{"id":19837,"date":"2020-05-06T19:11:54","date_gmt":"2020-05-06T13:41:54","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=19837"},"modified":"2022-02-04T23:15:58","modified_gmt":"2022-02-04T17:45:58","slug":"how-to-repurpose-and-remodel-content-for-email-marketing","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-to-repurpose-and-remodel-content-for-email-marketing\/","title":{"rendered":"How to Repurpose and Remodel Content for Email Marketing"},"content":{"rendered":"\n

We live in a digitized\nera. <\/p>\n\n\n\n

And that is precisely why content and it’s rightful communication\/distribution hold a place of paramount importance in the success of any business. A sound content marketing strategy is integral to any marketing and revenue generation plan. <\/p>\n\n\n\n

Since all you need is great\nand original <\/em>content, you should devoutly focus on creating new, useful\ncontent and communicating it to your audiences via myriad channels, including\nemails. Right? <\/p>\n\n\n\n

Wrong, because all of\nthis is easier said than done! It\u2019s not feasible to continually churn out fresh\n<\/em>content for your email marketing. <\/p>\n\n\n\n

So, how do we ensure higher ROI on every content piece through our business emails<\/a>? <\/p>\n\n\n\n

The answer lies in \u2018making the most of what we have\u2019 – or simply put, in actively repurposing, remodeling, and recycling content and sharing it via your marketing emails. It helps save and maximize valuable resources – and it\u2019s a sure shot way to beat an imminent content dead-end! <\/p>\n\n\n\n

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How to get it RIGHT<\/strong><\/strong><\/h2>\n\n\n\n

Look Everywhere<\/strong><\/h3>\n\n\n\n

Identifying what we have <\/em>is the key to maximizing the value of any content property. The content archive itself is often endless – and even if we manage to re-cycle it periodically and optimally – our jobs are more than half done. <\/p>\n\n\n\n

Think of all the blogs, ebooks, infographics, webinars, videos, white papers, case studies, organizational information, social media posts, messages, advertisements, and business\/ promotional materials and email campaigns!<\/p>\n\n\n\n

Break Barriers<\/strong><\/h3>\n\n\n\n

Including everything –\neven the indirect sources – helps massively. Look beyond what\u2019s formally content\n<\/em>or communications. <\/em><\/p>\n\n\n\n

From employee manuals to packaging materials, year-books, quantitative ratings, business insights to photographs and experiences from events, conferences, and celebrations to user-generated\/ based data like chats, social interactions, and testimonials – good content inspiration and source could be anywhere.  <\/p>\n\n\n\n

Cross Functional Usage<\/strong> <\/h3>\n\n\n\n

The creative content creators can always look for stories that would sell – in mundane training manuals or team details. An email marketing campaign<\/a> can happily borrow from market analytics and data presented in sales meets and work presentations. <\/p>\n\n\n\n

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Adapt <\/strong><\/h3>\n\n\n\n

Let\u2019s be open to actively adapting. With the right dose of re-fashioning, it\u2019s feasible. Video content and scripts may seem right only for A\/V medium initially, but think of the creativity and emotional wealth they have. Why not repurpose it and create an infographic, website banner, or an email campaign from it?<\/p>\n\n\n\n

Plan <\/strong><\/h3>\n\n\n\n

We do not want to end,\nwhere we started in the first place. So, planning, like everywhere else, is the\nkey here too. Else, getting lost in the sea of existing content and data is\nmore than likely. <\/p>\n\n\n\n

A clear action plan works – the format, purpose, length, styling, TG, relay times and situations, possible outcomes\/ expectations all need to be aligned, beforehand. <\/p>\n\n\n\n

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Repurposing For Email Marketing <\/strong><\/h2>\n\n\n\n

Making remodeling of content\nwork specifically for Email Marketing requires some tweaks in style and\nstrategy. <\/p>\n\n\n\n

For example, if we need to tailor <\/em>organizational content into the promotional variety, which would directly go to the customers, the resultant piece has to be simple, clear, and hard-hitting. <\/p>\n\n\n\n

Equal emphasis should be on snipping, pruning, and trimming out irrelevant and loquacious bits. Emails have to be concise, directed yet be capable of adding value. There isn\u2019t much room for building <\/em>up – so the actual theme ought to be out there<\/em> from the word go. <\/p>\n\n\n\n

If we keep these nuances in mind, there\u2019s no way we can\u2019t create and send great emails at a relative lightning speed – with just the right dose of repurposing. <\/p>\n\n\n\n

Here\u2019s how – <\/p>\n\n\n\n