{"id":2015,"date":"2015-08-18T06:13:33","date_gmt":"2015-08-18T06:13:33","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=2015"},"modified":"2020-08-08T18:03:58","modified_gmt":"2020-08-08T12:33:58","slug":"enroute-email-safety-tips-a-few-donts-before-you-detour","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/","title":{"rendered":"Enroute Email? Safety tips & a few don\u2019ts before you detour!"},"content":{"rendered":"

Email is one of the most traveled roads by marketers across the globe. Thanks in no small part to the higher ROI and direct reach, the channel is widely popular amongst marketers. While most marketers drive through safely, some also fall prey to bumpy speed breakers along the email road.<\/p>\n

So, today, let us share with you a few things to avoid while you enroute email!<\/p>\n

    \n
  1. Out on a Ride without Fuel<\/strong><\/li>\n<\/ol>\n

    A big NO if you are planning to use this channel without a PLAN! Imagine you don\u2019t have gasoline and you have already embarked \u2013 Get ready for some pushups dude! That\u2019s how it happens when you send out email campaign without proper strategizing. Decide on the tone, frequency, images, subject lines, offers, CTAs, overall design aesthetics, fonts and many other things that can make or break an email campaign.<\/p>\n

      \n
    1. Your links work as GPS<\/strong><\/li>\n<\/ol>\n

      What if you are on to a journey alongside the woods with a GPS that drives wrong signals? Havoc! That\u2019s what happens when your links don\u2019t direct recipients to right pages or don\u2019t direct them at all. Links are crucial so double check whether the links are working fine and redirecting to right pages.<\/p>\n

        \n
      1. Visuals might attract, but keep your focus on the road<\/strong><\/li>\n<\/ol>\n

        Have you lost your balance or driving ability because of an attractive visual? It\u2019s deadly as you know! Similarly, visuals & imagery in emails play a crucial role as they help enhancing your company’s brand visibility. At times, images also work as your salesmen. However, overdoing images might be tricky because:<\/p>\n

        (a.) this distracts users from the main content<\/p>\n

        (b.) a lot of email clients provide images off by default so, if your main content is only an image, it could be your alt tag that could do wonders else your CTR might be negligible<\/p>\n

        (c.) not maintaining proper text to image ratio might also hamper deliverability.<\/p>\n

        (d.) for the slow internet on the go users, loading heavy images might be a challenging & daunting task leading to increased spam complaints or reduced CTR.<\/p>\n

          \n
        1. Put on brakes before it\u2019s too late<\/strong><\/li>\n<\/ol>\n

          Before you are ready to turn to the extreme right near the valley, put on your brakes to see if your view is clear. Rather than sending email that breaks in multiples email clients, it is advisable to test it out using Litmus or Email on Acid and then hit the send button. This helps in determining the accuracy of the code and whether the code requires any further treatment.<\/p>\n

          Uplers deliver emails after running the email rendering test and making sure that it is compatible to 40+ different email clients.<\/p>\n

          Likewise, before your domain reputation is hurt you can do your email audit and analyze ways of improving email deliverability.<\/p>\n

            \n
          1. Be the driver of multiple roads <\/strong><\/li>\n<\/ol>\n

            It\u2019s good you can drive, but driving on different roads with same confidence is important. If the road is smooth you go with good speed, but you change the speed right after you hit a rough road. Similarly, your email too requires a change in the design layout, content blocks, images, etc. when you optimize it for on the go viewers.<\/p>\n

            Take Away<\/strong><\/p>\n

            We hope the above tips will allow you to enroute email safely. Furthermore, to make your journey even smoother use your customer\u2019s data to drive relevant and personalized email<\/a> messaging\u2026it\u2019s a treasure.<\/p>\n

            You might have some more safety tips in regards to list management, email testing, deliverability and more. Please feel free sharing them in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Email is one of the most traveled roads by marketers across the globe. Thanks in no small part to the higher ROI and direct reach, the channel is widely popular amongst marketers. While most marketers drive through safely, some also fall prey to bumpy speed breakers along the email road. So, today, let us share […]<\/p>\n","protected":false},"author":1,"featured_media":2017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,10],"tags":[],"class_list":["post-2015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-delivery","category-email-marketing"],"yoast_head":"\nThings to Consider While Enroute Email<\/title>\n<meta name=\"description\" content=\"Here email uplers share with you a few things to avoid while you enroute email for higher ROI and direct reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Things to Consider While Enroute Email\" \/>\n<meta property=\"og:description\" content=\"Here email uplers share with you a few things to avoid while you enroute email for higher ROI and direct reach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-18T06:13:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-08T12:33:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2015\/08\/Enroute-Email-Featured-Email-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/\",\"name\":\"Things to Consider While Enroute Email\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2015\/08\/Enroute-Email-Featured-Email.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"Here email uplers share with you a few things to avoid while you enroute email for higher ROI and direct reach.\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2015\/08\/Enroute-Email-Featured-Email.jpg\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2015\/08\/Enroute-Email-Featured-Email.jpg\",\"width\":\"1170\",\"height\":\"428\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/enroute-email-safety-tips-a-few-donts-before-you-detour\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enroute Email? 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