{"id":20437,"date":"2020-06-19T18:43:16","date_gmt":"2020-06-19T13:13:16","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=20437"},"modified":"2022-08-10T15:55:58","modified_gmt":"2022-08-10T10:25:58","slug":"a-guide-to-migrating-to-marketo","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/a-guide-to-migrating-to-marketo\/","title":{"rendered":"Migrating to Marketo – A Quick Guide to Assure Smooth Sailing"},"content":{"rendered":"\n

Any marketer who has or who is considering migrating from their marketing platform will know that migrating from one automation platform to another is not just a daunting task but involves more than a well-planned strategy. One small mistake can break your automation wireframe. Losing important data, partial sync, and integration between platforms are some of the few nightmares that keep a marketer awake at night.<\/p>\n\n\n\n

Think of ESP migration as a house-shifting process. First, you set your heart on a particular property then you analyze your budget and decide whether you want this long term investment or not. Then once you settle in on that, the actual shifting process happens. From decluttering and packing up fragile items carefully, you have to be extra vigilant while you are preparing for your big move.<\/p>\n\n\n\n

This blog will be your guide to a seamless integration and migration to Marketo<\/a>.<\/p>\n\n\n\n

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Things to consider before Migrating<\/h2>\n\n\n\n

Purpose<\/h3>\n\n\n\n

There are steps involved in this process. The first one is the goal you want to achieve out of this migration. So ask yourself and your marketing team- Why do we need Marketo?<\/strong><\/p>\n\n\n\n

The second step is to make sure you have indeed outgrown your existing platform. So you need to ask yourself this simple question- What is wrong with the current automation?<\/strong><\/p>\n\n\n\n

The last question in this step is to process and plan out your usage and your expectations out of Marketo as a marketing platform. And therefore ask yourself- How will Marketo improve our performance?<\/strong><\/p>\n\n\n\n

Budget<\/h3>\n\n\n\n

Investing in a new ESP itself is a big investment and if you are scaling up, you need to be sure of your commitment, make the most of the platform and have a plan to churn out ROI goals.<\/p>\n\n\n\n

Timing<\/h3>\n\n\n\n

Migration is best advised when you are having a slow business period; that way it wouldn\u2019t affect your active campaigns or be a hindrance in delivering to your customers. If you have a big project in hand or an upcoming one then it is probably not the right time to migrate.<\/p>\n\n\n\n

How migrating to Marketo can help you achieve your goals:<\/h2>\n\n\n\n