{"id":17940,"date":"2020-02-11T17:12:24","date_gmt":"2020-02-11T11:42:24","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=17940"},"modified":"2020-06-24T22:26:28","modified_gmt":"2020-06-24T16:56:28","slug":"10-banner-design-tips-to-click-and-convert","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/10-banner-design-tips-to-click-and-convert\/","title":{"rendered":"10 Banner Design Tips to Click and Convert"},"content":{"rendered":"\n

With the increasing challenge in the world of online marketing, making your brand stand out amidst the extensive competition is a tough task. However, banner designs<\/a> serve as a compelling medium that can help you in raising brand awareness effectively. It isn’t only measurable but comes with a low cost too. This, in turn, makes it one of the most productive forms of marketing in today’s competitive digital world. So, how can you leverage banner designs and bring out those clicks? All you need to do is follow these tips and you will be good to go.<\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

1. \nBanner size matters<\/h2>\n\n\n\n

Banner\nsize plays an imperative role in making your campaign a successful one. It\nworks to entice people to click-through your ad. So, opting for a standard\nbanner size is a must. Take a look at the ideal banner sizes.<\/p>\n\n\n\n

\u25cf    \n336 by 280<\/h3>\n\n\n\n

This\nbanner size comes in square shape.<\/p>\n\n\n\n

\u25cf    \n300 by 250<\/h3>\n\n\n\n

This\nbanner size comes in medium rectangle shape. It either floats on the right side\nor is embedded within the text elements.<\/p>\n\n\n\n

\u25cf    \n300 by 600<\/h3>\n\n\n\n

This\nbanner size comes in the form of half a page.<\/p>\n\n\n\n

\u25cf    \n320 by 100<\/h3>\n\n\n\n

This\nbanner size fits in as mobile banners. <\/p>\n\n\n\n

2. \nCorrect banner placement counts<\/h2>\n\n\n\n

Your brilliant banner design and content wouldn’t matter anything if it’s not correctly placed. Therefore, it is critical to position your banner in such a place where everyone can view it. The best place to put your banner is either above the fold or close to the main content of the page. Remember, the effectiveness and beauty of a banner would only yield results if it is clearly visible.<\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

3. \nSimplicity is the key<\/h2>\n\n\n\n

With people spending less than 15 seconds actively on an online\npage<\/a>, your banner ad should be all about\ngiving more in less content. In short, your banner design should have concise copy\nalong with being simple and to the point. It would make your message clear\ninstantly and give your prospective customer a thorough idea about your brand\nin the first 2 seconds itself. <\/p>\n\n\n\n

4. \nGo for the right button placement<\/h2>\n\n\n\n

Buttons\nplay a critical role in increasing the click-through rates of banner ads. So,\nmake sure you place it at the most apt place. Usually, it is put after the copy\nin contrasting colors. It makes them pop up while grabbing the customers\nattention instantly. Remember, buttons are not about being attractive and\nelegant. If you wish to motivate your prospective customers to convert into\nyour loyal buyers, even a simple “shop now” or “discover\nmore” can do the needful for you. \nAlso, the consistency of buttons is important throughout the ads.<\/p>\n\n\n\n

5. \nFocus on fonts<\/h2>\n\n\n\n

Banner\nads are all about small spaces and have a lot of competition to cater to when\nit comes to grabbing the customer’s eyes. Therefore, it is important to go big\nwith the headline and use a smaller size for the body copy. You can use\nsomething that’s colorful and bold to instantly catch the customer’s attention.\nStrong typefaces that are simple to read can also help you make your banner\ngame strong. In addition, make sure the font size is not less than a 10pt.\nKeeping your copy to four lines or less can also help you get to the point\nsmoothly.<\/p>\n\n\n\n

6. \nInclude simple in-Ad animation<\/h2>\n\n\n\n

Animated\nbanners as compared to static banners resonate instantly with the customers. It\nis a great approach to quickly hold a customer’s attention. According to a\nstudy by Microsoft, the average attention span of humans is 8 seconds. So, you\nsee how animated banners can work wonders for your brand? However, make sure\nyour animation isn’t too loud and doesn’t distract the customer from the actual\nmessage. Take a look at the animated banner below. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

7. \nAdd relevant and appropriate\nimages<\/h2>\n\n\n\n

Your\nbanner ad must have images, photos or graphics that hold relevance to your\nbrand message. Make sure to include high-quality images. After all, blurry,\nunattractive images are going to do no good to your business. High resolution\nimages greatly enhance the user experience. You can either go for professional\nphotography or buy a license for a stock photo. Opting for genuine paintings\nand graphics can also help you deliver impeccable results.<\/p>\n\n\n\n

8. \nBe consistent in your approach<\/h2>\n\n\n\n

Consistency is important in banner design to avoid confusion for customers. The banner ad landing page<\/a> has a link to the user offer. So, ensure that the banner ad and the landing are consistent to each other. Banner ads work as an expansion of your marketing campaign. So, they need to resemble each other. From using the same shades and typefaces to including similar images, there are a lot of ways to maintain visual consistency.<\/p>\n\n\n\n

9. \nGo for the right colors<\/h2>\n\n\n\n

Color\nis the first element that a user notices in a banner ad. So, choosing the right\ncolor plays a critical role in the success of your banner ad campaign.\nRemember, different colors have different meanings in different cultures. It is\nsubjective and tends to evoke different emotions. While some colors attract\npeople, others just pull them down. Hence, keep your target customers in mind\nand choose your banner colors wisely. Here’s a detailed view of different\ncolors that can be used in digital marketing. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

10. Keep the visibility clear<\/h2>\n\n\n\n

As\nmentioned in the points above, the banner ads should be clearly visible to\nprospective customers. Consequently, the graphic advertising rights should be\nextended to the edge, the frame should be clean. A contrast colored frame\nwithin the framework of the frame can help your banner stand out amidst the\ncompetition. <\/p>\n\n\n\n

11. Go for A\/B testing<\/h2>\n\n\n\n

A\/B\ntesting your banner ad will help you extract as much information as possible\nfrom your customers. As a result, you will be able to create a banner that\nwould best suit the interests of your customers. However, make sure not to\nindulge in too many variables. It might lead to inconclusive results. <\/p>\n\n\n\n

Wrap up<\/h2>\n\n\n\n

That’s\neverything you need to know about creating impeccable banner designs. Follow\nthese tips and see how you create outstanding banners that will not only\nenhance your click-through but conversion rates too. <\/p>\n","protected":false},"excerpt":{"rendered":"

With the increasing challenge in the world of online marketing, making your brand stand out amidst the extensive competition is a tough task. However, banner designs serve as a compelling medium that can help you in raising brand awareness effectively. It isn’t only measurable but comes with a low cost too. This, in turn, makes […]<\/p>\n","protected":false},"author":1,"featured_media":17945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-17940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery"],"yoast_head":"\n10 Banner Design Tips to Click and Convert - Email Uplers<\/title>\n<meta name=\"description\" content=\"Follow the top 10 banner design tips and see how you can create outstanding banners that will not only enhance your click-through but conversion rates too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/10-banner-design-tips-to-click-and-convert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Banner Design Tips to Click and Convert - Email Uplers\" \/>\n<meta property=\"og:description\" content=\"Follow the top 10 banner design tips and see how you can create outstanding banners that will not only enhance your click-through but conversion rates too.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/10-banner-design-tips-to-click-and-convert\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-11T11:42:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-24T16:56:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/02\/Banner-design-tips-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/10-banner-design-tips-to-click-and-convert\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/10-banner-design-tips-to-click-and-convert\/\",\"name\":\"10 Banner Design Tips to Click and Convert - 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