{"id":19982,"date":"2020-05-19T17:52:10","date_gmt":"2020-05-19T12:22:10","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=19982"},"modified":"2025-03-11T16:24:57","modified_gmt":"2025-03-11T10:54:57","slug":"best-transactional-email-designs","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/best-transactional-email-designs\/","title":{"rendered":"15 Best Transactional Email Examples We Bet You\u2019ll Love"},"content":{"rendered":"\n

We all love that warm welcome message we receive when we subscribe to emails from a brand, don\u2019t we? And those timely and brilliant emails we get when we add products to the cart but don\u2019t checkout? I\u2019m an out-and-out fan of these creative emails. All these are transactional emails.<\/p>\n\n\n\n

Transactional emails, as the name suggests, are sent in response to any \u2018transaction\u2019 done by the customer with your brand.<\/p>\n\n\n\n

Let\u2019s take a look at some of the activities that can be referred to as \u2018transactions\u2019:<\/p>\n\n\n\n

    \n
  1. When a customer makes a purchase<\/li>\n\n\n\n
  2. When someone registers for a webinar<\/li>\n\n\n\n
  3. When a prospect attends an event or conference<\/li>\n\n\n\n
  4. When a client downloads a resource from your website<\/li>\n\n\n\n
  5. When a visitor signs up for your emails<\/li>\n\n\n\n
  6. When a customer browses through some products or adds it to the cart<\/li>\n\n\n\n
  7. When a customer completes your survey and offers feedback<\/li>\n<\/ol>\n\n\n\n

    Additionally, companies send transactional emails whenever an order is confirmed, or shipped, or out for delivery or the delivery is delayed due to some reasons. <\/p>\n\n\n\n

    Here are 15 transactional email examples straight from our inbox and some online sources.<\/p>\n\n\n\n

    \"\"<\/a><\/div><\/div>\n\n\n\n

    1. Email verification email (Double opt-in email)<\/h2>\n\n\n\n

    Double opt-in email is the key to maintaining a healthy email list. It helps to ensure that your list contains valid email addresses of people who are genuinely interested in hearing from you. <\/p>\n\n\n\n

    Here\u2019s how Chipotle nails the verification email with a catchy headline, clear CTA, navigation links, and social sharing icons at the end. <\/p>\n\n\n

    \n
    \"Verification<\/figure><\/div>\n\n\n
    \"\"<\/a><\/div><\/div>\n\n\n\n

    2. Password reset email<\/h2>\n\n\n\n

    To be honest, forgetting the password is the most common phenomenon in a person\u2019s life. The password reset email by Wistia caught special attention in our inbox because of its witty subject line – \u201cOut with the old (Wistia password), in with the new\u201d. Interesting, isn\u2019t it?<\/p>\n\n\n

    \n
    \"password<\/figure><\/div>\n\n\n
    \"\"<\/a><\/div><\/div>\n\n\n\n

    3. Welcome email<\/h2>\n\n\n\n

    Welcome email is one of the emails that is sure to get opened. Just like people expect a smile or Hello when you meet them, your subscribers expect a welcome email when they sign up on your website. <\/p>\n\n\n\n

    Moe\u2019s Southwest Grill sends out a short and sweet email to welcome the new subscribers and nudge them to introduce themselves for a personalized customer experience. <\/p>\n\n\n

    \n
    \"welcome<\/figure><\/div>\n\n\n

    Once you introduce yourself, they add you to their rewards program and send a welcome email that incentivizes you with a free cup of their famous Queso. <\/p>\n\n\n

    \n
    \"welcome<\/figure><\/div>\n\n\n
    \"\"<\/a><\/div><\/div>\n\n\n\n

    4. Event registration email<\/h2>\n\n\n\n

    Acknowledging a registrant is an important aspect of event email marketing. It makes them keener to attend the event.<\/p>\n\n\n\n

    Here\u2019s how Litmus does it for virtual Litmus Live registrants. The email not only lets them know about the kind of information that the sessions will include but also invites them to share their comments or questions. The user can easily add the event to their calendar that would work as a reminder so that they do not miss out on attending it. Use event registration software<\/a> to help with collecting information from your attendees.<\/p>\n\n\n

    \n
    \"registration<\/figure><\/div>\n\n\n
    \"The<\/a><\/div><\/div>\n\n\n\n

    5. Order acknowledgment email<\/h2>\n\n\n\n

    Letting your customer know that you have received the order is an email marketing best practice for every online shopping platform. <\/p>\n\n\n\n

    allbirds sends out one of the cutest order acknowledgment emails with a cute hero image and all the order details that the customer might be looking for. <\/p>\n\n\n

    \n
    \"acknowledgment<\/figure><\/div>\n\n\n
    \"\"<\/a><\/div><\/div>\n\n\n\n

    6. Order confirmed email<\/h2>\n\n\n\n

    After placing an order, a user would be eager to know whether their order is confirmed and what will be its expected delivery date. Order confirmation emails assure the shopper that they would receive their order in some days. <\/p>\n\n\n\n

    The order confirmation email by Firebox is a great example of transactional email design as it kinda flatters the subscriber with cheesy lines and also summarizes the order details. 
    <\/p>\n\n\n\n

    \"Firebox<\/figure>\n\n\n\n
    \"\"<\/a><\/div><\/div>\n\n\n\n

    7. Item shipped email<\/h2>\n\n\n\n

    It is poetry to the ears of every online shopper that the product is shipped. <\/p>\n\n\n\n

    Here\u2019s how you can use these emails to the maximum potential. <\/p>\n\n\n\n

    Fitbit uses engaging vocabulary and metaphor in their order shipped email and lets the subscriber know that they do not need to camp out <\/em>by the mailbox. Rather than sending a drab plain text email to share the order status, they have used interesting imagery and copy to take the customer experience to the next level. <\/p>\n\n\n\n

    \"Fitbit<\/figure>\n\n\n\n

    8. Out for delivery email<\/h2>\n\n\n\n

    The happiest day after placing an order is when it is out for delivery. Out for delivery emails are, therefore, most loved emails among all the transactional emails. <\/p>\n\n\n\n

    Doordash, a food delivery platform, draws the subscriber\u2019s attention through the headline that says \u201cYour order is on the way\u201d. The user can also track the order and check the list of the items he or she has ordered. <\/p>\n\n\n\n

    \"<\/figure>\n\n\n\n
    \"\"<\/a><\/div><\/div>\n\n\n\n

    9. Order delivered email<\/h2>\n\n\n\n

    Order delivered emails give you the best opportunity to ask for the customer\u2019s feedback or recommend related products based on the past purchases. <\/p>\n\n\n\n

    Myntra uses a visually attractive transactional email design to let the subscriber know that their order has been delivered.<\/p>\n\n\n\n

    The next section of the email asks the recipient for the feedback, followed by the order details. The email ends with a banner advertising Myntra Insider that would encourage the customer to purchase more often and avail the benefits of this program. <\/p>\n\n\n\n

    \"Myntra<\/figure>\n\n\n\n

    Some other transactional emails<\/h2>\n\n\n\n

    10. Coinbase<\/strong> notifies the subscriber <\/a>about the increase in the card limit and prompts them to take the next action of making a purchase. It also harnesses the power of referral email marketing and gives the subscriber an offer to earn free bitcoins by inviting their friends. <\/p>\n\n\n\n

    \"Coinbase<\/figure>\n\n\n\n

    11. Trainline<\/strong> has designed a nice reminder email that nudges the reader to pack their tickets along with other journey details. It is a great idea to engage people and build better brand credibility by establishing goodwill. <\/p>\n\n\n\n

    \"Trainline<\/figure>\n\n\n\n

    12. Rover <\/strong>informs the user that Ana has accepted the stay request for Tycho. The user can either confirm the request, cancel it, or send a message by just clicking-through the CTAs in the email. Furthermore, it emphasizes the perks of referring a friend. <\/p>\n\n\n\n

    \"<\/figure>\n\n\n\n

    13. <\/strong>Quite often, you might have to return an order because of some reason. Peak Design <\/strong>sends out a return acknowledgment email and directs the subscriber with the next action that he or she must take. It also includes the email address to their support team in case the user needs further assistance. <\/p>\n\n\n\n

    \"peak<\/figure>\n\n\n\n

    14. <\/strong>The worst news for any shopper is that their delivery has been canceled. Postmates <\/strong>breaks this news to the subscriber with an apologetic email and shares the link to their help center so that they can get in touch with their customer experience executive. <\/p>\n\n\n\n

    \"Postmates<\/figure>\n\n\n\n

    15. NordVPN<\/strong> notifies the subscriber about the expiry of the VPN account and warns them about the vulnerability to cyber crimes, thereby convincing them to renew the account. <\/p>\n\n\n

    \n
    \"transactional<\/figure><\/div>\n\n\n

    Wrapping Up<\/h2>\n\n\n\n

    Transactional email templates need not be boring and just focused on sharing the information or reminders, especially when your transactional emails have an open rate of 80-85%<\/a>. They can be made more interesting by the use of persuasive words, interesting visuals, animations, and of course fun subject lines. <\/p>\n\n\n\n

    We hope these examples have given you some stunning ideas to create your transactional email design and earn a pat on your back from your subscribers. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Wondering how to design transactional emails? Catch our expert-curated transactional email examples.<\/p>\n","protected":false},"author":22,"featured_media":19985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,10],"tags":[],"class_list":["post-19982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","category-email-marketing"],"yoast_head":"\nTop 15 Transactional Email Designs: Inspiration & Tips<\/title>\n<meta name=\"description\" content=\"Get inspired by 15 outstanding transactional email examples. 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