{"id":21930,"date":"2020-08-31T18:39:45","date_gmt":"2020-08-31T13:09:45","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=21930"},"modified":"2025-03-25T12:49:29","modified_gmt":"2025-03-25T07:19:29","slug":"sender-authentication-package-in-sfmc","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/","title":{"rendered":"All you wanted to know about SAP in SFMC"},"content":{"rendered":"\n<p>SAP or Sender Authentication Package is a set of tools provided by <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Marketing Cloud<\/a> (SFMC) to provide branding services to the customers. It matches the client\u2019s domain and ensures that authenticated emails are sent to the end customers. SAP needs to be purchased additionally to enhance the brand value of the customers. These tools are used for providing branding to the domain, image and links.<\/p>\n\n\n\n<p>So, let\u2019s get started with Sender Authentication Package in Marketing Cloud.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How\"><strong>How SAP Improves Email Deliverability&nbsp;<\/strong><\/h2>\n\n\n\n<p>So here\u2019s how SAP improves email deliverability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SAP secures email authentication through SPF, DKIM, and DMARC which are included in the package.<br \/><\/li>\n\n\n\n<li>SAP helps you monitor and improve your sender reputation.<br \/><\/li>\n\n\n\n<li>SAP also sets up automated triggers for specific email sequences.<br \/><\/li>\n\n\n\n<li>Tools offered by SAP are utilized to monitor send routes to ensure optimal delivery.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"SAP\"><strong>SAP (Sender Authentication Package) features:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dedicated IP<\/strong> &#8211; It is an IP address that can only be used by a single sender (domain) and is not shared with other senders. The sender is responsible for building the reputation of the IP address and maintaining it. It is advised to use Dedicated IP in case the email volume is more than 250k\/month. There can be multiple IP addresses with a Salesforce Marketing cloud Business unit. Dedicated IP addresses can be bought with or without SAP.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Private domain<\/strong> &#8211; Domain names are user-friendly names associated with an IP address. A private domain can be purchased separately to indicate better security and to increase customer confidence. The private domain acts as the From address on your email. It can be used for landing pages or emails.<br \/>A single BU can have multiple private domains configured as a part of the setup. The private domain can be bought with or without SAP. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image wrapping <\/strong>&#8211; This feature helps the images provide references to the authenticated customer domains instead of Marketing Cloud reference. This comes with the SAP package from Marketing cloud and can\u2019t be purchased separately.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Link wrapping<\/strong> &#8211; This feature helps the links on the<a href=\"https:\/\/email.uplers.com\/salesforce-pardot-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Salesforce template<\/a> and provides references to the customer\u2019s domains instead of Marketing cloud reference. This comes with the SAP package from Marketing cloud and can\u2019t be purchased separately.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reply Mail management<\/strong> &#8211; This feature helps to decide and respond to the email responses from subscribers. The examples are Out of Office, Unsubscribe requests etc. This comes as a part of SAP in Marketing cloud and can also be purchased as an individual item without SAP (Sender Authentication Package)<\/li>\n<\/ul>\n\n\n\n\n\n\n<p><\/p>\n\n\n\n<p><strong>To explain the concept of Salesforce Sender Authentication Package visually, we will look at an example from a recent email from Grammarly.<\/strong><\/p>\n\n\n<div class=\"wp-block-image border1-black\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"521\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0.png\" alt=\"Email from Grammarly\" class=\"wp-image-21931\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0.png 874w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-300x179.png 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-768x458.png 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-235x140.png 235w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/pasted-image-0-624x372.png 624w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><figcaption class=\"wp-element-caption\"><br \/><\/figcaption><\/figure><\/div>\n\n\n<p><strong>The above image displays the following aspects of Marketing Cloud SAP:<\/strong><\/p>\n\n\n\n<p>1. <strong>SAP domain<\/strong>: SAP domain is mentioned in the above email is \u2018<em>sent.grammarly.com<\/em>\u2019.<\/p>\n\n\n\n<p>2. <strong>Reply mail management [RMM]<\/strong>: This is mentioned as <em>\u2018No Reply<\/em>\u2019 along with a long email address.&nbsp;<\/p>\n\n\n\n<p>3. <strong>DKIM identifier<\/strong>: DomainKeys Identified Mail (DKIM) is an identification technique used by the receiver of the email to check whether the email was sent &amp; authorized by the real domain owner. This comes as a part of the SAP (Sender Authentication Package) in Marketing cloud.<\/p>\n\n\n\n<p>4. <strong>Image wrapping<\/strong>: The link to the image is pointing towards Grammarly\u2019s domain instead of the Marketing cloud link. The images in the email are being wrapped by the chosen authenticate domain i.e Grammarly.&nbsp;<\/p>\n\n\n\n<p>5. <strong>Link wrapping<\/strong>: All the links in the email are pointing towards the authenticated domain i.e. Grammarly instead of Marketing cloud links.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Domain\"><strong>Domain &amp; configuration options<\/strong><\/h2>\n\n\n\n<p>If there is an implementation partner or vendor helping the customer to implement a Marketing Cloud project then SAP configuration should be performed by the&nbsp; implementation partner with some help from the customer\u2019s IT team. They should directly liaison with Salesforce to take this exercise to fruition.<\/p>\n\n\n\n<p>The first step in the process is to purchase the SAP from Salesforce. This can be done by contacting your assigned Account Executive and expressing interest in purchasing the SAP for your marketing cloud account. This process should be done in conjunction with procuring your Marketing cloud licenses.&nbsp;<\/p>\n\n\n\n<p>The next step is to decide about the purchase and configuration of the domain in your SAP. There are three options presented to the customers for SAP configuration:<\/p>\n\n\n\n<p>1. Let Salesforce purchase new domain on your behalf and configure SAP on that domain. This domain will be used dedicatedly for the Marketing Cloud.<\/p>\n\n\n\n<p>2. Customers can reuse their existing domain or subdomain for Marketing Cloud. Salesforce will authenticate this domain for the customer. This option is by far the most famous with the customers. This is because most of the customers have existing domains or subdomains which they are willing to repurpose for the Marketing cloud purposes.&nbsp;<\/p>\n\n\n\n<p>3. Customers can also self-host the DNS using their domain or subdomain.<\/p>\n\n\n\n<p>As mentioned above, the most popular option is the second one with customers choosing to reuse their existing domain\/subdomains.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n<div class=\"banner_wrapper\" style=\"\"><div class=\"banner  banner-20795 bottom vert custom-banners-theme-default_style\" style=\"\"><a class=\"custom_banners_big_link\"  target=\"_blank\"  href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-email-specialist\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg\" class=\"attachment-full size-full\" alt=\"Let us manage your email campaigns in SFMC\" srcset=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1.jpg 800w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-300x75.jpg 300w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-768x192.jpg 768w, https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/07\/campaigns-in-SFM_V1-1-624x156.jpg 624w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setup\"><strong>SAP setup process&nbsp;<\/strong><\/h2>\n\n\n\n<p>This section is dedicated to steps required to configure Marketing Cloud Salesforce Sender Authentication Package with the second option.<\/p>\n\n\n\n<p>1. Customer needs to decide the domain or subdomain name or repurpose the existing domain for SAP in Marketing cloud.<\/p>\n\n\n\n<p>2. After the domain or subdomain is decided, DNS entries need to be changed by the customer\u2019s IT team. This step requires the addition of a few entries in the DNS file. Since this step requires knowledge of DNS configuration, it is recommended to be done by an experienced IT team on the customer side.<br \/>For a detailed understanding of the steps required to make the changes in the DNS file, please refer to the <a href=\"https:\/\/help.salesforce.com\/articleView?id=mc_es_subdomain_delegation_guide.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">help documentation<\/a>.&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p>3. Next step is to raise a case with Salesforce for configuring SAP. After raising the case with Salesforce, they will request you to fill a SAP form. Once you submit the form, it usually takes five business days to complete the SAP configuration. Please follow the below links for more detailed information on how to fill the SAP form.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=j6mJ_ms49lk\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How to Fill Out the Sender Authentication Package (SAP) Form Part 1<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=YQ-zENHOaoQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How to Fill Out the Sender Authentication Package (SAP) Form Part 2<\/a><\/p>\n\n\n\n<p>4. After the SAP is configured by the Salesforce team, you will receive the confirmation via a case and then you are good to configure the following in your Marketing Cloud org.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multiple From Addresses<\/li>\n\n\n\n<li>Create Sender profiles&nbsp;<\/li>\n\n\n\n<li>Create Send classifications<\/li>\n<\/ul>\n\n\n\n<p>Your Salesforce Sender Authentication Package is configured after completion of the above steps and your Marketing Cloud is ready for sending authenticated emails to your subscribers.<\/p>\n\n\n\n<p>Just so you know the significance of SAP, take a look at the following table which highlights the key differences between sending an email with SAP and without SAP.<\/p>\n\n\n\n<p><br \/><\/p>\n\n\n\n<figure class=\"wp-block-table email-profile-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Without SAP<\/strong><\/td><td><strong>With SAP<\/strong><\/td><\/tr><tr><td><strong>Branding<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Generic SFMC domains used in links and images. &#8220;Via&#8221; or &#8220;Mailed-by&#8221; may show SFMC<\/td><td>Consistent brand experience, emails coming from your own domain<\/td><\/tr><tr><td><strong>Deliverability<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Typically uses shared IP addresses, deliverability may be affected<\/td><td>Uses a dedicated IP address, eliminating potential deliverability bugs<\/td><\/tr><tr><td><strong>Control<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Limited control over sender reputation<\/td><td>Greater control over sender reputation<\/td><\/tr><tr><td><strong>Domain Alignment<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Less alignment, may cause issues with DMARC<\/td><td>Stronger alignment, no DMARC issues<\/td><\/tr><tr><td><strong>Authentication<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Basic authentication as used by SFMC<\/td><td>Stronger authentication<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Wrapping\"><strong>Wrapping It Up<\/strong><\/h2>\n\n\n\n<p>SAP (Sender Authentication Package) is a necessary branding tool to boost brand presence and enhance customer confidence in the emails originating from your brand name. We have explained all the features of SAP along with whether it can be purchased separately or with SAP.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The steps mentioned in this blog are required to configure the SAP (Sender Authentication Package) \u2013 beginning from deciding about the domain or subdomain to filling out the SAP form. We hope this information helps you answer the many questions you have about SAP in SFMC.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wonder what SFMC\u2019s SAP (Sender Authentication Package) has to offer you? Read this blog to find out! \u2026<\/p>\n","protected":false},"author":1,"featured_media":21933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1158],"tags":[],"class_list":["post-21930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide To SAP (Sender Authentication Package) In SFMC<\/title>\n<meta name=\"description\" content=\"SAP or Sender Authentication Package is a set of tools provided by Salesforce Marketing Cloud (SFMC). Check our complete guide to SAP in SFMC. Visit Here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide To SAP (Sender Authentication Package) In SFMC\" \/>\n<meta property=\"og:description\" content=\"SAP or Sender Authentication Package is a set of tools provided by Salesforce Marketing Cloud (SFMC). Check our complete guide to SAP in SFMC. Visit Here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-31T13:09:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T07:19:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/SAP_V1-540x282.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/\",\"name\":\"Guide To SAP (Sender Authentication Package) In SFMC\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/SAP_V1.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"SAP or Sender Authentication Package is a set of tools provided by Salesforce Marketing Cloud (SFMC). Check our complete guide to SAP in SFMC. Visit Here.\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/SAP_V1.jpg\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/SAP_V1.jpg\",\"width\":1170,\"height\":470,\"caption\":\"SFMC Sender Authentication Package\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All you wanted to know about SAP in SFMC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\",\"url\":\"https:\/\/email.uplers.com\/blog\/\",\"name\":\"Email Uplers\",\"description\":\"Email Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/email.uplers.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\",\"name\":\"Kevin George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"caption\":\"Kevin George\"},\"description\":\"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kevin-george-email\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide To SAP (Sender Authentication Package) In SFMC","description":"SAP or Sender Authentication Package is a set of tools provided by Salesforce Marketing Cloud (SFMC). Check our complete guide to SAP in SFMC. Visit Here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/","og_locale":"en_US","og_type":"article","og_title":"Guide To SAP (Sender Authentication Package) In SFMC","og_description":"SAP or Sender Authentication Package is a set of tools provided by Salesforce Marketing Cloud (SFMC). Check our complete guide to SAP in SFMC. Visit Here.","og_url":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/","og_site_name":"Email Uplers","article_publisher":"https:\/\/www.facebook.com\/email.uplers\/","article_published_time":"2020-08-31T13:09:45+00:00","article_modified_time":"2025-03-25T07:19:29+00:00","og_image":[{"width":540,"height":282,"url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/SAP_V1-540x282.jpg","type":"image\/jpeg"}],"author":"Kevin George","twitter_card":"summary_large_image","twitter_creator":"@email_uplers","twitter_site":"@email_uplers","twitter_misc":{"Written by":"Kevin George","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/","url":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/","name":"Guide To SAP (Sender Authentication Package) In SFMC","isPartOf":{"@id":"https:\/\/email.uplers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#primaryimage"},"image":{"@id":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#primaryimage"},"thumbnailUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/SAP_V1.jpg","author":{"@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa"},"description":"SAP or Sender Authentication Package is a set of tools provided by Salesforce Marketing Cloud (SFMC). Check our complete guide to SAP in SFMC. Visit Here.","breadcrumb":{"@id":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#primaryimage","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/SAP_V1.jpg","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/08\/SAP_V1.jpg","width":1170,"height":470,"caption":"SFMC Sender Authentication Package"},{"@type":"BreadcrumbList","@id":"https:\/\/email.uplers.com\/blog\/sender-authentication-package-in-sfmc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/email.uplers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"All you wanted to know about SAP in SFMC"}]},{"@type":"WebSite","@id":"https:\/\/email.uplers.com\/blog\/#website","url":"https:\/\/email.uplers.com\/blog\/","name":"Email Uplers","description":"Email Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/email.uplers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa","name":"Kevin George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","caption":"Kevin George"},"description":"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/kevin-george-email\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/21930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/comments?post=21930"}],"version-history":[{"count":26,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/21930\/revisions"}],"predecessor-version":[{"id":42238,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/21930\/revisions\/42238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media\/21933"}],"wp:attachment":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media?parent=21930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/categories?post=21930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/tags?post=21930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}