{"id":19609,"date":"2020-04-15T17:01:57","date_gmt":"2020-04-15T11:31:57","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=19609"},"modified":"2023-03-13T16:42:47","modified_gmt":"2023-03-13T11:12:47","slug":"salesforce-marketing-cloud-march-2020-release-your-guide-to-all-the-important-features","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/salesforce-marketing-cloud-march-2020-release-your-guide-to-all-the-important-features\/","title":{"rendered":"Salesforce Marketing Cloud March 2020 release: Your guide to all the important features"},"content":{"rendered":"\n

It’s that time of the year when the Salesforce Marketing community, which includes customers, partners, users and other members of the ecosystem are excited about the release of Salesforce Marketing Cloud.<\/a><\/p>\n\n\n\n

We all know that the Salesforce ecosystem has three standard releases for the Sales and Service cloud (Spring, Summer and Winter release) but for Marketing Cloud and Social studio, they have five releases a year.<\/p>\n\n\n\n

\"Hire<\/a><\/div><\/div>\n\n\n\n

The table below shows the time of the year for all the five releases by Salesforce Marketing cloud:<\/p>\n\n\n\n

RELEASE<\/strong>\t<\/strong><\/td>MARKETING CLOUD RELEASE DATE<\/strong>\t<\/strong><\/td>SOCIAL STUDIO RELEASE DATE<\/strong><\/td><\/tr>
January 2020 Release

<\/td>		January 25 through February 1

<\/td>		January 25

<\/td><\/tr>
March 2020 Release

<\/td>		March 21 through March 28

<\/td>		March 28

<\/td><\/tr>
May 2020 Release

<\/td>		May 30 through June 6

<\/td>		June 6

<\/td><\/tr>
July 2020 Release

<\/td>		July 25 through August 1

<\/td>		July 25

<\/td><\/tr>
October 2020 Release

<\/td>		October 17 through October 24

<\/td>		October 24


<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

In this article, we will discuss the top 5 features which came with their latest release and try to understand the advantages associated with them. For the complete list of March 2020 features and their details, please refer to the link. https:\/\/help.salesforce.com\/articleView?id=mc_rn_march_2020_release.htm&type=5<\/a><\/p>\n\n\n\n

1. New navigation category for Einstein products<\/strong><\/h2>\n\n\n\n

Earlier, all the Einstein products were under the navigation category called Analytics Builder but with the latest release, all the Einstein products are now aligned under the single new navigation category called \u2018Einstein\u2019. Personalization Builder has been renamed as Einstein.
See the screenshot below for the new navigation category called \u2018Einstein\u2019<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

2. Interactive Email builder block<\/strong><\/h2>\n\n\n\n

A couple of years ago, Salesforce acquired a startup company called \u2018Rebel\u2019 and this feature was integrated into the Salesforce Marketing platform via APIs. This feature turns the subscriber\u2019s emails into an extension of the marketer’s website or app and it helps in collecting subscriber data. Also, it removes friction from the conversion process, and hence enhances the whole customer experience.
Salesforce has introduced a new email form block called Interactive Email block. It helps to make the subscribers\u2019 experience better by allowing them to fill the requested details within the email itself and not on any other landing page.<\/p>\n\n\n\n

Following are the use cases for the interactive emails:<\/p>\n\n\n\n

1. Reviews – Marketers can capture the reviews for products via interactive emails<\/p>\n\n\n\n

2. Progressive profiling – Marketers can request subscribers to solicit subscriber preferences<\/p>\n\n\n\n

3. Case form – This can help the subscribers to create a case from the inbox itself<\/p>\n\n\n\n

4. Lead form – This can be helpful to create\/update lead preferences\/extra information in the inbox <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Some other pointers for Interactive emails:<\/p>\n\n\n\n