{"id":20127,"date":"2021-03-05T18:21:51","date_gmt":"2021-03-05T12:51:51","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=20127"},"modified":"2023-03-13T15:55:00","modified_gmt":"2023-03-13T10:25:00","slug":"how-sfmc-content-builder-can-help-you-deliver-the-best-content-to-your-audience","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/how-sfmc-content-builder-can-help-you-deliver-the-best-content-to-your-audience\/","title":{"rendered":"5 Powerful Ways to Deliver Amazing Email Content with SFMC Content Builder"},"content":{"rendered":"\n

81% of marketers<\/strong><\/a> use email newsletters to distribute content organically, making it the #3 medium for content distribution.<\/strong><\/p>\n\n\n\n

Great content can keep your customers engaged with your brand. It makes them curious, interests them, encourages action-taking (hello sales!), and boosts loyalty. So it\u2019s critical that you get it right. If this sounds overwhelming, Salesforce Marketing Cloud (SFMC) provides an amazing tool to eliminate this overwhelm: Content Builder<\/em><\/strong>.<\/p>\n\n\n\n

Read on to learn how you and your Salesforce Marketing Cloud email specialist<\/a> can effectively leverage the power of SFMC Content Builder to create memorable email content that impresses audiences and keeps them \u201cstuck\u201d to your brand!<\/p>\n\n\n\n

What is Salesforce Marketing Cloud Content Builder?<\/strong><\/p>\n\n\n\n

SFMC Content Builder is a user-friendly, cross-channel tool to create and manage both static and personalized content across channels including email. With Content Builder, you can consolidate all kinds of content, including images, blocks, templates, emails, and documents into one location. Even if you are not an HTML expert, you can build emails quickly and get them out faster, whatever your audience, campaign type, or objectives. Thus, you spend less time creating content and more time focusing on your brand\u2019s customer engagement, experience, and loyalty goals.<\/p>\n\n\n\n

5 Ways to Build Content-rich Email Marketing Campaigns with SFMC Content Builder<\/strong><\/h3>\n\n\n\n

#1: Create interactive content to increase audience engagement, opens, and clicks<\/strong><\/p>\n\n\n\n

Did you know that \u201cinteractive\u201d content generates <\/strong>2X (70%) more conversions than \u201cpassive\u201d content (36%)<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

Interactive emails contain content that readers can directly engage with by tapping, clicking, swiping, etc., all without leaving their inbox. When they complete some action like filling out a form, submitting a review, or playing a video, it triggers another event. Thus, with interactive email<\/a> content, you can encourage audiences to take a more active role in engaging with it while delivering delightful experiences along their journey.<\/p>\n\n\n

\"Our<\/a><\/div><\/div>\n\n\n\n

With SFMC Content Builder, you can easily build emails with interactive elements like forms, image carousels, videos, maps, etc., and deliver a more engaging experience to your audience.<\/p>\n\n\n\n

Other key benefits include:<\/p>\n\n\n\n

i. More clicks<\/em><\/strong><\/p>\n\n\n\n

With attractive interactive content, users get value without having to leave the email. It provides a \u201cfriction-free experience\u201d that motivates them to click or swipe on links. Interactive emails also help to get more visitors to your landing pages.<\/p>\n\n\n\n

ii. More qualified leads<\/em><\/strong><\/p>\n\n\n\n

With interactive lead forms, you can capture or update lead information and use it to qualify leads. Next, you can take apt actions to target them for more email marketing campaigns and ultimately move them closer to conversion and purchase.<\/p>\n\n\n\n

iii. Higher conversion rates<\/em><\/strong><\/p>\n\n\n\n

Increased interactions can lead to better conversion rates, and more sales and profits. It can also help you grow your email list. You can then design relationship and loyalty email marketing campaigns, which can lead to a virtuous cycle of greater brand recall, loyalty and sales.<\/p>\n\n\n\n

\"Loyalty
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

iv. More audience data<\/em><\/strong><\/p>\n\n\n\n

With progressive profiles, lead forms, surveys, reviews and polls, you can collect valuable subscriber information or feedback, and use it to create personalized email campaigns to improve brand experiences.<\/p>\n\n\n\n

Some great ways to use Content Builder for interactive emails:<\/strong><\/p>\n\n\n\n

  1. Welcome emails<\/em><\/strong> to gather subscriber preferences<\/li><\/ol>\n\n\n\n
    \"Welcome
    Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
    1. Product interest emails <\/em><\/strong>to highlight specific products<\/li><\/ol>\n\n\n\n
      \"Specific<\/figure><\/div>\n\n\n\n
      1. Feedback forms <\/em><\/strong>to touch base with subscribers<\/li><\/ol>\n\n\n\n

        To know more about interactive emails in SFMC, click here [link to article How to Impress Your Audience with Interactive Emails in SFMC]<\/p>\n\n\n\n

        #2: Quickly create responsive emails with pre-built <\/strong>Salesforce email templates<\/strong>, layouts, and content blocks<\/strong><\/p>\n\n\n\n

        Content Builder makes it easy to quickly create dynamic content without HTML coding. Add dynamic content blocks to your Salesforce email templates <\/a>while defining specific rules and different content for different audiences. You can review the content before sends to ensure that you are sending the right message to the right subscriber.<\/p>\n\n\n\n

        Content Builder\u2019s content blocks also take care of responsive design so your emails will automatically adjust and display the way you want to, regardless of device or email service.<\/p>\n\n\n\n

        \"Responsive
        (Iphone X)
        Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

        With intuitive drag-and-drop capabilities, you can make the required changes to each block to enhance the engagement factor of your emails. These pre-built layouts, blocks, and templates are also useful for creating highly-customizable emails using HTML and CSS.<\/p>\n\n\n\n

        #3: Deliver relevant, personalized emails to impress audiences<\/strong><\/p>\n\n\n\n

        Brands using email personalization generate <\/strong>17% more revenue<\/strong><\/a> than brands that don\u2019t.<\/strong><\/p>\n\n\n\n

        Furthermore,<\/p>\n\n\n\n

        65% of marketers<\/strong><\/a> rate dynamic email content as their most effective personalization tactic.<\/strong><\/p>\n\n\n\n

        Personalized and dynamic content is a great way to win subscribers\u2019 hearts and minds. SFMC Content Builder makes it easy for you and your <\/em>Salesforce Marketing Cloud email specialist to add personalization at multiple levels: subject line, greeting, product recommendations, copy, special offers, promotions, etc.<\/p>\n\n\n\n

        \"Dynamic
        Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
        \"Dynamic
        Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

        You can create content with different sets of assets \u2013 copies, images or offers \u2013 that instantly adjust to dynamically personalize every email for every recipient. This content displays according to the rules you define based on subscribers’ attributes or data extension values.<\/p>\n\n\n\n

        You can use enhanced dynamic content blocks if you don\u2019t want to create data extensions and complex rules for each content variation (e.g. different languages). Instead, quickly create localized content and multiple audience segments by easily importing data from a CSV file, and then using the built-in drag-and-drop tools, on-screen buttons, and templates. Knowledge of HTML or AMPscript is not required.<\/p>\n\n\n\n

        \"Enhanced
        Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

        To further strengthen your personalization efforts, you can use personalization strings in Email Studio to <\/strong>insert subscriber data or system data, e.g. recipient\u2019s name, location, address, etc. to the subject, pre-header, and email body.<\/p>\n\n\n\n

        #4: Optimize email campaigns with Einstein AI<\/strong><\/p>\n\n\n\n

        With Einstein AI, you can optimize email campaigns, take advantage of analytics and recommendations, and take your email marketing program to the next level of customer engagement and brand success.<\/p>\n\n\n\n

        Here are some world-class Einstein capabilities to transform your email content  from \u201cho-hum\u201d to \u201cwow!\u201d<\/p>\n\n\n\n

        i. Einstein Copy Insights<\/em><\/strong><\/p>\n\n\n\n

        You can analyze the text in your subject lines to uncover language insights related to originality, character count, emotional tone, etc., and quickly craft subject lines that your audience responds to the most. This can drive more opens and improve engagement.<\/p>\n\n\n\n

        \"Einstein<\/figure><\/div>\n\n\n\n
        \"Einstein
        Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

        ii. Einstein Content Selection<\/em><\/strong><\/p>\n\n\n\n

        You can also create personalized content for each customer when they open your messages. Once you supply Einstein with your content assets and customer information, it will automatically choose the right asset that\u2019s most likely to engage customers and lead to the desired action (e.g. complete a store purchase).<\/p>\n\n\n\n

        \"Einstein
        Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

        #5: Manage assets and speed up approvals to create and send campaigns out faster<\/strong><\/p>\n\n\n\n

        With SFMC Content Builder, you can seamlessly consolidate, manage and track all your content and assets from a centralized location. Assign tags, campaign associations, and owners. Build profiles of customer preferences, then use sophisticated algorithms to determine and automatically deliver the next best content, offer, or product for every individual.<\/p>\n\n\n\n

        You can also keep track of your content (and content changes) as you build with the persistent preview function. Apart from blocks and Salesforce email templates, you can also create sophisticated content with code snippets. To publish new email content, use duplicate content in Content Builder to copy the style or format of a previously created asset.<\/p>\n\n\n\n

        You can also share and approve content to improve collaboration within your email marketing processes. Instead of manual or ad-hoc approvals that cause delays and rework, automate the approvals process with Content Builder Approvals.<\/p>\n\n\n\n

        Set up approvals settings, create a workflow, and assign workflow roles and team members to streamline the process, get campaigns out fast, and deliver consistent customer experiences throughout their journey.<\/p>\n\n\n

        \"Let<\/a><\/div><\/div>\n\n\n\n

        Why Content Builder is a Powerful Tool <\/strong><\/p>\n\n\n\n

        Content Builder provides numerous unbeatable functions for easy email creation, edits, customization, deployment, and management:<\/strong><\/p>\n\n\n\n