{"id":22164,"date":"2020-09-16T17:40:10","date_gmt":"2020-09-16T12:10:10","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=22164"},"modified":"2023-03-27T19:27:21","modified_gmt":"2023-03-27T13:57:21","slug":"email-marketing-automation-for-holiday-campaign","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/email-marketing-automation-for-holiday-campaign\/","title":{"rendered":"10 Brilliant Ways You Can Use Automation for Holiday Email Marketing"},"content":{"rendered":"\n

The most awaited time of the year \u2013 aka the holiday season \u2013 is almost upon us. Apart from spreading festive cheer among people from all walks of life, the holiday season is vital from a business standpoint too. According to the US National Retail Federation<\/a>, most businesses generate up to 30% of the sales during this time of the year.<\/p>\n\n\n\n

Given the strong ROI<\/a> of email marketing, leveraging it to capitalize on your customers\u2019 purchase momentum is a strategic move. With email automation<\/a>, you can create and schedule your campaigns ahead of time and make them stand out in a deluge of holiday messaging.<\/p>\n\n\n\n

How Email Marketing Automation Works?<\/strong><\/h2>\n\n\n\n

Email automation allows you to create a series of emails as part of a targeted campaign and then send them automatically to the subscribers in your email list. From turning leads into customers and one-time customers into repeat buyers, email automation has been a game-changer for this mode of digital marketing.<\/p>\n\n\n\n

Once a campaign has been created, email automation works on autopilot to make your message reach your audience. Thus, allowing you to focus on other aspects of business operations.<\/p>\n\n\n\n

Using Email Automation for Holiday Marketing<\/strong><\/h2>\n\n\n\n
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The holiday season is when customer spending peaks. In 2019, Americans are believed to have spent close to $730 billion<\/a> during the holidays alone. Given that this season spans over two months, it\u2019s important to know what is the right time to reach out to your audience so that the probability of them acting on your CTA is the highest.<\/p>\n\n\n\n

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According to Statista<\/a>, Cyber Monday<\/a> that follows Thanksgiving<\/a> sees the highest number of online sales. This is followed by Black Friday, Thanksgiving, Small Business Saturday, Day before Thanksgiving and Veteran\u2019s Day. So, starting your email promotions well before your customers go on a spending spree and sustaining it through the holiday season is ideal.<\/p>\n\n\n\n

This way, you can capture your customers\u2019 attention before they feel spent and run out of money for making purchases.<\/p>\n\n\n\n

Benefits of Email Marketing Automation<\/strong><\/h2>\n\n\n\n

Crafting and sending out individual emails in a series-long campaign can be a daunting and time-consuming task. Email automation frees you from this burden, allowing you to focus on other strategic initiatives instead. Some of the key benefits of automating your email marketing campaigns<\/a> for the holiday season include:

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1.<\/strong> Building on Brand Recall Value<\/strong><\/p>\n\n\n\n

According to an Experian report<\/a>, nine out of 10 businesses are using email marketing to reach out to potential buyers during the holiday season. Your customers expect to hear from you. And nearly 40% of buyers say that their buying decisions are influenced by these emails.<\/p>\n\n\n\n

Using automated emails to reach out to your subscribers regularly is a great way to keep your brand fresh in their memory. You can also leverage an automation software<\/a> to respond to queries by automating follow-ups, which gives them the extra nudge needed to make a purchase.<\/p>\n\n\n\n

2.<\/strong> Time-effectiveness<\/strong><\/p>\n\n\n\n

With sales rising, the holiday season is usually busier than the rest of the year for most businesses. After all, running email marketing campaigns isn\u2019t all that you have to do to keep a business running. Thus, automated emails can help you leverage this effective marketing tool<\/a> even with limited time at hand. Your emails will reach your subscribers\u2019 inboxes even when you have closed your offices to give your team members some time with their families.<\/p>\n\n\n\n

3.<\/strong> Scope to Repurpose Campaigns<\/strong><\/p>\n\n\n\n

Of course, setting up these automated campaigns requires some time and effort. The good news is that these campaigns don\u2019t have to be for one-time use. You can repurpose a Thanksgiving campaign for Valentine\u2019s Day three months down the line or rehash it for the next Thanksgiving.<\/p>\n\n\n\n

Top 10 Ways to Leverage <\/strong>Automation for Holiday Email Marketing<\/strong><\/h2>\n\n\n\n

Given that most businesses, including your competitors, run automated email campaigns to reach out to prospective buyers, how do you make your holiday messaging standout? Here are 7 brilliant ways to use automation for holiday email marketing effectively:<\/p>\n\n\n\n

1.<\/strong> \tReconnect with your Customers<\/strong><\/p>\n\n\n\n

Every business owner knows that selling to existing or former buyers is more profitable than acquiring new customers. The holiday season is the perfect time to revive these old ties. Automation platform Omnisend found that customer reactivation<\/a> shoots past 106% around Black Friday. So, targeting these old customers via automated emails is a great way to fire up sales.<\/p>\n\n\n\n

2.<\/strong> \tBe quick in responding to New Queries<\/strong><\/p>\n\n\n\n

Automation allows you not just to pre-set your promotional emails but also follow-up responses to customer communication. This means when a potential buyer submits a query, the automation software instantly sends a pre-written response. You can set these responses to contain pointed and useful information based on the most common queries you receive. This goes on to show your prospective buyers that you\u2019re never too busy to respond, not even during the holiday season. That helps build upon trust and credibility.<\/p>\n\n\n\n

3.<\/strong> \tOffer special Holiday Promotions<\/strong><\/p>\n\n\n\n

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As we have seen, buying peaks during the holiday season. The deals offered by e-commerce as well as brick-and-mortar businesses play an important role in it. To make sure that you get the lion\u2019s share of this lucrative piece, use email automation to make your promotions reach your customers\u2019 inboxes ahead of time. This requires a structured approach:<\/p>\n\n\n\n