{"id":17953,"date":"2019-09-12T12:51:56","date_gmt":"2019-09-12T07:21:56","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=17953"},"modified":"2021-06-17T16:08:15","modified_gmt":"2021-06-17T10:38:15","slug":"effective-landing-page-design-examples","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/effective-landing-page-design-examples\/","title":{"rendered":"Is Your Landing Page Design Broken? (Learn More With Examples)"},"content":{"rendered":"\n<p>Irrespective of your business size, landing pages help you move people through every stage of the buyer\u2019s journey. But it\u2019s quite frustrating when your landing page fails to roll in leads or bring customers.<\/p>\n\n\n\n<p>So, what can be done to get your landing page noticed and actually,  get prospects to sign up? This article covers a few points that can help  you have amazing <a href=\"https:\/\/email.uplers.com\/landing-page-design-coding-services\/\">landing page designs<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Include Features Instead of Benefits<\/h2>\n\n\n\n<p>People visit your website to find out what is in it for them. Your \nlanding page must reveal solutions to their pain points. Some marketers \nonly talk about their product and its features which is a wrong \npractice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bad Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/1-1.png\" alt=\"\" class=\"wp-image-14243\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.ventureharbour.com\/getresponse-review\/\">Venturehabour.com<\/a><\/p>\n\n\n\n<p>This page is not customer-centric. All it has is a huge heading and no mention about the benefits for a particular user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/2-1.png\" alt=\"\" class=\"wp-image-14242\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/land-book.com\/websites\/4857-pandadoc-document-management-software-automate-your-business\"><em>Land-Book<\/em><\/a><\/p>\n\n\n\n<p>Pandadoc\u2019s landing page is customer-centric as it clearly explains \nthe value proposition and offers visitors the option to choose between a\n free trial and demonstration.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quick Tip<\/em><\/h4>\n\n\n\n<p>It\u2019s all about your customers so speak of the benefits you offer to them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Saying Too Much<\/h2>\n\n\n\n<p>Visual clutter is one of the reasons as to why prospects abandon a landing page. You have <a href=\"https:\/\/www.nngroup.com\/articles\/how-long-do-users-stay-on-web-pages\/\">10 seconds<\/a>\n to communicate your value proposition through your landing page. These \n10 seconds let visitors decide whether to trust your brand or not.<\/p>\n\n\n\n<p>The best way to do this is to ensure that your landing pages have these core elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Simple design<\/li><li>Unique selling propositions<\/li><li>Social proof<\/li><li>CTA (with or without the form)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;Bad Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/3-1.png\" alt=\"\" class=\"wp-image-14241\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/in.pinterest.com\/pin\/101049585372302103\/\"><em>Pinterest<\/em><\/a><\/p>\n\n\n\n<p>This landing page from Officefurnitureonline is messy. It can confuse\n your visitors and ultimately, they will bounce off the page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/4-1.png\" alt=\"\" class=\"wp-image-14240\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/i.pinimg.com\/originals\/c4\/99\/15\/c499157ddf563073ee26fae0a80ec712.png\"><em>Pinterest<\/em><\/a><\/p>\n\n\n\n<p>On the other side, H. Bloom, an online floral arrangement service \nuses high-resolution images and plenty of white space that gives the \nvisitors enough space to breathe. It has all the landing page elements \norganized perfectly well.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quick Tip<\/em><\/h4>\n\n\n\n<p>For a good landing page, use professional design with a simple layout\n and clear images. Also, don\u2019t forget to mention your unique selling \nproposition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. No Clear Call-To-Action<\/h2>\n\n\n\n<p>Once you get visitors to your page, it\u2019s time to convince them to  subscribe or sign-up. Do you have a <a href=\"https:\/\/email.uplers.com\/fixed-cta-in-email\/\">visible call-to-action button<\/a>? Is it  enticing enough to make the subscriber click?<\/p>\n\n\n\n<p>If you use too many CTAs, it would confuse the prospect. Therefore, \nkeep your CTA short, actionable, and attention-grabbing. It should \nprompt your visitors to take the next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bad Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/5-1.png\" alt=\"\" class=\"wp-image-14239\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/unbounce.com\/landing-page-examples\/15-unforgiving-landing-page-critiques-joanna-wiebe\/\"><em>Unbounce<\/em><\/a><\/p>\n\n\n\n<p>QC Makeup Academy\u2019s landing page has three different CTA buttons that confuse the visitors and make them feel lost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/6-1.png\" alt=\"\" class=\"wp-image-14238\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/casper.com\/\"><em>Casper<\/em><\/a><\/p>\n\n\n\n<p>On the other hand, Casper\u2019s landing page has a single CTA that clearly stands out and lets visitors take the next step.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quick Tip<\/em><\/h4>\n\n\n\n<p>For your CTA to prompt instant action from the subscriber, make sure that it is clearly visible and placed above the fold.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Poor Mobile Experience<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/www.statista.com\/topics\/779\/mobile-internet\/\">global mobile data traffic is projected to increase to almost sevenfold between 2017 and 2022.<\/a>\n Consequently, optimizing your websites with mobile experience will \nsafeguard you from the perils of losing credibility and money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bad Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/7-1.png\" alt=\"\" class=\"wp-image-14237\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/mobile-landing-page-best-practices\/\"><em>Optin<\/em><\/a><a href=\"https:\/\/optinmonster.com\/mobile-landing-page-best-practices\/\"><em>M<\/em><\/a><a href=\"https:\/\/optinmonster.com\/mobile-landing-page-best-practices\/\"><em>onster<\/em><\/a><\/p>\n\n\n\n<p>The mobile version of the Amrit Yoga Institute website takes too long to load which would make the visitor leave the page..<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/8-1.png\" alt=\"\" class=\"wp-image-14236\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/mobile-landing-page-best-practices\/\"><em>Optin<\/em><\/a><a href=\"https:\/\/optinmonster.com\/mobile-landing-page-best-practices\/\"><em>M<\/em><\/a><a href=\"https:\/\/optinmonster.com\/mobile-landing-page-best-practices\/\"><em>onster<\/em><\/a><\/p>\n\n\n\n<p>Evernote\u2019s landing page imparts a smooth mobile experience as it has a simple design without using any heavy imagery. .<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quick Tip<\/em><\/h4>\n\n\n\n<p>Use simple design, fewer images and text with clear navigation buttons to make exploration easy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Make Your Content Skimmable<\/h2>\n\n\n\n<p>Your visitors are super busy, so you should try to keep your content \neasily skimmable. Include headings, bold text, and easy-to-read body \ntext. This way, you can improve the readability of the page and convey \nthe message more effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bad Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/9-1.png\" alt=\"\" class=\"wp-image-14235\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/landerapp.com\/blog\/6-examples-of-awesome-and-awful-landing-pages\/\"><em>Landerapp<\/em><\/a><\/p>\n\n\n\n<p>Chase has a cluttered landing page with irrelevant CTA. The design looks messy and the multiple CTAs could confuse the visitor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/10-1.png\" alt=\"\" class=\"wp-image-14234\"\/><\/figure><\/div>\n\n\n\n<p><em>Landingfolio<\/em><\/p>\n\n\n\n<p>Look at this page of Uber. It uses simple words, visuals, and animations to get their message easily skimmed by visitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quick Tip<\/em><\/h4>\n\n\n\n<p>Simplify your copy by using eye rests like bold typeface, bullets, and checklists. Use less text and more visuals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Using No Image<\/h2>\n\n\n\n<p>The <a href=\"http:\/\/www.brainrules.net\/vision\">h<\/a><a href=\"http:\/\/www.brainrules.net\/vision\">uman brain can retain 65% of the information when paired with relevant images.<\/a> Use this fact in your landing page and make it visually attractive to grab the visitor\u2019s attention. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bad Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/11-1.png\" alt=\"\" class=\"wp-image-14233\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/in.pinterest.com\/pin\/832673418582203666\/\"><em>Pinterest<\/em><\/a><\/p>\n\n\n\n<p>This image from Salesforce has good content with value proposition but there aren\u2019t any visual images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/12-1.png\" alt=\"\" class=\"wp-image-14232\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.thelogocreative.co.uk\/15-great-landing-page-inspirational-examples\/\"><em>Logo Creative<\/em><\/a><\/p>\n\n\n\n<p>This is another landing page from Salesforce which is good enough to \ncapture instant attention. It has everything from concise content to \nperfect illustrative image that aligns with the theme.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quick Tip<br>\n<\/em><\/h4>\n\n\n\n<p>Use images that tell a story, connect with the emotions, build trust with the prospects and drive conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Using The Wrong Image<\/h2>\n\n\n\n<p>Using the wrong image on your landing page does more harm than having\n no image at all. Sometimes, marketers use irrelevant, poor quality or \nboring images that make visitors abandon the page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bad Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/13-1.png\" alt=\"\" class=\"wp-image-14231\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/instapage.com\/blog\/how-uber-uses-landing-pages-to-increase-signups\"><em>Instapage<\/em><\/a><\/p>\n\n\n\n<p>The smile on the driver\u2019s face in the above landing page from Uber doesn\u2019t make us believe that it\u2019s a real Uber driver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/14.png\" alt=\"\" class=\"wp-image-14230\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/in.pinterest.com\/pin\/601934306423823865\/visual-search\/\"><em>Pinterest<\/em><\/a><\/p>\n\n\n\n<p>Contrary to it, this landing page of Uber has an image of a friendly \nand relatable person which makes the image appear more genuine. Besides \nthe image, it includes other elements too, that are needed for a \nconversion. (A short form, clear CTA, and relevant copy)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quick Tip<\/em><\/h4>\n\n\n\n<p>Use interesting, relevant and high-resolution images that instill positive emotions and build trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Hard To Find The Opt-in Form Or Sign-Up Buttons<\/h2>\n\n\n\n<p>The end goal of a landing page is to get quality leads. If this doesn\u2019t happen, it\u2019s a waste of time for marketers.<\/p>\n\n\n\n<p>So how do you handle this? The answer to this is to craft irresistible offers with easy sign-ups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bad Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/15-1.png\" alt=\"\" class=\"wp-image-14229\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/instapage.com\/blog\/sign-up-landing-pages\"><em>Instapage<\/em><\/a><\/p>\n\n\n\n<p>This landing page of D&amp;B Hoovers covers everything. However, the \nlong form of the landing page may cause friction to prospects to easily \nsign-up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/16-1.png\" alt=\"\" class=\"wp-image-14228\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/instapage.com\/blog\/sign-up-landing-pages\"><em>Instapage<\/em><\/a><\/p>\n\n\n\n<p>Here is the landing page from Media Showers. The color contrast makes\n the free offer quite noticeable. The form, being short, will entice the\n visitors to easily fill it up.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quick Tip<\/em><\/h4>\n\n\n\n<p>Keep your opt-in form short, use good color contrast and clearly visible CTA button.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Seeking Too Much Information At One Go<\/h2>\n\n\n\n<p>Landing pages that ask for too much data scare the new visitor. However, you need a few details to follow up with new leads.<\/p>\n\n\n\n<p>With the use of killer content, you can earn their trust and have \nleads giving their details and signing-up to know more about your \norganization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bad Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/17-1.png\" alt=\"\" class=\"wp-image-14227\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/instapage.com\/blog\/sign-up-landing-pages\"><em>Instapage<\/em><\/a><\/p>\n\n\n\n<p>Qlik\u2019s landing page is designed pretty well from the point of view of\n copy. However, it\u2019s asking for too much data which the first time \nvisitor may not be willing to share.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Good Example<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/emailmonks.com\/blog\/wp-content\/uploads\/2019\/11\/18-1.png\" alt=\"\" class=\"wp-image-14226\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/04\/21\/wordstream-wistia-landing-page-webinar\"><em>Wordstream<\/em><\/a><\/p>\n\n\n\n<p>Here is Wistia\u2019s landing page. It uses good color contrast with a \nshort form that prospects won\u2019t mind filling to create an account. The \nsecond fold has FAQs which helps to clear the prospect\u2019s doubts, making \nsure that they convert.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Quick Tip<\/em><\/h4>\n\n\n\n<p>Keep your form short, highlight your product\u2019s benefits and craft irresistible offers that lead to a conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>When crafted well, landing pages get your leads closer to the sales funnel. Just follow the steps discussed above and you\u2019ll be bringing in  more sales, that\u2019s the bottom line of every business. <a href=\"https:\/\/email.uplers.com\/contact-us\/\">Contact us!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Irrespective of your business size, landing pages help you move people through every stage of the buyer\u2019s journey. But it\u2019s quite frustrating when your landing page fails to roll in leads or bring customers. So, what can be done to get your landing page noticed and actually, get prospects to sign up? This article covers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-17953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Effective Landing Page Examples with Design - Email Uplers<\/title>\n<meta name=\"description\" content=\"Is your landing page design broken? 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Find 9 effective landing page examples will show you how to improve the landing page designs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/effective-landing-page-design-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-12T07:21:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-17T10:38:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/02\/Landing-Page-Design-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/effective-landing-page-design-examples\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/effective-landing-page-design-examples\/\",\"name\":\"9 Effective Landing Page Examples with Design - Email Uplers\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/effective-landing-page-design-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/effective-landing-page-design-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/02\/Landing-Page-Design.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Is your landing page design broken? 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