{"id":17876,"date":"2020-02-06T18:04:00","date_gmt":"2020-02-06T12:34:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=17876"},"modified":"2020-08-08T21:44:03","modified_gmt":"2020-08-08T16:14:03","slug":"how-to-leverage-post-purchase-review-emails","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-to-leverage-post-purchase-review-emails\/","title":{"rendered":"How to Leverage Post-purchase Review Emails"},"content":{"rendered":"\n

In today’s competitive market, garnering customer loyalty isn’t an easy thing. To transform prospective customers into loyal ones, every business must provide customers with long term value. It wouldn’t only convert prospective buyers into loyal ones but also boost repeat purchases. This is where post-purchase review emails come in handy. <\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

Post-purchase review emails are automated emails<\/a> sent to the customers a few days after a purchase is done. These emails are all about asking customers about their shopping experience with your service or product. To put it in other words, post-purchase review emails ask customers the reviews and get the feedback which helps you make your products better and attract more customers to your business. Moreover, with 40.8% of consumers looking up to customer reviews often, <\/a>it is high time you leverage the most out of review emails to have an edge over your competitors. <\/p>\n\n\n\n

Want\nto know more about post-purchase review emails? Take a look at Massdrop’s<\/em><\/strong>\nsimple and precise review email. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Source.<\/a><\/p>\n\n\n\n

So, are you willing to jump in this review email bandwagon? Here are all the reasons that will make you do so.<\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

\u25cf   \nEnhances customer lifetime value<\/h2>\n\n\n\n

Post-purchase\nreview emails give you a chance to strike a personal chord with the consumer by\nbuilding a relationship with past shoppers. It is a great way of letting the\ncustomers know that you care about their opinions and feedback. This, in turn,\nwill surely bring them back when they are in need of a product or service that\nyour business sells. Further, driving these former customers back also\nincreases your chances of benefiting from a repeat purchase, thereby,\naccelerating your sales and profits to an altogether new level.<\/p>\n\n\n\n

\u25cf   \nIncreases product reviews <\/h2>\n\n\n\n

Do\nyou know Google indexes product reviews? This means that the higher the number\nof reviews your product has, the larger are your business’s chances to rank\nbetter in Google search results. As a result, the traffic on your website will\nincrease. All in all, asking for product reviews through a post-purchase email\nis all you need to increase conversion while improving your products and giving\nyour customers seamless shopping experience. <\/p>\n\n\n\n

In\nshort, post-purchase review emails are the most efficient way of generating\nproduct reviews, resulting in increased traffic, sales as well as insights. <\/p>\n\n\n\n

Now,\nsince you know it all about post-purchase emails, the next step is to get hold\nof the best practices to create an impeccable content for the same. Here are a\nfew of the tips to create such content that would help you get the most out of\nthis email strategy while driving big results.<\/p>\n\n\n\n

1. \nIt’s all about being precise and\nsimple<\/h2>\n\n\n\n

The average attention span of humans is 8 seconds.<\/a>\nThat’s the reason humans get distracted so easily. So, it is better to keep\nyour email short, simple and to the point. The main aim of a post-purchase\nemail is to garner a review. So, all you need to do is add a relevant call to\naction and encourage customers to write a review. Make sure to avoid adding\nunnecessary elements like banners, sales or marketing CTAs etc. It might pull\noff the customer away from your brand.<\/p>\n\n\n\n

2. \nPersonalization always works<\/h2>\n\n\n\n

30% of marketers are already using personalization as a focus\narea of their email marketing strategy.<\/a>\nWith customers expecting a personalized experience throughout their shopping\nspree, personalization indeed is the need of the hour. Therefore, when it comes\nto posting purchase review emails, you can leverage personalization by using\nthe customer’s name in the body of the content. See how algolia<\/em><\/strong> does it like a\npro.<\/p>\n\n\n\n

\"<\/figure><\/div>\n\n\n\n

Source.<\/a><\/p>\n\n\n\n

Further,\nyou can even add a picture of the recent purchase done by a customer and ask\nthem to review it. This would make the customers feel important and help you\ngarner genuine reviews while retaining the existing customers and attracting\nthe new ones.<\/p>\n\n\n\n

3. \nGo with a clear and relevant\nsubject line<\/h2>\n\n\n\n

As mentioned above, personalization can work wonders for your email marketing strategyhttps:\/\/email.uplers.com\/infographics\/email-marketing-strategy\/<\/a>. So, when you are personalizing the content, make sure you personalize the subject line too. With personalized subject lines garnering 26% higher open rates,<\/a> personalizing it becomes all the more imperative. Remember, a subject line plays a critical role in deciding whether a customer will open your email or not. So, make sure it’s not only compelling but clear and precise too. Moreover, with 49.3% of emails being opened on mobile devices<\/a>, it is important to keep the subject line short (55 characters or less) to avoid being truncated.  <\/p>\n\n\n\n

4. \nTesting and optimization are a\nmust<\/h2>\n\n\n\n

Post-purchase\nreview email is a strategy that requires consistency. You cannot just create it\nand forget. You need to measure results and look for ways to improve through\nregular analysis. From optimizing and testing the subject line and headlines to\nkeeping a check on promotion and the design of the email, you need to do it all\nto keep a track of your progress. <\/p>\n\n\n\n

After\ncontent, the next step surely is considering the tactics for crafting a\ntop-notch and successful post-purchase email strategy.  Take a look.<\/p>\n\n\n\n

1. \nTiming matters<\/h2>\n\n\n\n

Timing\nplays a critical role in making or breaking your email strategy. The same is\nthe case with post-purchase emails too. Hence, make it a point to give the\ncustomers ample time to receive and try out the product. Consequently, you can\nfind the optimal sending time by conducting some tests. It would help you\ndetermine what works best for your customers and comes up with the most\nresponses. <\/p>\n\n\n\n

2.  \nMinimal is the new maximum<\/h3>\n\n\n\n

The\nmain goal of the email should be to write a review. You can promote additional\ncomponents and elements too. However, make sure to go the minimal way and come\nsecondary to the main message. <\/p>\n\n\n\n

3. \nKeep the conversion simple<\/h2>\n\n\n\n

Make\nsure the customers follow a particular process and go for a balanced approach\nwith a few simple steps. Remember, complicated long emails don’t only serve as\na major time wastage but also, deter the customer from posting. All in all, do\nit the way Chewy<\/em><\/strong> did it and see how it paves new avenues of success for\nyou. <\/p>\n\n\n\n

\"conversion<\/figure><\/div>\n\n\n\n

Source<\/a>.<\/p>\n\n\n\n

Wrap up<\/h2>\n\n\n\n

Post-purchase email is a powerful email marketing tool<\/a>. From increasing your revenue and boosting your sales to enhancing customer engagement and reducing the marketing expense, post-purchase emails come with a lot of benefits. Apart from serving as a helpful guide to your potential customers, it also retains your existing customer base. Isn’t that awesome?<\/p>\n\n\n\n

So,\nwhat’s your take on the post-purchase review email strategy? Do let us know in\nthe comment’s section.<\/p>\n","protected":false},"excerpt":{"rendered":"

In today’s competitive market, garnering customer loyalty isn’t an easy thing. To transform prospective customers into loyal ones, every business must provide customers with long term value. It wouldn’t only convert prospective buyers into loyal ones but also boost repeat purchases. This is where post-purchase review emails come in handy. Post-purchase review emails are automated […]<\/p>\n","protected":false},"author":1,"featured_media":17881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-17876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nImportant of Post-Purches Review Email - Email Uplers<\/title>\n<meta name=\"description\" content=\"Here email uplers sharing the leverage post-purchase review emails helps you make your products better and attract more customers to your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/how-to-leverage-post-purchase-review-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Important of Post-Purches Review Email - 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