{"id":21033,"date":"2020-07-14T19:33:20","date_gmt":"2020-07-14T14:03:20","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=21033"},"modified":"2024-09-11T17:12:44","modified_gmt":"2024-09-11T11:42:44","slug":"best-email-marketing-strategies-for-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/best-email-marketing-strategies-for-salesforce-marketing-cloud\/","title":{"rendered":"A Comprehensive Guide to the 5 Best Email Marketing Strategies for Salesforce Marketing Cloud"},"content":{"rendered":"\n

Is Email Marketing an Art or a Science?<\/p>\n\n\n\n

Well, if experts are to be believed, then it is both<\/em>. To succeed, an Email Marketing requires good planning, creative thinking as well as flawless execution. And most importantly, there needs to be a solid strategy that drives all these elements and creates a coherent whole. Even better, harness a group of strategies and Email Marketing best practices, and use a comprehensive yet user-friendly email marketing solution<\/a> like Salesforce Marketing Cloud (SFMC) to execute your Email Marketing campaign.<\/p>\n\n\n\n

But what are some of these Email Marketing best practices?<\/p>\n\n\n\n

A Google search for \u2018Email Marketing Best Practices<\/a>\u2019 yields 439 million<\/em><\/strong> results:<\/p>\n\n\n\n

\"Email<\/figure><\/div>\n\n\n\n

Dizzy much?!<\/p>\n\n\n\n

With so much information already available, where can a Salesforce template specialist quickly find the right information to help him build and execute a successful Email Marketing campaign? Right here!<\/p>\n\n\n\n

In this comprehensive guide, we will share some secrets about Email Marketing best practices<\/a> with the world\u2019s most popular email marketing solution \u2013 Salesforce Marketing Cloud.<\/p>\n\n\n\n

Strategy #1: Start right by managing your subscribers\u2019 preferences<\/em><\/strong><\/h2>\n\n\n\n

If you don\u2019t know your audience, you don\u2019t know who you\u2019re marketing to. This means you don\u2019t know what you\u2019re trying to accomplish. In other words, you don\u2019t have a clear goal. And if you don\u2019t have a goal, why are you even launching an email with Salesforce campaign management?!<\/p>\n\n\n\n

That\u2019s why it\u2019s crucial to know your audience. And managing your subscriber preferences using SFMC\u2019s ready-to-use Profile Center<\/em> and Subscription Center<\/em> is a great way to do this. Here\u2019s what you need to know about SFMC\u2019s ready-to-use Profile and Subscription Centers.<\/p>\n\n\n\n

Profile Center in SFMC<\/strong><\/em><\/p>\n\n\n\n

\"Profile
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Any attribute you store about a customer after they have updated their personal information (email, gender, name, etc) and basic preferences shows up on their Profile Center. <\/p>\n\n\n\n

To create Profile and Preference attributes in SFMC Email Studio:<\/em><\/p>\n\n\n\n

1. Click Subscribers<\/em><\/p>\n\n\n\n

2. Click Profile Management<\/em> to create a profile attribute or Preference Management<\/em> to create a preference attribute
– If the subscriber attribute is Yes<\/em> or No<\/em>, create a preference attribute
– If the attribute requires more complexity, create a profile attribute<\/p>\n\n\n\n

3. Click Create<\/em><\/p>\n\n\n\n

4. Define the properties for the attribute<\/p>\n\n\n\n

5. Click OK<\/em><\/p>\n\n\n

\"Let<\/a><\/div><\/div>\n\n\n\n

Modifying attributes is also fairly simple in SFMC Email Studio: <\/em><\/p>\n\n\n\n

1. Click Subscribers<\/em><\/p>\n\n\n\n

2. Click either Profile Management<\/em> or Preference Management<\/em><\/p>\n\n\n\n

3. Click the attribute you want to modify<\/p>\n\n\n\n

4. Edit the properties as needed<\/p>\n\n\n\n

5. Click OK<\/em><\/p>\n\n\n\n

Subscription Center in SFMC<\/strong><\/em><\/p>\n\n\n\n

\"Subscription
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

The Subscription Center identifies which messages a subscriber receives from your business. Publication lists are created to manage the different types of messages subscribers receive (newsletters, marketing alerts, etc). Subscribers can choose to opt out of a particular category without opting out of all messages.<\/p>\n\n\n\n

Preference Center in SFMC<\/strong><\/em><\/p>\n\n\n\n

The Profile and Subscription Centers are fairly standard and allow for very limited customization (color scheme and logo addition). Preference Center provides a more customizable solution for managing both profile and subscription information.<\/p>\n\n\n\n

As you create your customized Preference Center, keep these tips in mind:<\/p>\n\n\n\n