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Unsurprisingly then, the average email opt-in rate totters at a mere 1.95%<\/a>. Just to be clear, \u201csignup anxiety\u201d is just a handy phrase. We\u2019re not talking about something that is l-i-t-e-r-a-l-l-y sweat-inducing.\ud83d\ude42<\/p>\n\n\n\n But you see the problem. Apparently, unless you are the Wall Street Journal, the New Yorker, or the BBC, getting visitors to confidently fill in the email signup form on your website is next to impossible. <\/p>\n\n\n\n Except that it\u2019s not. Let\u2019s try and unwrap this using the questions listed above. <\/p>\n\n\n\n Users are increasingly concerned about data privacy and security, especially when it comes to email addresses. <\/p>\n\n\n\n Every time a visitor enters their email address, it is saved in a database. Each time the email is used, it\u2019s a step toward building a detailed profile of the user that may include information such as their geographic location, employment status, hobbies, friends, search history, social media handles, banking products, and so forth. <\/p>\n\n\n\n Visitors are justifiably concerned. Which is why the best email signup forms display trust signals in the form of security badges, privacy policies, and clear statements on their objectives behind collecting visitors\u2019 email addresses. It is equally important to ensure compliance with data privacy laws such as GDPR, CCPA, etc. <\/p>\n\n\n\n Here\u2019s how the New Yorker does it. Note the underscored phrases. <\/p>\n\n\n \u2018I\u2019ll have what she\u2019s having\u2019 describes perfectly the human disposition toward social validation of some kind. Visitors to your website will be more likely to sign up if they are convinced that many others have already done so. <\/p>\n\n\n\n That\u2019s the power of social proof. Email signup forms that quantify the popularity of the brand will net more subscribers than those that don\u2019t. You may also include one customer testimonial alongside your form. Here\u2019s how the Content Marketing Institute utilizes social proof in their signup form. <\/p>\n\n\n Zoho Mail has included an elaborate client testimonial alongside their signup form. <\/p>\n\n\n Design directly affects user experience since it is tied to navigability. If your signup form is poorly designed, it is, oddly enough, more noticeable and proportionately off-putting. <\/p>\n\n\n\n Check out Pipedrive\u2019s signup form below. It checks all the boxes.<\/p>\n\n\n It is universally agreed that the best email signup forms are short. Visitors are not expected to fill in a federal form, are they? <\/p>\n\n\n\n As per Ominsend\u2019s research<\/a>, including just three fields in a signup form triggers maximum conversion. According to the same research, the majority of websites ask the visitor\u2019s first name and their email address. However, email plus phone number enjoys maximum signups. <\/p>\n\n\n\n Those are some interesting finds. Overall, the point remains: the lesser the number of fields in your signup form, the better. Consider Jasper\u2019s email signup form template below, which has just three fields. <\/p>\n\n\n General indifference is a problem. In spite of the dumbfounding advances in marketing, people are still instinctively averse to being sold to. Lack of incentives only reinforces it. <\/p>\n\n\n\n We\u2019re considering our fictional brand, PetPeeves. Not all visitors to PetPeeves\u2019s website are looking to buy something. They may just be looking for resources. Or they may have been directed to a blog post that might answer some of their questions. In short, user intent is as varied as the users themselves.<\/p>\n\n\n\n But, you want to deliver global value by transcending these local opportunities, potentially triggering longer, more substantial interfacing with the visitors. Which is why incentivizing signup forms by offering access to exclusive content, newsletters, discounts, etc. is crucial. <\/p>\n\n\n\n The Atlantic, for instance, lists how the viewer stands to benefit from subscribing to their newsletter. <\/p>\n\n\n If your signup form is not accessible, what\u2019s the point? So, if you cater to an international audience, make sure that the signup form is available in multiple languages. <\/p>\n\n\n\n Don\u2019t overlook localized content. Allow the visitors to choose their preferred language or region, and customize all email communications accordingly. This will significantly enhance user engagement. <\/p>\n\n\n\n In this post, we will consider the three principal types of email signup forms, namely popup form, landing page form, and inline form. <\/p>\n\n\n\n 1. Popup Form<\/strong>: Suppose you\u2019re reading an article about a scratch pad on PetPeeves, and suddenly a window seemingly from nowhere \u201cpops up\u201d in the middle of the content. That\u2019s known as the popup form. For instance, here\u2019s a popup on HubSpot\u2019s sales blog. <\/p>\n\n\nSignup Forms: From The Visitor\u2019s Perspective<\/h2>\n\n\n\n
Should I share my personal information with PetPeeves? <\/h3>\n\n\n\n
![\"New](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/New-Yorker-.png\")
<\/figure><\/div>\n\n\nShould I trust the reviews and testimonials on the website?<\/h3>\n\n\n\n
![\"Content](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Content-Marketing-Institute-.png\")
<\/figure><\/div>\n\n\n![\"Zoho](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Zoho-email.png\")
<\/figure><\/div>\n\n\nIsn\u2019t there something off with the way the signup form looks?<\/h3>\n\n\n\n
\n
![\"Pipedrive\u2019s](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Pipedrives-signup-form-.png\")
<\/figure><\/div>\n\n![\"pixel](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2022\/08\/2-pixel-perfect-templates.png\"){kind=tracking}
<\/a><\/div><\/div>\n\n\n\nWhy are there so many fields in a popup form? Is PetPeeves a scam?<\/h3>\n\n\n\n
![\"Jasper\u2019s](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/Jaspers-email-signup-form.png\")
<\/figure><\/div>\n\n\nWhy bother? After all, what\u2019s in it for me?<\/h3>\n\n\n\n
![\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/benefits.png\")
<\/figure><\/div>\n\n\n(Surprise question) But I don\u2019t speak English!<\/h3>\n\n\n\n
Types of Signup Forms<\/h2>\n\n\n\n
![\"Popup](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/popup-form.png\")
<\/figure><\/div>\n\n\n
![\"signup-form](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/signup-form.png\")
\r\n\t\t\t <\/div>\r\n\t\t\t \t\t\t <\/div>\r\n\t\t\t <\/div>\r\n\t\t\t ![\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/newsletter-sign-up-form.png\")
<\/figure><\/div>\n\n\n