{"id":17411,"date":"2020-01-29T16:54:07","date_gmt":"2020-01-29T11:24:07","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=17411"},"modified":"2020-06-24T21:55:01","modified_gmt":"2020-06-24T16:25:01","slug":"types-of-banners-to-supercharge-your-online-presence","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/types-of-banners-to-supercharge-your-online-presence\/","title":{"rendered":"Types of Banners to Supercharge Your Online Presence"},"content":{"rendered":"\n

Banner ads have come a long way from what they used to be. They were the first form of online advertising and have helped businesses to boost their traffic ever since. You can use it as an effective branding tool for your business and generate sales by attracting potential customers. <\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

These ads are generally embedded on web pages and can be used to promote a product or service with a link to the advertiser\u2019s website. Banner advertisements are quite popular because they are affordable and measurable medium that can effectively enhance brand awareness. <\/p>\n\n\n\n

Here\u2019s\nan example of a banner ad placed at the top as a leaderboard. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

There\nare various types of web banner ads that marketers use according to their\ncampaign requirements. Let\u2019s understand each of them in detail. <\/p>\n\n\n\n

Static Banners<\/h2>\n\n\n\n

Fondly\nknown as \u201cthe little black dress\u201d of banner advertising for online media,\nstatic banners can get a bit difficult to use, considering the animated banners\nthey are competing with. The results you get from a static banner ad depends a\nlot on its placement, copy, and design. <\/p>\n\n\n\n

Advantages of Static Banner Advertisements<\/h3>\n\n\n\n
  1. Static banners offer a pocket friendly medium of marketing online products and services. <\/li>
  2. If you are not sure of what would resonate the best with your target audience, static banner ads can be the safest bet. <\/li>
  3. Static banner ads look subtle as they do not have any unnecessary effects or animations. As a result, they do not give the impression of an advertisement. They are less distracting for the viewers, thereby encouraging the target audience to take action. <\/li>
  4. Behavioral marketing works the best with static banner ads as they deliver the relevant message only. <\/li>
  5. Such banners bring a higher click-through rate than animated banners as they typically sync in the editorial image or blog page.<\/li><\/ol>\n\n\n\n
    \"\"<\/a><\/div><\/div>\n\n\n\n

    Animated GIF Banners<\/h2>\n\n\n\n

    GIF\nanimation banners, as the name suggests, have a GIF file format through which a\nseries of frames are displayed sequentially as individual images. They support\n256 web safe colors which means that you should design these banners within the\n256 color palette only. Consequently, your ad will render well across all\ndevices. If you are using photographs in GIF animations, you should view it on\na low-resolution monitor before it is used in a banner ad. Doing so is\nimportant as photographs contain a huge range of colors that may not make them\nlook impactful in comparison to 256 color image. <\/p>\n\n\n\n

    Advantages of Animated GIF Banners<\/h3>\n\n\n\n
    1. According to studies, using animations in banner advertisements increases the click-through rate by grabbing the viewer\u2019s attention. <\/li>
    2. GIFs are among the most popular file formats compatible with all the major web publishers. <\/li>
    3. Small businesses can benefit a lot from these banner ads as they are cost effective way to advertise their products or services. <\/li>
    4. GIF animations with an engaging copy can make the banner attractive for the viewers and entice them to know more about what you have to offer. It can be used to share a story that keeps the prospect hooked to your brand. <\/a><\/li>
    5. GIF animation banner <\/a>can be enhanced with special effects as it uses the smallest possible web safe color palette. <\/li>
    6. You can control the timing of animated GIF frames. <\/li><\/ol>\n\n\n\n

      HTML5 Banners<\/h2>\n\n\n\n

      The most recent advancement in the world of banner designs<\/a> is usage of HTML5. With these banners, you can add rich media and get more people to interact with your content. They have made banners so much more creative and visually aesthetic. If you want to get such a beautiful banner created for your brand, you can zero in your search on Uplers. We can create eye-catching banners for you in any format you like according to your requirements. <\/p>\n\n\n\n

      Advantages of HTML5 Banners<\/h3>\n\n\n\n
      1. As these banners look innovative, they can drive\nhigher subscriber engagement with improved click-through rate. <\/li>
      2. If you create these banners with the help of\na Creative Management Platform (CMP), you will be able to know the viewer data\nand get an idea of how effective the designs are, with the help of heatmaps.\nMoreover, you will also be able to revise live banners by taking help of\nreal-time updating. <\/li>
      3. HTML5 banners can draw the reader\u2019s\nattention even though he or she is using a mobile device. <\/li>
      4. Banners created with HTML5 can reach to a\nlarger audience across diverse segments as these are dynamic creatives. <\/li><\/ol>\n\n\n\n

        Flash Banners<\/h2>\n\n\n\n

        Flash\nis a vector-based software program that is hardly used in the present times.\nFlash banner ads, despite having a lot of animation and special effects, are\nsaved in small file sizes. The viewer will be able to engage better with the ad\nby running the mouse over it and click on the links as well. These banners are\nworth a mention because they received highest CTR when compared to other banner\ndesign types once upon a time. <\/p>\n\n\n\n

        Wrapping Up<\/h2>\n\n\n\n

        Your\nbanner ads depend on the kind of message you want to convey to the audience,\nwhether you want to build your brand, share a story, or leave an impact on\ntheir minds with a powerful message. Consider the objective and then decide\nwhich banner ad would work the best for you. <\/p>\n","protected":false},"excerpt":{"rendered":"

        Banner ads have come a long way from what they used to be. They were the first form of online advertising and have helped businesses to boost their traffic ever since. You can use it as an effective branding tool for your business and generate sales by attracting potential customers. These ads are generally embedded […]<\/p>\n","protected":false},"author":1,"featured_media":17413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1044],"tags":[],"class_list":["post-17411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banners"],"yoast_head":"\nTypes of Banners to Supercharge Your Online Presence - Email Uplers<\/title>\n<meta name=\"description\" content=\"Benner ads are the first form of online advertising and have helped businesses to boost their traffic ever since. 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