{"id":20485,"date":"2020-06-23T18:58:00","date_gmt":"2020-06-23T13:28:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=20485"},"modified":"2024-09-11T15:59:50","modified_gmt":"2024-09-11T10:29:50","slug":"3-steps-to-future-of-landing-page-optimization","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/3-steps-to-future-of-landing-page-optimization\/","title":{"rendered":"Smart Traffic – Is it the Future of Landing Page Optimization?"},"content":{"rendered":"\n

A\/B testing, although effective, can be frustrating to a marketer with limited resources. It is definitely a great tool but involves a  complex and time-consuming process. Time-bound marketing will not achieve the required ROIs with A\/B testing<\/a><\/strong>. Why so? Well, because  A\/B testing works fine when the traffic on the landing page is heavy but what if you want to optimize a landing page with light to moderate traffic?<\/p>\n\n\n\n

This is one of the major problems that small and medium-sized businesses or SMBs face. For such a situation, you need a landing page optimization tool that gives your customers a class apart landing page experience, which is not just personalized but also decreases the buying decision time. This requires a little more than a human touch. <\/p>\n\n\n\n

Almost 48%<\/a> of growing businesses are willing to use artificial intelligence (AI) technology in boosting their business, but 53% admit to having budget restraints stopping them to adopt AI technology.<\/p>\n\n\n\n

\"Readiness
Response to \u201cReadiness to adopt AI technology\u201d <\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

Then, \u2018Smart traffic\u2019 happened and paved the path for making this technology accessible to the common marketer. This has not just been the game-changer for landing page conversions but has reserved a place for AI in the near future.<\/p>\n\n\n\n

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What is Smart Traffic?<\/h2>\n\n\n\n

\u2018Smart traffic\u2019 was launched on November 20, 2019, as Unbounce\u2019s landing page product. Now AI was being used for large businesses before smart traffic. Leveling the ground for small and medium businesses by leveraging access to AI optimization in landing pages was the sole purpose of this initiative. Its AI-powered algorithm<\/a> personalizes landing pages and delivers a unique and relevant landing page experience by targeting individual leads.<\/p>\n\n\n\n

The AI takes just 50 visits to machine learn the pattern and churns out 20%<\/a> more conversion than A\/B testing results. During their scrupulous beta testing, Unbounce found out that smart traffic was capable of converting faster, better, and most importantly with fewer visitors.<\/p>\n\n\n\n

Smart traffic is the gateway to smashing the discrimination of access to the best technology irrespective of an SMBs background, budget, or headcount.<\/p>\n\n\n\n

How does Smart Traffic work?<\/h2>\n\n\n\n

Smart traffic uses a contextual multi-armed bandit theory of probability to derive the most relevant landing page variant to unique visitors. Smart traffic is always learning and delivers high conversion with as little as 50 visitors and 30 visitors when you add a page variant. <\/p>\n\n\n\n

This indicates that a continuous use of smart traffic will ensure better results and higher conversion. The data that works as the pixie dust in this scenario are mainly these attributes that match every visitor with the right landing page variant. These attributes are what the algorithm focuses on:<\/p>\n\n\n\n