{"id":18511,"date":"2020-03-13T18:23:59","date_gmt":"2020-03-13T12:53:59","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=18511"},"modified":"2020-10-28T16:49:40","modified_gmt":"2020-10-28T11:19:40","slug":"coronavirus-impact-on-emails","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/coronavirus-impact-on-emails\/","title":{"rendered":"How Brands are Handling Email Marketing in the Time of the COVID-19 Pandemic"},"content":{"rendered":"\n

Owing to the recent Coronavirus outbreak, there has been a profound impact on the world economy. While stock prices are constantly falling, it would be safe to assume that the virus would lead to long-lasting economic damage.<\/p>\n\n\n\n

It is, undoubtedly, a matter of great concern but by following a few precautions like washing hands, using sanitizers, wearing face masks, and not visiting crowded places, you can combat the danger of COVID-19. As of 3rd<\/sup> March 2020, the mortality rate has been estimated to be 3.4% by the WHO. The best way is to stay away from any delusive information.<\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

Amidst this panic-stricken environment, there has been\na staggering rise in the number of phishing emails. Malicious agents are taking\nundue advantage of this situation and sending spoofing emails to mislead the\nusers.<\/p>\n\n\n\n

Take a look at this email. <\/p>\n\n\n\n

Although it pretends to be sent from ” WHO”, it is actually a fake email that intends to scam Internet users. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

It is not too tough to identify such emails. The subject line itself, with incorrect spelling of “safety” works as a major hint that this email is not sent from a credible source. Other than that, the statement after the CTA is full of grammatical errors. <\/p>\n\n\n\n

Here\u2019s another email example<\/a> of a fakeemail. The From name, the To email address, and image-only layout present enough evidence to mark this email as spam. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Now, let\u2019s switch our focus to legitimate emails\nrelated to Coronavirus.<\/p>\n\n\n\n

Brands are sending awareness emails to their\nsubscribers, given the virus outbreak. Tom Kulzner from Aweber revealed the\nvolume of email sent with COVID-19 or Coronavirus related keywords on the Slack\nchannel. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

As a token of appreciation for the efforts put in by different brands, we have collated all such thoughtful emails here. <\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

1. Travelocity<\/h2>\n\n\n\n

Travelocity has sent an email to inform the travelers\nabout the changes in their policy. It is an informative email that reassures\nthe subscribers and relieves them of any apprehension, in case they have to\nmake a booking. <\/p>\n\n\n\n

The CTA prompts the user to get more information on\nCoronavirus Travel Advice by going to their website.                                       <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

2. Choice Hotels<\/h2>\n\n\n\n

In addition to their enhanced cancellation policy, Choice Hotels also shares the environmental cleaning practices with updated sanitation guidelines in the email. They have tried to instill a sense of trust in the reader’s mind by letting him or her know that they can depend on “Choice Hotels” for their health and safety. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/a><\/div><\/div>\n\n\n\n

3. Heavenly Natural Products<\/h2>\n\n\n\n

Heavenly Natural Products has perfectly used the principle: “Two birds, one arrow<\/strong>” in their email. It not only reflects the gravity of the situation but also subtly promotes their product by offering 25% discount on any orders over $100. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

4. Capezio<\/h2>\n\n\n\n

With no salesy or promotional tone, Capezio sends out\na minimalistic and illustrative email that simply shares tips to be safe from\nCoronavirus. The ample whitespace, navigation in the footer, as well as the\nsocial media icons work well in the favor of the email. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

5. CVS<\/h2>\n\n\n\n

In the first section of the email, CVS Pharmacy\nentices the reader to stay in the know about coronavirus. The next section\nhighlights the services that they offer with links to get started or learn\nmore. Also, note the neat and clean layout with enough whitespace and perfectly\nbalanced text to image ratio. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

6. HomeoAnimal<\/h2>\n\n\n\n

Besides humans, animals can also be equally affected by Coronavirus.\nHomeoAnimal, in their email, tries to throw light on how it could affect\nanimals, especially felines and canines. The hero image of the email is enough\nto pique the subscribers\u2019 interest and encourage them to read further. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

7. Dragoman<\/h2>\n\n\n\n

The first thing that catches the reader\u2019s attention in\nthis email is the preheader text: \u201cIt\u2019s the journey, not just the destination\u201d.\nAt the outset of the email, the email informs the reader about their policy\nupdates due to Coronavirus virus and then promotes their popular tours. The\nthing that works against this email is that it is too long, and it might be\nparticularly frustrating for a mobile user to scroll that much. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

8. Love Amber<\/h2>\n\n\n\n

Love Amber is a jewelry brand that builds the confidence of the users by letting them know about the extra precautions they are taking. It is a good idea to place the social icons immediately below the CTA<\/a> and then display their products for the subscribers who are interested enough to scroll through. That\u2019s a win-win for both parties. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Wrapping Up<\/h2>\n\n\n\n

It is prudent that brands try to eliminate unnecessary fear and panic while keeping them aware of the dos and don\u2019ts of avoiding contraction with Coronavirus. Email can be an effective way of doing so, and these examples will surely give you ideas on how you can make your subscribers heave a sigh of relief with EMAILS.  <\/p>\n\n\n\n

In case you are looking for more insights into how to send emails in these times of COVID-19<\/a>, we have an ebook to help you out.<\/p>\n\n\n\n

You can download it HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Owing to the recent Coronavirus outbreak, there has been a profound impact on the world economy. While stock prices are constantly falling, it would be safe to assume that the virus would lead to long-lasting economic damage. It is, undoubtedly, a matter of great concern but by following a few precautions like washing hands, using […]<\/p>\n","protected":false},"author":22,"featured_media":18525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,390,10],"tags":[],"class_list":["post-18511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-email-inspirations","category-email-marketing"],"yoast_head":"\nHow Brands are Handling Email Marketing in COVID-19 Pandemic<\/title>\n<meta name=\"description\" content=\"Coronavirus Impact on Emails - These Examples will surely give you ideas on how you can make your subscribers heave a sigh of relief with EMAILS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/coronavirus-impact-on-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands are Handling Email Marketing in COVID-19 Pandemic\" \/>\n<meta property=\"og:description\" content=\"Coronavirus Impact on Emails - 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