{"id":17760,"date":"2020-02-04T16:53:33","date_gmt":"2020-02-04T11:23:33","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=17760"},"modified":"2025-01-16T10:41:30","modified_gmt":"2025-01-16T05:11:30","slug":"deciphering-the-thin-line-between-landing-pages-and-microsites","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/deciphering-the-thin-line-between-landing-pages-and-microsites\/","title":{"rendered":"The Thin Line Between Landing Pages and Microsites"},"content":{"rendered":"\n

A landing page is a focused page that is particularly designed to persuade users to take the next action. It can either get them to download the ebook or whitepaper, sign up for your free trial, buy your product or any other action that you want the customers to take. <\/p>\n\n\n\n

There\nare 7 types of landing pages, namely:<\/p>\n\n\n\n

  1. Click-through Landing Page<\/li>
  2. Lead Capture Landing Page<\/li>
  3. Infomercial Landing Page<\/li>
  4. Viral Landing Page <\/li>
  5. Microsite<\/li>
  6. Product Detail Landing Page<\/li>
  7. Homepage as a Landing Page<\/li><\/ol>\n\n\n\n

    On the other hand, microsites are like an exclusive website created to promote a specific product or service. <\/p>\n\n\n\n

    \"\"<\/a><\/div><\/div>\n\n\n\n

    Through this article, we shall delve deeper into how a microsite is different from a standalone landing page. At the first look, they seem almost similar, but they have several features that make them stand out from each other. <\/p>\n\n\n\n

    Differentiating Microsite and Landing Pages<\/h2>\n\n\n\n

    A\nbranded content site that is not a part of the company homepage and\/or brand\nURL is known as a microsite while a landing page is designed as an individual\nweb page rooted to the domain of the main website. <\/p>\n\n\n\n

    Let\u2019s\nstart with understanding microsites better.<\/p>\n\n\n\n

    Pros of Microsites<\/h3>\n\n\n\n

    According\nto Paul Ronto, CMO and director of digital content at RunRepeat, one of the\nmain benefits of microsites is that they can deliver fully immersive\nexperiences for a particular product or category. These microsites can also\nhelp you boost your search engine rankings, thereby enhancing your\nclick-through rate and conversions. Moreover, as the microsites depend on a\nspecific product or category, the user will get the information he or she is\nlooking for without any distractions. <\/p>\n\n\n\n

    Microsites work well when it comes to building brand awareness and customer loyalty. They increase the time users spend while interacting with your brand and reduce the bounce rate. Having a specific URL for your microsite makes it more effective in offline advertising like TV, print, or radio. When you create a campaign-specific URL, it is easier to remember and generate more traffic. If you want to drive more organic traffic to your site, microsites will work the best for you. <\/p>\n\n\n\n

    \"\"<\/a><\/div><\/div>\n\n\n\n

    Cons of Microsites<\/h3>\n\n\n\n

    Although\nmicrosites can offer better customer interaction, it can get quite time-consuming\nto set them up. It can increase the expense as you might have to purchase\nadditional domains and get new designs on a new Content Management System. All\nthis can get confusing for your team and difficult to maintain. Besides, customers\ncan find it difficult to understand whether the microsite is a part of the brand\u2019s\nwebsite or is it from a third party. <\/p>\n\n\n\n

    When\nit comes to measuring ROI, microsites can get a bit complicated. Calls-to-action\ncannot be easily created for microsites. <\/p>\n\n\n\n

    That\nsaid, let\u2019s move on to landing pages<\/p>\n\n\n\n

    Pros of Landing Pages<\/h3>\n\n\n\n

    Landing pages can be easily created without any additional expenses as their root lies in the website\u2019s domain. If you want to drive maximum conversions, your landing page should focus on one service and have a single CTA. With a focused landing page, you can draw the user\u2019s attention in a much better way. As there is no need to buy any additional domain names<\/a>, you can quickly deploy them. You do not need any special efforts to maintain these pages. You can easily convert the visitors with the help of a dedicated landing page. With the help of UTM tags and short link services<\/a>, you can measure the ROI without any hassles. With the help of UTM tags and short link services like Rebrandly URL shortener<\/a>, you can measure the ROI without any hassles.<\/p>\n\n\n\n

    By\nintegrating the landing page with the CRM and analytics tool, you can keep\ntrack of the action performed by the user.   <\/p>\n\n\n\n

    Cons of Landing Pages<\/h3>\n\n\n\n

    One\nof the biggest limitations of landing pages is that they do not provide\ncomplete information to the users. As a result, they are not that engaging for\nthe reader. You cannot use a landing page as an alternative for your website. It\ncannot be used if you want to create awareness about your products or services.\n<\/p>\n\n\n\n

    Which one should you choose? Microsite or Landing Page?<\/h2>\n\n\n\n

    For\nbusinesses whose primary goal is brand awareness or brand building, microsites\nwould serve the purpose more effectively. They would convey the message better\nand offer a pleasant user experience. <\/p>\n\n\n\n

    For\nexample: EveryLastDrop has created a microsite in order to make people aware about\nthe prudent usage of water.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    In\ncase you want to bring more traffic to your parent website and yield conversions,\nlanding pages are the most effective. For instance, Feefo has created an exclusive\nlanding page to generate leads and get more people to read the customer\nexperience predictions report for 2020. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Once\nyou have figured out these two aspects, you should consider some other factors,\nnamely:<\/p>\n\n\n\n