x412.png\")
<\/figure>\n\n\n\n5. Include customer testimonials on the landing pages<\/h3>\n\n\n\n
Testimonials\nfrom customers and names of companies who have worked with the brand are most\nimportant trust-building elements on a landing page. However, if you do not\nhave too many testimonials, you can run a social media campaign to get people\nto talk about your brand. It might involve an investment in a prize so that you\ncan get maximum people to participate, but it will work wonders to yield\nconversions from your startup landing page. <\/p>\n\n\n\n
6. Have a \u201cHow It Works\u201d section<\/h3>\n\n\n\n
After\nthe headline and hero image, you should include the \u201cHow it works\u201d section in\nthe landing page. It is recommended that the copy lies below the fold and is as\nbrief as possible with relevant visual images. Most of the visitors are not aware\nof your brand and its products if you are a startup, so this section becomes\nparticularly important. <\/p>\n\n\n\n
7. Entice the prospects with an attractive incentive<\/h3>\n\n\n\n
A\nfree giveaway or discount deal could get your visitors interested in your\nproducts and encourage them to complete the purchase. For instance, you can offer\na free discount coupon in exchange for their email address and other contact\ndetails. Just make sure you do not have too many fields on the landing page\nform. Ask for minimum information from the visitor. <\/p>\n\n\n\n
8. Use the principle of tunnel vision<\/h3>\n\n\n\n
To keep\nthe prospect hooked to your landing page, you must keep it free from any\ndistractions. Avoid having any unnecessary CTAs or navigation bar that would\ndivide the attention of the visitor. Stick to a single goal through your\nlanding page so that the visitor knows which action he or she has to take. <\/p>\n\n\n\n
9. Test your landing page<\/h3>\n\n\n\n
Whether it is the color combinations, copy, CTA text, or CTA copy, you should test your landing pages for all these elements. Carry out A\/B testing<\/a> to figure out what resonates the most with your target audience. Also, test it for flawless rendering across all devices and browsers. <\/p>\n\n\n\n
10. Follow the trend of personalized videos<\/h3>\n\n\n\n
Brands are using personalized videos to woo more customers. Startups can also join the league and add a human touch with tailormade videos for individuals or segments. It will not only add a personality to your brand but also connect with the visitors on a personal level. <\/p>\n\n\n
![\"\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/07\/rich-media.jpg\")
<\/a><\/div><\/div>\n\n\n\n