{"id":21764,"date":"2022-07-12T03:26:00","date_gmt":"2022-07-11T21:56:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=21764"},"modified":"2024-08-16T10:15:01","modified_gmt":"2024-08-16T04:45:01","slug":"guide-to-abandoned-cart-emails-in-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/guide-to-abandoned-cart-emails-in-salesforce-marketing-cloud\/","title":{"rendered":"A Brief Guide to Abandoned Cart Emails in Salesforce Marketing Cloud (Includes Cool Tips and Strategies)"},"content":{"rendered":"\n

[This post was originally published on 17th Aug 2020. It has been updated on 12th July 2022.]<\/p>\n\n\n\n\n\n\n

Abandoned cart<\/em> \u2013 the bane of every eCommerce Marketer!<\/p>\n\n\n\n

Every organization that has an eCommerce arm worries about abandoned carts. And this worry is completely justified. An abandoned cart represents a potential sale that didn\u2019t quite convert into an actual sale \u2013 a case of too near, yet too far<\/em>.<\/p>\n\n\n\n

Why do online shoppers make the effort to initiate shopping, only to balk when taking it through to its logical conclusion, i.e. payment? As it turns out, there are plenty of reasons \u2013 they change their minds about buying the item (or maybe about buying it now<\/em>), they find better deals on other eCommerce sites, they didn\u2019t like the price, etc.
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\"Abandonment
Abandonment Survey Data
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To minimize abandoned carts and convert them into completed purchases, you can send these almost-customers abandoned cart emails. In fact, abandoned cart emails are a proven strategy to move site visitors towards purchase and payment. Salesforce Marketing Cloud (SFMC) enables marketers and email developers <\/a>to seamlessly design, deliver and track personalized abandoned cart emails that encourage shoppers to complete their purchase.<\/p>\n\n\n\n

If abandoned carts are problematic for your organization, then this article is for you. We will share some proven strategies and (abandoned) cart tricks using SFMC to help you minimize abandoned carts and improve your cart conversions. Let\u2019s start with a brief intro to abandoned cart emails in SFMC.<\/p>\n\n\n

\"Let<\/a><\/div><\/div>\n\n\n\n

Abandoned cart journeys and emails in Salesforce Marketing Cloud<\/strong><\/h2>\n\n\n\n

The abandoned cart journey is not restricted to SFMC alone. It actually leverages two components in B2C Commerce<\/em>: SFMC Personalization Builder<\/em> and the Commerce to Marketing Connector<\/em>. Therefore the abandoned card journey workflow includes steps that span both components:<\/p>\n\n\n\n

\"Abandoned
Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

SFMC Personalization Builder actively monitors and reacts to eCommerce customers, logs page views and purchases, and initiates and computes a shopping session to help with audience segmentation in abandoned cart cases. It also captures data about the audience and the abandoned items they left in their carts.<\/p>\n\n\n\n

With SFMC and B2C Commerce, you can initiate many scenarios with abandoned cart emails<\/a>:<\/p>\n\n\n\n