{"id":22043,"date":"2020-09-08T18:09:59","date_gmt":"2020-09-08T12:39:59","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=22043"},"modified":"2021-12-03T23:59:11","modified_gmt":"2021-12-03T18:29:11","slug":"uses-of-crm-data-and-sfmc-email-studio-to-build-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/uses-of-crm-data-and-sfmc-email-studio-to-build-email-marketing-campaigns\/","title":{"rendered":"How to Leverage CRM Data And SFMC Email Studio To Build Better Email Marketing Campaigns"},"content":{"rendered":"\n

Email marketing delivers better RoI than almost every other type of digital marketing. For $1 you spend<\/em>, you can potentially generate $38 in revenue<\/em>.<\/p>\n\n\n\n

However, this kind of success doesn\u2019t happen by fluke. It requires good planning and great execution. Moreover, today\u2019s customers are fickle. If they receive suboptimal emails with impersonal greetings, to-whomsoever-it-may-concern<\/em>-type advertisements or faceless special offers, they won\u2019t think twice before marking a particular email as spam or from unsubscribing.<\/p>\n\n\n\n

An email marketer, not to mention an SFMC email specialist,<\/a> should be aware of these pitfalls. They should also know that one of the most effective ways to stay top-of-the-mind with today\u2019s customers is with CRM email marketing<\/a> and Salesforce Marketing Cloud (SFMC) Email Studio.<\/p>\n\n\n\n

This brief guide covers useful information about CRM system email marketing and SFMC Email Studio to help you create better email marketing campaigns for your brand.<\/p>\n\n\n

\"Our<\/a><\/div><\/div>\n\n\n\n

What is <\/strong>CRM Email Marketing<\/strong>?<\/strong><\/h2>\n\n\n\n

CRM email marketing is the use of CRM (Customer Relationship Management) tools and data to implement more personalized and effective email marketing campaigns<\/a>.<\/p>\n\n\n\n

Older \u2018blast all\u2019-type of mass email marketing methods \u2013 pejoratively known as spray and pray email marketing<\/em> \u2013 focused on a large, ambiguous audience and often ended up tagged as an unsolicited annoyance. CRM email marketing makes use of CRM data to design and perfect a customized approach to email marketing. It focuses on the individual email recipient in personalized, highly-targeted, non-intrusive ways. In other words: one-to-one<\/em>, not one-to-many<\/em>.<\/p>\n\n\n\n

Powered by detailed and accurate CRM data, CRM system email marketing becomes a valuable source of information for already-interested customers, as well as a way to ensure more accurate lead targeting for brands. Thus, by leveraging CRM data, email marketers and SFMC email specialists can enhance their engagement strategies, and build more meaningful and mutually-beneficial relationships with subscribers and customers.<\/p>\n\n\n\n

CRM data encompasses a wide variety of customer details that you collect, store and analyze using your CRM program. These include:<\/p>\n\n\n\n