{"id":21906,"date":"2022-08-30T05:03:00","date_gmt":"2022-08-29T23:33:00","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=21906"},"modified":"2023-03-13T17:02:55","modified_gmt":"2023-03-13T11:32:55","slug":"guide-to-create-behavioral-triggers-in-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/guide-to-create-behavioral-triggers-in-salesforce-marketing-cloud\/","title":{"rendered":"A Useful Guide to Using Behavioral Triggers in Salesforce Marketing Cloud"},"content":{"rendered":"\n

[This post was originally published on 28th Aug 2020. It has been updated on 30th Aug 2022.]<\/p>\n\n\n\n

\u201cTo keep a slender figure, no one can deny..\u201d<\/em> (vintage print ad for Lucky Strike<\/em> cigarettes)<\/p>\n\n\n\n

\u201cAll think alike about the pause that refreshes\u201d<\/em> (vintage print ad for Coca Cola<\/em>)<\/p>\n\n\n\n

\u201c3 times more powerful for colds\u201d<\/em> (vintage print ad for Coca Cola<\/em>)<\/p>\n\n\n\n

Remember these old ads? Some are considered classic and creative, some induce eye rolls, while others make you cringe. But what all of them \u2013 and the Marketing strategies<\/a> that drove them \u2013 have in common is that they were unidirectional<\/em>, moving from the brand<\/em> to the customer<\/em>. The brand presented an ad and the customer consumed it. That\u2019s it! In such cases, marketers and advertising executives brainstormed ways to entice their audience, ran an ad (usually on radio or in print), hoped that it would help sell their product and then sat back and waited. Customers\u2019 opinions were rarely sought, and if they were, it took weeks or months to take a wise business decision based on this data. And by the time they did, it was too late to make a difference.<\/p>\n\n\n\n

Today, thanks to internet-driven digitalization and online marketing, brands have access to a plethora of statistics and metrics about their customers, their history, demographics, preferences, challenges, peeves…the list is endless. Moreover, a huge proportion of all this data is available near-instantly. This gives brands real-time information as to the success (or failure) of their campaigns. This then enables them to improve the ways in which they reach out to, communicate with and serve their audience with content that appeals directly<\/em> to them.<\/p>\n\n\n\n

This type of consumer data-driven or \u2018triggered\u2019 marketing is known as Behavioral Marketing<\/em>. This includes Email Marketing. The more accurate brands are with using their customers\u2019 information<\/a> to create triggered Email Marketing campaigns, the better their chances for more opens, click-throughs and conversions. To create behavioral marketing-based email campaigns, the first step is to identify and create behavioral email marketing\u2018triggers\u2019. And Salesforce Marketing Cloud (SFMC) is perfect for this.<\/p>\n\n\n

\"Hire<\/a><\/div><\/div>\n\n\n\n

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Behavioral triggers<\/strong> (particularly behavioral triggers in Salesforce) are considered \u2018low hanging fruit\u2019 for Email Marketing automation because they\u2019re easy to use and can produce great results. And that\u2019s why you and your in-house SFMC experts<\/a> should think about using behavioral email marketing triggers for your campaigns from the time you start working on your SFMC template design!<\/p>\n\n\n\n

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Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

In this guide, we\u2019ll cover everything you ever wanted to know about behavioral triggers in Salesforce including what is a trigger, types of triggers and how to create email marketing triggers in SFMC. <\/p>\n\n\n\n

What is a <\/strong>Behavioral Trigger in Salesforce<\/strong> <\/strong><\/h2>\n\n\n\n

A quick primer on triggered emails in Salesforce Marketing Cloud<\/strong><\/p>\n\n\n\n

A trigger in SFMC refers to a particular action taken by an individual subscriber. It is an Apex code (hence called Apex trigger<\/em>) used to perform an operation before or after a record is operated. These operations can be:<\/p>\n\n\n\n