{"id":22268,"date":"2020-09-22T18:58:21","date_gmt":"2020-09-22T13:28:21","guid":{"rendered":"https:\/\/email.uplers.com\/blog\/?p=22268"},"modified":"2023-03-13T17:05:38","modified_gmt":"2023-03-13T11:35:38","slug":"5-powerful-salesforce-marketing-cloud-strategies-for-the-retail-industry","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/5-powerful-salesforce-marketing-cloud-strategies-for-the-retail-industry\/","title":{"rendered":"5 Powerful Salesforce Marketing Cloud Strategies For The Retail Industry"},"content":{"rendered":"\n

\u201cRetail is dead!\u201d<\/p>\n\n\n\n

In an increasingly noisy world, this statement is one that makes people stop and take notice.<\/p>\n\n\n\n

But retail is not really dead; it\u2019s simply evolving<\/em>. As customers\u2019 demands change and they ask for better products, improved service and more convenient communication touchpoints, the industry finds itself at an inflexion point. Even with email marketing, retail customers demand more personalized messages, tailored content and special offers that meet their specific needs. That\u2019s why retail businesses need to re-align themselves to adapt to new technologies and resources for the retail industry, especially for email marketing. <\/p>\n\n\n\n

And one of the best ways to do this is by leveraging world-class Salesforce retail solutions, especially those within the Salesforce Marketing Cloud (SFMC) ecosystem. SFMC tools can help position your retail business prominently through email marketing in this challenging customer-driven retail environment \u2013 if you know which strategies to use, when and how. <\/p>\n\n\n

\"Hire<\/a><\/div><\/div>\n\n\n\n

Here are 5 time-tested email marketing strategies to help you make the most of SFMC for your retail business.<\/em><\/p>\n\n\n\n

1. Improve customer segmentation with Email Studio<\/strong><\/h2>\n\n\n\n

Customer segmentation is important in every industry, but in the retail industry, it\u2019s absolutely critical. After all, no brand would want to email pre-teen girls with information about a new line of maternity clothes, or balding men with special offers on hair straighteners!<\/p>\n\n\n\n

With audience segmentation, you can understand the needs of your specific customer group (or groups), and align your email marketing strategies and messaging \u2013 example through email personalization \u2013 to fulfill those needs. And SFMC provides a number of segmentation resources for the retail industry.<\/p>\n\n\n\n

It\u2019s possible to segment your audience in SFMC in different ways. But first, you need to decide which type of segmentation is most appropriate to the needs of your retail brand: demographic, behavioral, geographical, or psychographic. The next step is to model your data to analyze the relationships between your email subscribers with factors like orders, visits and support cases. Data modeling provides a roadmap that enables retail email marketing managers<\/a> and their SFMC specialists<\/a> to take data-driven segmentation decisions.<\/p>\n\n\n\n

In SFMC, a data model is presented by different data \u2018extensions\u2019 such as :<\/p>\n\n\n\n