{"id":21848,"date":"2022-09-30T19:26:00","date_gmt":"2022-09-30T13:56:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=21848"},"modified":"2024-06-20T18:23:17","modified_gmt":"2024-06-20T12:53:17","slug":"reusable-email-templates-in-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/reusable-email-templates-in-salesforce-marketing-cloud\/","title":{"rendered":"An Easy Guide to Building Reusable Email Templates in Salesforce Marketing Cloud"},"content":{"rendered":"\n

[This post was originally published on 21st Aug 2020. It has been updated on 30th Sep 2022.]<\/p>\n\n\n\n

As every email marketer knows, when it comes to email marketing \u2013 timing is everything. A thank you or password reset email has to be sent out immediately in response to a customer\u2019s action. A birthday email has to go out in time for their birthday, and so on.
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Salesforce Marketing Cloud (SFMC) empowers email marketers to quickly and easily create world-class email campaigns \u2013 thanks to templates<\/em>. With a Salesforce email template, email marketers can save time and respond quickly to the needs of their subscribers with personalized emails<\/a> that promote meaningful engagements.<\/p>\n\n\n\n

This guide will tell you everything you need to know about reusable email templates in SFMC<\/a>. You will learn about the tool sometimes known as Salesforce Email Builder (Email Studio Content Builder)<\/em>, the different types of Salesforce HTML email templates<\/em>, and how to create email templates in Salesforce.<\/p>\n\n\n

\"Let<\/a><\/div><\/div>\n\n\n\n

Introduction to <\/strong>Salesforce email templates<\/strong><\/h2>\n\n\n\n

In simplest terms, a Salesforce email template provides a predefined<\/em> structure for email messages. Email marketers can use empty SFMC templates, or add content to a particular template with predefined areas for customization. They can build Salesforce marketing cloud email templates<\/a> with the brand\u2019s logo at the top, contact information at the bottom, and empty content blocks in the center that can be easily customized.<\/p>\n\n\n\n

\"Email<\/figure><\/div>\n\n\n\n

Now, when building a reusable email template in SFMC<\/a>, email marketers and their development team will find it useful to first visualize the design areas as \u2018layers\u2019 that stack on top of each other.<\/p>\n\n\n\n

Layer 1: Template<\/em><\/strong><\/p>\n\n\n\n

This is the foundation or \u2018base\u2019 layer that holds the key HTML & CSS structure to support the other 2 layers. It contains all the key HTML tags such as <head>,<style> and <body> to support the email.<\/p>\n\n\n\n

Layer 2: Layouts<\/em><\/strong><\/p>\n\n\n\n

This middle layer uses style classes built in the template to change how the email looks on different devices, e.g. desktop vs Smartphone.<\/p>\n\n\n\n

Three of the most commonly-used layout structures are:<\/p>\n\n\n\n