{"id":17205,"date":"2020-01-23T18:06:02","date_gmt":"2020-01-23T12:36:02","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=17205"},"modified":"2020-06-06T08:19:43","modified_gmt":"2020-06-06T02:49:43","slug":"is-your-business-ccpa-ready","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/is-your-business-ccpa-ready\/","title":{"rendered":"Is Your Business CCPA Ready?"},"content":{"rendered":"\n<p>California\nConsumer Privacy Act (CCPA) is a set of laws designed to control the\ncollection, storage, and sale of California residents\u2019 data. It is an extensive\nprivacy regulation that gives the inmates of The Golden State the right to know\nthe data companies collect about them. They will also be able to ask companies\nnot to sell the data and even delete it. This law looks quite similar to GDPR\nthat was launched for EU. <\/p>\n\n\n\n<p>Here\u2019s\na snippet of the <a href=\"https:\/\/www.wellsfargo.com\/privacy-security\/privacy\/california-consumer-privacy-notice\/\">online notice<\/a> published by Wells Fargo with\nrespect to CCPA. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"523\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/wells-fargo.png\" alt=\"\" class=\"wp-image-17211\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/wells-fargo.png 1018w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/wells-fargo-300x154.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/wells-fargo-768x395.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/wells-fargo-273x140.png 273w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/01\/wells-fargo-624x321.png 624w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Who should\nconsider CCPA seriously?<\/h2>\n\n\n\n<p>The\nCCPA covers businesses collecting personal information of California residents\nin addition to the parameters mentioned below:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Company has a gross annual revenue more than\n$25 million. <\/li><li>The company buys, receives, sells, or shares\npersonal information of 50,000 or more consumers, households or devices. <\/li><li>It yields 50% or more of its yearly revenue\nby selling personal information. <\/li><\/ul>\n\n\n\n<p>Note that a business does not need to have a physical location in California for the CCPA to apply. Even if the business has a location outside California, the law will apply if the company deals with California residents. Any information that can be associated with a particular customer or identifies, relates to, and describes him or her is referred to as personal information. <\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17407 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/04\/custom-email-design-coding-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Implications\nof CCPA on Marketing<\/h2>\n\n\n\n<p>California\nholds a population of around 40 million people, and it is nearly 12% of the\npopulation in U.S. California has an economy of $2.7 trillion which means it\nwould be the fifth largest economy in the world, ahead of the U.K. In other\nwords, California has a huge marketplace that cannot be overlooked. As a\nresult, marketers will be compelled to adhere to CCPA. <\/p>\n\n\n\n<p>That said, here are some of the data collection best practices you should follow to be in line with CCPA. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">i. Rethink the usage of third-party data.<\/h3>\n\n\n\n<p>The\nCCPA informs users about the categories of sources that were used to collect\nthe personal information. In case your company buys third-party data other than\nthe publicly available information, CCPA request will get it exposed. To make\nsure that you are not answerable to your customers, you should stop doing it at\nonce. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ii. Check the data fields on all your lead generation forms and profiles.<\/h3>\n\n\n\n<p>The\nprimary objective of introducing CCPA is data transparency so that businesses\ncan make better use of data collected from the customers. Think over it whether\nyou can ask your customers and potential clients directly for the information\nretrieved from third-party. Prefer using short forms with progressive profiling\nso that you stand a better chance at getting the required information from the\nleads. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">iii. Collect data only if you need to use it immediately.<\/h3>\n\n\n\n<p>Data\nis the most powerful thing for any business. However, it is the biggest\nresponsibility all the same. Mitigate the responsibility by collecting only the\nmost important data, especially personally identifiable information. (PII)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">iv. Have an automated mechanism through which you can remove a customer\u2019s details on request.<\/h3>\n\n\n\n<p>To adhere to CCPA, you should understand that your customers hold the right to be forgotten and make a request that any data held in their name should be removed from the database. Some doubt still prevails on the data that you can save for legal, compliance, and business reasons. However, you must have an automated mechanism so that you can instantly delete the customer information. <\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17409 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">v. Avoid selling any information about your customers or users.<\/h3>\n\n\n\n<p>For companies who sell user information to other companies, CCPA mandates you to maintain a record of every sale for a year and offer a clearly noticeable link on your website with the <a href=\"https:\/\/email.uplers.com\/blog\/everything-about-email-cta\/\">CTA <\/a>\u201cDo not sell my personal information\u201d. This will allow people to opt out of that policy. If you sell the information of children aged 16-years-old or younger, the requirements are even stricter. This button can raise privacy and security concerns for potential customers. To avoid any such apprehension, you can just do away with selling customer information. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">vi. Get in touch with an attorney.<\/h3>\n\n\n\n<p>Contact\nan attorney and get in touch with your legal team. If you are a retailer, make sure\nthat your vendor contracts are in place and comply with the <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">vii. Revise the privacy policies.<\/h3>\n\n\n\n<p>Every marketer should amend their privacy policy so that it matches CCPA requirements. CCPA requires the shoppers to opt in for <a href=\"https:\/\/email.uplers.com\/\">email marketing<\/a> and cannot be included in the subscriber list simply after a purchase. Businesses can showcase the benefits of signing up to garner more subscribers despite the regulations. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">viii. Bear in mind the implementation costs.<\/h3>\n\n\n\n<p>Predictions\nsay that the total cost of compliance with CCPA will be $55 billion. As\neveryone is struggling to be CCPA compliant, implementation cost will get even\nhigher with fewer professionals. An easy way is to reach out to GDPR experts\nand harness their experience. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ix. Keep your FAQ section ready.<\/h3>\n\n\n\n<p>Have\na section with pre-documented answers to questions related to CCPA, that may\npop up in the customer\u2019s mind. It is recommended that your marketing department\nworks in sync with the legal team so that the brand voice is maintained. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">x. Monitor your social media channels.<\/h3>\n\n\n\n<p>Your customers can turn to social media platforms if they feel that their privacy is compromised. Therefore, you should keep an eye on your social media channels so that you can instantly respond to the grievances and modify your policies, if needed. <\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-17409 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/email-marketing-campaign-management-services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/08\/campaign-management-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What if you do not comply with CCPA?<\/h2>\n\n\n\n<p>Considering\ndifferent factors like intentionality, you might be obligated to pay USD 2500\nto USD 7500 for every violation. Customers from California can file suit under\nCCPA if the company fails to maintain the privacy as expected. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up<\/h2>\n\n\n\n<p>Brands\ncan make the most of CCPA by keeping the customers\u2019 information safe and be\ntransparent about their data. It will build your reputation as a credible brand\nthat has the security of their customer data as their priority. Amidst\ncompanies that have their reputation tarnished due to security breaches, you\nwill have an upper hand by complying with this new law. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>California Consumer Privacy Act (CCPA) is a set of laws designed to control the collection, storage, and sale of California residents\u2019 data. It is an extensive privacy regulation that gives the inmates of The Golden State the right to know the data companies collect about them. They will also be able to ask companies not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-17205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Business CCPA Ready? - Email Uplers<\/title>\n<meta name=\"description\" content=\"Did you know what is california consumer privacy (CCPA)? 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