Naturally, then, you\u2019d want to capitalize on this trend to optimize your revenue. And what better way to do that than offering your target customer base exactly what they are on the lookout for? <\/p>\n\n\n\n
Critical insights gathered through CRM (customer relationship management) systems have been known to improve the customer experience for 74% of businesses<\/a> using them. Email marketing remains 40 times more effective<\/a> than other channels of digital marketing such as Twitter and Facebook combined.<\/p>\n\n\n\n So, why not use pointed data insights to create targeted marketing messages and deliver them to your audience through the most effective channel? That\u2019s where CRM email marketing<\/a> comes in.<\/p>\n\n\n\n We tell you what it is and how you can leverage it to generate more sales this holiday season:<\/p>\n\n\n\n CRM email marketing means tapping into the functionalities of a CRM system to create highly timely, personalized, and professional email templates and maximize their outreach. It marries well with the goal of gaining an edge over your competitors by reaching potential buyers at a time and in a manner that is most likely to get them to act on your CTA.<\/p>\n\n\n\n This can be achieved by basing your email marketing campaigns on the data gathered by the CRM \u2013 gender, age, purchase preferences, website history, time spent, and so on.<\/p>\n\n\n\n Given the strong ROI of email marketing<\/a>, it makes sense to capitalize on its outreach and effectiveness. Here is how CRM email marketing helps you do that:<\/p>\n\n\n\n Using CRM and email marketing in tandem is most crucial during a busy time such as the holiday season. It will help you create messages that stand out from the crowd and do so with minimal investment of time and effort. At a time when competition is high, businesses are shooting emails for every possible use case, and your team members need time off to be with family and friends, CRM email marketing can be an invaluable tool.<\/p>\n\n\n\n Here are 7 ways you can leverage CRM email marketing optimally during the busy holiday season:<\/p>\n\n\n\n For email marketing to be effective during the holiday season, it should not only be timely but also relevant. Don\u2019t let outdated or low-quality email lists hold you back. Before you start working on your first campaign, take the time to clean up your list. Use insights from your CRM system to remove duplicate and hard bounce addresses.<\/p>\n\n\n\n If the number of inactive subscribers outweighs the responsive ones, use CRM insights to create a targeted pre-holiday email campaign<\/a> to get them excited about your offerings. Then, build upon this momentum once the holiday season sets in.<\/p>\n\n\n\n Integrated CRM email marketing is sought after because it helps you gather key details about your user base and then use this information to create tailored email messages. So, make sure you are tapping into it to run targeted campaigns for your users during the holiday season.<\/p>\n\n\n\n For instance, if you run a retail business for adventure sports, start by adding an \u2018interests\u2019 field to your CRM. Then, tap into this pool of user-generated data to send your subscribers emails related to their area of interest. For instance, if a user enjoys snowboarding, sending them emails about ski gear would be futile. Segmenting these users and creating a snowboarding-related campaign for them instead will improve your conversion rate manifold.<\/p>\n\n\n\n Similarly, if you are an ecommerce company, you can segment your list based on the amount a customer spends on your platform per year or during the holiday season, and design a different workflow for each segment. <\/p>\n\n\n\n Use your CRM to set up real-time visitor tracking on your website, and then, use these alerts to make relevant recommendations based on their activity. Use templated emails to send out timely promo codes or special holiday deals to nudge them to make a purchase with a single click. This serves the dual purpose of creating customized content without losing precious time.<\/p>\n\n\n\n When you browse through a website or app, any product that you click on is often followed by a \u2018frequently bought together\u2019, \u2018you may also like\u2019, \u2018user who bought this, also bought\u2019 sections. Why not leverage the user data in your CRM to replicate this approach in your email marketing as well.<\/p>\n\n\n\n Let\u2019s say, you are an apparel retailer from whom a customer has just bought a pair of jeans. Plugging more pants options is not likely to yield results because the likelihood of them making a repeat purchase so soon is low. Instead, if you promote boots, coats, or pullovers that \u2018complete the look\u2019, they are more likely to act on your suggestion, especially when they are excited about shopping during the holiday season.<\/p>\n\n\n\n Repeating the same tasks often gets in the way of generating and converting leads through email marketing during the busy holiday season. Free up your already strained team\u2019s time by automating tasks that have to be repeated for every new visitor, subscriber<\/a>, or a potential buyer. For instance, you can automate essential workflows such as welcome emails that have to be sent out to every new subscriber. Similarly, cart abandonment<\/a> is a common issue that all businesses grapple with. So, the process of sending emails containing promo codes or special discounts when a user abandons a purchase can also be automated.<\/p>\n\n\n\n The leads generated this holiday season can be nurtured in the next and the one after that by creating an automated workflow that segments your seasonal buyers into a dedicated list.<\/p>\n\n\n\n Your loyal, returning customers are your biggest asset. Since the holiday season is the time when sales and promotions both see a spike, you must leverage your CRM email marketing to build upon the experience of this segment of customers. Use the data on returning customers to create a targeted email campaign for them, rewarding them for their loyalty to your brand with special discounts and exclusive offers. Seek their feedback, be responsive to their queries, and grievances to keep your sales booming during and after the holiday season.<\/p>\n\n\n\n Before you launch your email marketing campaign, go over the calendar, and mark all the important days. Then, set up a schedule for the ones you want to capitalize on. Of course, you\u2019d want to target popular ones such as Black Friday<\/a>, Cyber Monday, Halloween<\/a>, Thanksgiving<\/a>, and Christmas<\/a>. Based on the demographic profile of your mailing list, also capitalize on less prominent holidays such as Green Sunday, Veteran\u2019s Day, Hanukkah, and Small Business Saturday. But don\u2019t overdo it, as the risk of email fatigue is very real during this time of the year.<\/p>\n\n\n\n There\u2019s a lot to be done ahead of and during the holiday season. You can give your efforts a clear direction and control their outcome more decisively by simply leveraging CRM email marketing.<\/p>\n\n\n\n At Email Uplers<\/a>, we provide you with an established ecosystem to help you automate every html email campaign – on or off the holiday season. Visit this link to learn more about what\u2019s in store for you<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" The holiday season is about to kick in. While the shopping madness brings with it hectic schedules and crazy work hours, it is indisputably the most lucrative time of the year for businesses across industry verticals. In fact, according to the US National Retail Foundation, a sudden and consistent spike in sales volumes can be […]<\/p>\n","protected":false},"author":1,"featured_media":22202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1186],"tags":[],"class_list":["post-22201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"yoast_head":"\nWhat is CRM Email Marketing?<\/h2>\n\n\n\n
![\"crm](\"https:\/\/lh4.googleusercontent.com\/O6yLWq-7BWjGninMkX8JAKzhC3DLm6cUX43aP6OrbU6bpuVAZBfs1fN939nRt0h_bW6vVmEhmKY2O4zDyJNCQvawDRVCEWQKvT8smBaKChqqz9fTGtZ8714HRp6yxAbKN7hZ1tTo\")
Benefits of CRM Email Marketing<\/h2>\n\n\n\n
![\"Expand](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2020\/10\/blog-banner-2-1.jpg\")
<\/a><\/div><\/div>\n\n\n\n7 Ways to Leverage CRM Email Marketing During The Busy Holiday Season<\/h2>\n\n\n\n
1.<\/strong> Update Your Lists<\/h3>\n\n\n\n
![\"email](\"https:\/\/lh5.googleusercontent.com\/ySMk87BZisKkeBIqOt0i7W0TH4ErRAZmpWrXWY6l3nD0citgDgJfCJBn-r-NR-hqO3YYHs93wXxK_QtNGjdTXNIhy8Yum_rZ4CGcsmQXB7DFlnb8NOGcWjG42Vshz1g2JoGpAOZv\")
2.<\/strong> Run Targeted Campaigns<\/h3>\n\n\n\n
![\"targeted](\"https:\/\/lh3.googleusercontent.com\/V0A49NIQ5m1ON50GOO2doMIcHeYW0F2r_3Oslwkuc2CrWg7xfG235dblcC0bEMzFCKU-mqlmD9ie0-cAVwvNQQFk5UPTcc1GsrZhDbbWOqu9OTfHUBiq3qy1njaWzHGaVoLfke3U\")
3.<\/strong> Tap into Templated Emails<\/h3>\n\n\n\n
4.<\/strong> Turn Visits into Purchases<\/h3>\n\n\n\n
5.<\/strong> Automate Follow Up Tasks<\/h3>\n\n\n\n
6.<\/strong> \tPrioritize Customer Retention<\/strong><\/h3>\n\n\n\n
7.<\/strong> Set Up a Schedule<\/h3>\n\n\n\n
The Takeaway<\/h2>\n\n\n\n