{"id":20144,"date":"2020-06-02T18:22:10","date_gmt":"2020-06-02T12:52:10","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=20144"},"modified":"2023-03-13T16:50:33","modified_gmt":"2023-03-13T11:20:33","slug":"salesforce-marketing-cloud-may-2020-release-your-guide-to-all-the-important-features-part-2","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/salesforce-marketing-cloud-may-2020-release-your-guide-to-all-the-important-features-part-2\/","title":{"rendered":"Salesforce Marketing Cloud May 2020 Release:  Your guide to all the important features &#8211; Part 2"},"content":{"rendered":"\n<p>This article is in continuation with Part 1 of the May 2020 release of Salesforce Marketing Cloud.&nbsp;<\/p>\n\n\n\n<p>In <a href=\"https:\/\/email.uplers.com\/blog\/salesforce-marketing-cloud-may-2020-release-your-guide-to-all-the-important-features-part-1\/\">Part 1<\/a> we discussed the following features released in May 2020:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pausing &amp; resuming the journey&nbsp;<\/li><li>Fallback address in the sender profile<\/li><li>Creating a mobile audience in contact builder<\/li><li>View Live Performance Metrics for Your Einstein Products<\/li><\/ul>\n\n\n\n<p>Here, in this blog, we will be taking a look at some other important features that have been added in May 2020 release.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Experiment in Journey Builder with Path Optimizer<\/h2>\n\n\n\n<p>Until now, there was no option of dynamically updating the Journey based on the engagement results obtained on the run time.<\/p>\n\n\n\n<p>With this release, marketers will be able to experiment and adapt the run time based on the <a href=\"https:\/\/email.uplers.com\/blog\/improve-email-engagement-by-using-unconventional-themes\/\">email engagement metrics <\/a>or other outcomes using Path Optimizer in Journey Builder. This activity is available in the Flow Controls section and is for all the journey builder users.<\/p>\n\n\n\n<p>With the help of Path optimizer activity, the journey will keep on running and the new contacts entering the journey will choose the winning path.&nbsp;<br \/><\/p>\n\n\n\n<p>This activity will help marketers to continuously adapt to the changes in the contact behaviour and readjust their marketing strategies to better meet their business goals.&nbsp;<br \/><\/p>\n\n\n\n<p>Marketers can experiment with various options like cadence, frequency and channel, and content to come up with better options. Marketers can choose to automatically pick the winning path or manually select it while the journey is in running mode. This will make sure that contacts will only enter the winning path and not the other options. The path optimizer can be placed multiple times to gauge the best path with the same journey.&nbsp;&nbsp;<\/p>\n\n\n\n<p><br \/><\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-19773 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png\" class=\"attachment-full size-full\" alt=\"Hire a team of SFMC experts to help with your email campaign management\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/04\/SFMC-EMAIL-UPLERS-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Preview Interactive Email Form Content<\/h2>\n\n\n\n<p>Post this new release, <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\">Salesforce Marketing cloud<\/a> users who are creating Interactive content in the Content Builder sections, can preview Email Form block content in the block&#8217;s properties view.<br \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Include CC Recipients on Forwards<\/h2>\n\n\n\n<p>Email marketers can now send the email forewards to the subscriber to make sure that all CC recipients on incoming replies receive a forwarded email, use Reply Address Translation in Marketing Cloud Reply Mail Management.&nbsp;<\/p>\n\n\n\n<p>All To and CC recipients with addresses in Reply Address Translation are forwarded a copy of the email. Internet service providers process replies differently, so multiple forwards are possible depending on the provider. BCC recipients don\u2019t receive forwarded emails.<br \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create Mobile Audiences in Contact Builder<\/h2>\n\n\n\n<p>Now marketers can create mobile channel lists in Contact Builder in Marketing Cloud. Previously, marketers navigated to the respective Mobile Studio to create lists for use in a given channel. For multi-channel customers of mobile, this meant navigating to multiple Mobile Studios to perform the same audience creation work. Creating mobile lists in Contact Builder once, streamlines this process.<br \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attach Files with the AMPscript API<\/h2>\n\n\n\n<p>To attach the files as an attachment to the emails, marketers use the AMPscript functions called&nbsp; AttachFile(). Now as a part of this release, marketers can make the files that are inline like images into standard attachments.&nbsp;<br \/><\/p>\n\n\n\n<p>This is available due to the fact that AttachFile() has 8th optional parameters. This will force the content-disposition to change from inline to the attachment. The default setting is inline. The parameter is boolean and the syntax is AttachFile(1,2,3,4,5,6,7,force_attachment)<br \/><\/p>\n\n\n\n<p>Marketers should have attachments enabled to be able to use this new parameter.&nbsp;<br \/><\/p>\n\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20441 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png\" class=\"attachment-full size-full\" alt=\"Our SFMC developers can design flawless email templates\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l.png 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-300x75.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-768x192.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/06\/picturemessage_bqjkyvhv.52l-624x156.png 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">View live performance metrics for your Einstein products<\/h2>\n\n\n\n<p>This is a great feature from Salesforce Marketing cloud Einstein\u2019s stable and will help Marketers to get all the Einstein related metrics in a single place. This will eventually help them to plan strategically by providing actionable advice. This also helps marketers by letting them view the live performances metrics for their respective Einstein products.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This feature is provided in the overview app section for each of the Einstein products in the Salesforce Marketing cloud org of the Marketers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Better Send Time Optimization Recommendations<\/h2>\n\n\n\n<p>Send time optimizations have been a really helpful feature of the Salesforce Marketing cloud Einstein feature as it recommends the optimum time to send the emails based on a particular contact\u2019s behaviour.<\/p>\n\n\n\n<p>This app informs the likelihood of scores for all hours and days in the week. It can recommend the best hour to send the email. On top of it, the app also provides insights into the working of the model.&nbsp;<br \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gain Insight on the Send Time Optimization Model<\/h2>\n\n\n\n<p>Marketers can now get access to Marketing Cloud\u2019s Einstein Send Time Optimization model card which helps them to better understand how the artificial intelligence (AI) model works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Test Send Time Optimization with Random Sending<\/h2>\n\n\n\n<p>With the help of this feature, Marketers can set up testing paths in a journey. This will test the performance of Marketing Cloud Einstein\u2019s send time recommendations quantitatively by adding a random test sending path.&nbsp;<\/p>\n\n\n\n<p>These random test paths can be used to send emails at a random time instead of a single time or against Einstein\u2019s recommended times. This will provide important quantitative data for better send time recommendations.<\/p>\n\n\n\n<p>Send Time option can be located in Journey Builder\u2019s Einstein STO activity. This should be used along with the new Path Optimizer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Export Assets to CSV<\/h2>\n\n\n\n<p>Einstein content selection is a feature which can measure the interest of the customer based on the content sent to them. It can in real-time collect the data to enhance the customer experience.&nbsp;<\/p>\n\n\n\n<p>With this new release, a marketer can use the export option to quickly and easily update their asset pool. They can also export their Einstein Content Selection assets to a CSV file that\u2019s already formatted for import.<br \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap up<\/h2>\n\n\n\n<p>In this blog, we have covered 10 important features from the May 2020 Salesforce Marketing Cloud release so that you can make the most of your Salesforce Marketing cloud.&nbsp;<\/p>\n\n\n\n<p>For the complete list of Salesforce Marketing cloud May 2020 features and their details, please refer to the link below.<\/p>\n\n\n\n<p><a href=\"https:\/\/help.salesforce.com\/articleView?id=mc_rn_may_2020_release.htm&amp;type=5\">https:\/\/help.salesforce.com\/articleView?id=mc_rn_may_2020_release.htm&amp;type=5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article is in continuation with Part 1 of the May 2020 release of Salesforce Marketing Cloud.&nbsp; In Part 1 we discussed the following features released in May 2020: Pausing &amp; resuming the journey&nbsp; Fallback address in the sender profile Creating a mobile audience in contact builder View Live Performance Metrics for Your Einstein Products [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-20144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Marketing Cloud May 2020 Release Part 2- Email Uplers<\/title>\n<meta name=\"description\" content=\"Here, in this blog, we are sharing some other important features that have been added in May 2020 release. 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