{"id":18547,"date":"2020-03-19T19:13:00","date_gmt":"2020-03-19T13:43:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=18547"},"modified":"2020-06-24T23:54:00","modified_gmt":"2020-06-24T18:24:00","slug":"email-versus-push-notifications-what-to-use-when","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-versus-push-notifications-what-to-use-when\/","title":{"rendered":"Email Versus Push Notifications: What To Use & When"},"content":{"rendered":"\n

While\nemails have been in the marketing world for a long time, push notifications are\na relatively new concept. Both channels in a look might appear the same but,\nthey do have certain differences. In fact, both of them have their share of\npros and cons. <\/p>\n\n\n\n

Email marketing<\/h2>\n\n\n\n

With 251.8 million monthly email users across the globe<\/a>, leveraging email marketing is the key to success for businesses. In fact, it can even lower your overall marketing cost. Let\u2019s have a broader view of how it works. <\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

1. \nApt for marketing content<\/h2>\n\n\n\n

Email marketing<\/a> with its ability to keep in touch with the customer base on a consistent basis is an apt tool for marketing and promoting a business’s content. From allowing users to take a look at a business’s offering to letting them choose to click-through what they like, emails help users preview everything at their leisure. Moreover, it serves as a great tool for giving someone information that they can refer later. Also, it is ideal for including information like shipping details, invoices etc., thereby, working as an efficient sales tool. See how Modernica<\/em><\/strong> has leveraged it smartly.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

2. \nIdeal for sensitive or elaborate\ninformation<\/h2>\n\n\n\n

Emails\nwork better for sensitive or elaborate data. For instance, confidential\ninformation such as log in credentials, billing details is better when\ndelivered to your inbox. Here’s an example of a billing email from Huckberry<\/em><\/strong>.\n<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Source.<\/a><\/p>\n\n\n\n

In addition, bigger and longer content such as educational tutorials and e-books are easier to read through the email. In fact, any content that needs to be accessed consistently or at a later time should be delivered to the inbox. <\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

3. \nIt’s all about customization<\/h2>\n\n\n\n

Emails\ngive you the option of customizing your message the way you want. From\nincluding plain text and images to adding HTML and CSS content, you can use it\nall to enhance the visual appeal and creativity of your message. Tinder<\/em><\/strong>\nsurely knows how to do it like a pro.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Source.<\/a><\/p>\n\n\n\n

4. \nTargeting becomes easy<\/h2>\n\n\n\n

Emails\nallow you to segment your audience and target them on varied criteria such as\nage, gender, income, sales funnel position etc. It wouldn’t only help you\nretain existing customers but also bring onboard new and loyal customers.<\/p>\n\n\n\n

So, you see, how email marketing, if done right can help you get an edge over your competitors? Though it has its share of cons, it mostly has to do with user errors and not the medium itself. For instance, if you don’t segment well or use subject lines with spam words, your email marketing strategy<\/a> probably wouldn’t work. However, it isn’t an instant way of communication like push notifications that pops up on the screen at once. So, the click-through rates are comparatively lower than another channel of communication such as SMS or push notifications. But, all in all, despite it, email provides better ROI than any other channel of communication. <\/p>\n\n\n\n

\"\"<\/a><\/div><\/div>\n\n\n\n

Push notifications<\/h2>\n\n\n\n

A\npush notification gets delivered directly to the digital device of a user. Be\nit a smartphone or a laptop, it appears on the screen instantly and is seen by\nthe user at once. This certainly is an added advantage of push notifications.\nHowever, it requires a lot of strategic approach to function properly. From\ntiming and segmentation to the frequency and consistency, you need to keep a\ncheck on all to nail your push notification strategy. Here’s a list of its pros\nand cons.<\/p>\n\n\n\n

1. \nA quick source of information<\/h2>\n\n\n\n

As mentioned already, push notifications to serve as an instant and quick mode of communication. That’s why it is ideal for sending order reminders or time-sensitive offers. In short, it is all about sending useful information to the user at once that might be helpful for them. See how few brands leverage it conveniently. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

2. \nWorks as a smooth cross delivery\nplatform<\/h2>\n\n\n\n

Push\nnotifications have an edge over other communication channels because of its\nability to reach the customers irrespective of the location or place they are.\nWhile emails can be seen only when the user opens it, push notifications to\nappear on the screen without the user having to take any further action. As a\nresult, brands can easily connect with customers without having to work on\nstrategies like mobile or desktop optimization. <\/p>\n\n\n\n

3. \nBetter click-through rates<\/h2>\n\n\n\n

Since\nthe visibility and timeliness of push notifications are more than emails,\ncustomers tend to click-through it more often. Emails, on the other hand,\nrequire a lot of hard work to grab the customer’s attention or even earn a\nresponse. <\/p>\n\n\n\n

4. \nEasy subscription process<\/h2>\n\n\n\n

Sure,\npush notification requires you to have explicit consent from the user, the\nopt-in process is very easy for it. All you need to do is set a prompt\n“Allow” when a customer visits your website. Once the user sees and\naccepts it, they become your subscribers instantly. While it helps customers to\nstay updated with the latest information and offers without having to share\ntheir email address or worrying about spam messages, marketers can also be free\nfrom the worry of incomplete fields, fake email addresses etc. <\/p>\n\n\n\n

In\nsummary, push notifications can work seamlessly to boost your brand and\nbusiness if you schedule it well along with including strategies like\nsegmentation based on location and preferences. However, it is a little\ndisruptive in nature. Since it hinders the daily activities such as eating,\nworking or socialising of the users, it might at times be the reason for their\nannoyance and irritation. So, it’s better to be safe than sorry and avoid\nmistakes such as sending irrelevant or general updates or indulging in\naggressive sales tactics. All in all, make sure you use push notifications the\nright way to offer value to your customer base.<\/p>\n\n\n\n

Now,\nsince you know it all about emails and push notifications, the question is –\nwhich one is better? Well, both have their share of advantages and\ndisadvantages. While push notifications might work for some brands, the others\nmight choose email marketing to suit its business needs. It all depends on what\nyou want from your brand and how you wish to function your business. However,\nwhether you choose emails or go for push notifications, do not forget to focus\non quality. From sending relevant and great content to promoting the product at\nthe right time, make sure you follow these measures to ace your strategy well.<\/p>\n\n\n\n

Wrap up<\/h2>\n\n\n\n

Email\nmarketing and push notifications serve similar purposes with a different\napproach. While push notifications are all about sending updates, news and\ninstant information, emails work more towards sending information that can be\naccessed later or delivering messages that don’t require an instant response.\nSo, choose the strategy that best suits your business needs and make the most\nout of it. <\/p>\n","protected":false},"excerpt":{"rendered":"

While emails have been in the marketing world for a long time, push notifications are a relatively new concept. Both channels in a look might appear the same but, they do have certain differences. In fact, both of them have their share of pros and cons. Email marketing With 251.8 million monthly email users across […]<\/p>\n","protected":false},"author":1,"featured_media":18556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-18547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery"],"yoast_head":"\nEmail Versus Push Notifications: What To Use & When - Email Uplers<\/title>\n<meta name=\"description\" content=\"Email marketing and push notifications look might appear the same but, they do have certain differences. 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