{"id":1740,"date":"2015-05-26T21:42:34","date_gmt":"2015-05-26T21:42:34","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=1740"},"modified":"2020-10-21T15:03:09","modified_gmt":"2020-10-21T09:33:09","slug":"we-make-impossible-possible-introducing-menus-in-email","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/we-make-impossible-possible-introducing-menus-in-email\/","title":{"rendered":"We make impossible \u2013 POSSIBLE! Introducing menus in email!"},"content":{"rendered":"
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While we always explore more ways of engaging recipients, menus in the email can clearly make the difference you have had always desired.<\/p>\n<\/div>\n

Yes, it\u2019s very much possible to have navigation within your emails now! Instead of sending out the same out fashioned and obsolete email templates<\/a>, it is cleverer to send out emails with full navigation to your email recipients.<\/p>\n

So, what are the advantages of sending out emails with menus?<\/b><\/p>\n

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– Multi-industry application<\/b><\/p>\n

There are a variety of industries that still link their landing page to email for more browsing options. Some recipients do browse more information while some others skip clicking through the associated landing page. By having menus within emails, your customers or prospects can easily navigate through various options right in the email. Very much helpful for technology companies, e-commerce companies, shared economy business models like Air BNB or Uber and many other companies.<\/p>\n

– Improved UX and UI<\/b><\/p>\n

Rather than sending emails without navigation, sending out emails with navigation will not only improve the overall user experience, but also improve the UI aspect of the email. Emails will turn out to be mailable microsites in fact.<\/p>\n

– Quick action and boost in conversion<\/b><\/p>\n

With right kind of navigation in email, you will surely observe a boost in the conversion \u2013 How? Well, if you are including menus in your emails, do also integrate other tools that allow recipients to checkout within their inbox. So, three things can happen hand in hand \u2013 (a.) your recipients browse within the email (b.) the select the products, services within the email (c.) pay and checkout right in the email.<\/p>\n

– Optimized for on the go viewers<\/b><\/p>\n

With menus and dropdown options, instead of hiding the unwanted content, you can now transform it into a drop down menu. This will save space as well as provide relevant information to whosoever wants to consume it.<\/p>\n<\/div>\n

Practical Uses<\/b><\/p>\n

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